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Some Aspects Of Storytelling As A Part Of Content Marketing

Author

Listed:
  • Dinka Zlateva

    (South-West University "Neofit Rilski", Blagoevgrad, Faculty of Economics)

Abstract

Storytelling is gaining in popularity in digital marketing. This study aims to present the benefits of this marketing tool and why it is increasingly preferred by companies in brand positioning. Increasing consumer engagement makes consumers feel more connected to the brand and predisposes to long-term and successful relationships between the company and the target audience. Adding value through the user experience and creating trust in the company are the basis of the company's efforts and creates conditions for full communication with the audience, which is essential for adapting the company to customer expectations.

Suggested Citation

  • Dinka Zlateva, 2020. "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(2), pages 117-123.
    • Handle: RePEc:neo:journl:v:17:y:2020:i:2:p:117-123
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    More about this item

    Keywords

    digital marketing; content marketing; storytelling; online marketing strategy;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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