Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2024

• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024, "Price Setting Rules, Rounding Tax, and Inattention Penalty," MPRA Paper, University Library of Munich, Germany, number 122733, Nov.
• Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024, "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper, University Library of Munich, Germany, number 123096, Dec.
• Katiaj, Pavlina & Farmakis, Timoleon & Koukopoulos, Anastasios & Lounis, Starvros, 2024, "Storytelling in TikTok: A Path to Engagement," MPRA Paper, University Library of Munich, Germany, number 123280.
• M, Dhasarathan & Mandal, Subhasis & Sen, Biswajit & Singh, Ajmer, 2024, "Consumption of functional dairy foods in Northern Tamil Nadu: Pattern and key drivers," MPRA Paper, University Library of Munich, Germany, number 124317, Dec.
• Ana Čuić Tanković & Marina Perišić Prodan, 2024, "Digital Natives' Attitudes towards Blockchain Technology Usage," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 3, pages 75-93, DOI: 10.18267/j.cebr.354.
• Iuliana Obreja, 2024, "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 27, issue 87, pages 24-32, March.
• Yasmine Rhazaoui & Edin Güçlü Sözer & Mustafa Emre Civelek & Adnan Veysel Ertemel, 2024, "The Mediator Role of Brand Image in the Effect of Product Knowledge on Brand Loyalty: A Study on Mobile Phone Brands," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 3, pages 211-227.
• Ali Alper Akgün & Nevin Kortunay, 2024, "Sürdürülebilir Tüketim Ölçeğinin Türkçeye Uyarlanması: Geçerlik ve Güvenirlik Çalışması (Adaptation of Sustainable Consumption Scale to Turkish: The Study of Validity and Reliability)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 4, pages 419-433.
• Elena Fernández-Díaz & Nelson Matos & Marisol Correia, 2024, "Accessible Tourism through Digital Accessibility for 2030 Agenda for Sustainable Development. Are We Ready for WCAG 3.0?," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 12, issue 4, pages 299-317.
• Elena BOSTANICA & Ingrid-Georgeta APOSTOL & Mihai PRELIPCEAN & Elena GOGA & Mihai Cristian ORZAN, 2024, "Hedonic and Utilitarian Motivations of Social AR Filters Usage," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1004-1013, August.
• Petre-Sorin SAVIN & Georgiana RUSU & Claudia-Maria MIU & David-Florin CIOCODEICA & Esraa Ibrahim Fathy Twfik KASEM, 2024, "Generational Perspectives on Sustainable Consumption: Exploring Consumer Behaviour of Millennials and Generation Z," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 380-391, August.
• Octavia ALBU & Iulia CIUREA & Ruxandra DU?A & Francesco BELLINI, 2024, "Emerging Trends and Impacts: A Bibliographic Analysis of Generative AI in Marketing," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 972-984, August.
• Ingrid Georgeta APOSTOL & Mihai PRELIPCEAN & Elena BOSTANICA & Maria-Cristiana MUNTHIU, 2024, "A Data-Driven Approach: Assessing the Relevance of AI Algorithms in Tailoring Personalised Content for Social Media Users," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 994-1003, August.
• Magdalena GREBOSZ-KRAWCZYK & Agnieszka ZAKRZEWSKABIELAWSKA, 2024, "How To Manage A Smart City Brand Image, Taking Into Account Residents’ Perspective?," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2024, issue 43, pages 138-157.
• Martina ?vecová & Ale? Hes & Daniela ?álková & Jana Hinke, 2024, "Identification of Key Aspects of Citizens' Use of Re-use Centres/Points, including the Potential and Expectations of This Form of Waste Reuse," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14516471, Oct.
• Beyza GÜLTEKİN & Kadir YAĞIZ & Leyla ŞENTÜRK-ÖZER, 2024, "Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic," Sosyoekonomi Journal, Sosyoekonomi Society, issue 32(60).
• Abdullah A. M. AlSokkar & Effie L.-C. Law & Dmaithan A. AlMajali & Jassim A. Al-Gasawneh & Mohammad Alshinwan, 2024, "An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-17, December, DOI: 10.1007/s12525-024-00694-3.
• Gloria Berenguer-Contri & Irene Gil-Saura & María-Eugenia Ruiz-Molina & Roberto Gil & Israel Juma-Michilena, 2024, "How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 51, issue 1, pages 189-209, March, DOI: 10.1007/s40812-023-00287-9.
• Jürgen Rösch, 2024, "Market entry as a marketplace owner: when and why should you sell on your marketplace?," Journal of Business Economics, Springer, volume 94, issue 3, pages 525-541, April, DOI: 10.1007/s11573-023-01174-4.
• Monika Imschloss & Martin Schwemmle, 2024, "Value creation in post-pandemic retailing: a conceptual framework and implications," Journal of Business Economics, Springer, volume 94, issue 6, pages 851-889, August, DOI: 10.1007/s11573-023-01189-x.
• Hashem Aghazadeh & Hossein Maleki, 2024, "Stages of Buyer–Supplier Relationship Evolution Concerning the Future of Relationships: A Systematic Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 5679-5708, June, DOI: 10.1007/s13132-023-01180-5.
• Josef Welzmueller & Sascha L. Schmidt, 2024, "Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda," Management Review Quarterly, Springer, volume 74, issue 1, pages 439-485, February, DOI: 10.1007/s11301-022-00307-3.
• K. Pooja & Pallavi Upadhyaya, 2024, "What makes an online review credible? A systematic review of the literature and future research directions," Management Review Quarterly, Springer, volume 74, issue 2, pages 627-659, June, DOI: 10.1007/s11301-022-00312-6.
• Spyridon Mamalis & Irene Kamenidou & Glykeria Fourkioti, 2024, "Winery Features Considered Significant for Visiting Choice," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_52.
• Jacopo Ballerini & Dorra Yahiaoui & Guido Giovando & Alberto Ferraris, 2024, "E-commerce channel management on the manufacturers’ side: ongoing debates and future research pathways," Review of Managerial Science, Springer, volume 18, issue 2, pages 413-447, February, DOI: 10.1007/s11846-023-00645-w.
• Tanzeela Aqif & Sana Mumtaz, 2024, "Understanding the outcomes of consumer ethnocentrism and country of origin’s image on e-purchase behavior after Covid-19: an empirical investigation," SN Business & Economics, Springer, volume 4, issue 4, pages 1-17, April, DOI: 10.1007/s43546-024-00641-6.
• Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024, "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, volume 4, issue 5, pages 1-23, May, DOI: 10.1007/s43546-024-00651-4.
• Tarikul Islam & Erhua Zhou, 2024, "Unpacking the Reasons Shaping Employee Acceptance and Attitudes towards AI Assistant Services in the Hotel Industry: A Behavioral Reasoning Perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 5, pages 1-7.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Margarita Išoraitė & Irena Alperytė, 2024, "Sustainable communication as a marketing element," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 3, pages 211-226, March, DOI: 10.9770/jesi.2024.11.3(14).
• S. Cavusoglu1 & K. Dag2, 2024, "Brand experience and consumer inspiration: The mediating role of openness to experience," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 38-56, July, DOI: 10.29141/2218-5003-2024-15-3-3.
• Boyana Boyanova, 2024, "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
• Adamus-Matuszynska Anna & Dzik Piotr, 2024, "Impermanence of the Visual Identity of Polish Local and Regional Governments," Economics and Culture, Sciendo, volume 21, issue 2, pages 34-43, DOI: 10.2478/jec-2024-0017.
• Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024, "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Sciendo, volume 12, issue 3, pages 279-291, DOI: 10.2478/eoik-2024-0047.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• Bouchareb Nasser, 2024, "From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 17, issue 3, pages 549-556, DOI: 10.2478/ers-2024-0030.
• Zimonjić Velida, 2024, "Ensuring the Quality of the Educational Process at Higher Education Institutions in Serbia with Special Reference to the Importance of Students in the Self-Evaluation Process," Economic Themes, Sciendo, volume 62, issue 3, pages 351-366, DOI: 10.2478/ethemes-2024-0019.
• Stanković Jelena A. & Đukić Suzana, 2024, "Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration," Economic Themes, Sciendo, volume 62, issue 4, pages 503-520, DOI: 10.2478/ethemes-2024-0027.
• Witkowski Aron & Wodecki Andrzej, 2024, "An Exploration of the Applications, Challenges, and Success Factors in AI-Driven Product Development and Management," Foundations of Management, Sciendo, volume 16, issue 1, pages 139-156, DOI: 10.2478/fman-2024-0009.
• NWANKWO Cosmas Anayochukwu & KANYANGALE MacDonald Isaac, 2024, "Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria," Foundations of Management, Sciendo, volume 16, issue 1, pages 259-272, DOI: 10.2478/fman-2024-0016.
• SHWEDEH Fanar & DABASH Amro & DABBAGH Tamadher AL & ABURAYYA Ahmad, 2024, "Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies," Foundations of Management, Sciendo, volume 16, issue 1, pages 345-358, DOI: 10.2478/fman-2024-0021.
• Kłeczek Ryszard & Pluta-Olearnik Mirosława & Pukas Anetta, 2024, "How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 1-24, DOI: 10.2478/minib-2024-0007.
• Muchuu Bravo, 2024, "Brand Equity in Fast-Food Businesses Among Copperbelt University Students," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 46, issue 2, pages 240-251, DOI: 10.15544/mts.2024.25.
• Muchuu Bravo, 2024, "Comparative Descriptive Analysis of Consumer Perceptions and behavior towards Fast Food Businesses. A Case of Lusaka and Kitwe Districts of Zambia," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 46, issue 4, pages 570-584, DOI: 10.15544/mts.2024.52.
• Telilani Ghozlan & Boutedja Djamel, 2024, "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 69, issue 1, pages 37-53, DOI: 10.2478/subboec-2024-0003.
• Pazhanisamy, R., 2024, "Financial Inclusion Challenges Faced by Rural Micro Businesses in Cuddalore District of India," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 289783.
• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024, "Price Setting Rules, Rounding Tax, and Inattention Penalty," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 306479.

2023

• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023, "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 24-54, December.
• Nicolae Istudor & Ionel Dumitru & Alina Filip & Alin Stancu & Mihai Ioan Ro?ca & Andrei Canda, 2023, "Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 1-48, February.
• Stelian Stancu & Anca Maria Hristea & Camelia Kailani & Denisa Elena Bala & Andreea Pernici, 2023, "Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 64, pages 760-760, August.
• Corina Pelau & Valentina Ghinea & Bogdan Hrib, 2023, "Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue S17, pages 1081-1081, November.
• Natasha Nagel & Monica M. Popa Sârghie, 2023, "The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 30-39, July.
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Georgiana RUSU & Mihai-Cristian ORZAN & Petre Sorin SAVIN & Elena GOGA & Mihai PRELIPCEAN, 2023, "The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 56-63, September.
• Marjan Izadpanah & Ali Vaezi, 2023, "A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 7-25, September.
• Hela DIOUANI & Amel GRAA & Khadidja BECHELAGHEM, 2023, "Digital Marketing Adoption Factors In Algerian Small And Medium Enterprises: A Tam Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 134-150, May.
• Russell KAMPANI & Pierre MOSTERT & Michelle Caroline VAN DER MERWE, 2023, "Trust And Economic Satisfaction As Antecedents, And Loyalty As Outcome, Of Small Business Customers’ Cooperation And Coordination In Banking Relationships," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Oleksandr DOROKHOV & Lyudmyla MALYARETS & Kadri UKRAINSKI & Mariana PETROVA & Dmytro YEVSTRAT & Anar ALIYEVA, 2023, "Consumer expectations and real experiences: case of Ukrainian tourists in Turkey," Access Journal, Access Press Publishing House, volume 4, issue 1, pages 102-114, October, DOI: 10.46656/access.2023.4.1(8).
• Mariia Bahorka & Liudmila Kvasova & Nataliy Yurchenko, 2023, "Comprehensive Marketing System As A Basis For Increasing The Competitiveness Of Trade Enterprises In Modern Conditions Of Doing Business," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 1, DOI: 10.30525/2661-5169/2023-1-4.
• Mariia Bahorka & Liudmila Kvasova & Inna Abramovych, 2023, "Comprehensive Analytical Assessment Of Marketing Activities Of Enterprises As A Basis For Making Anti-Crisis Management Decisions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-1.
• Maia Seturi, 2023, "About The Importance And Benefits Of Event Marketing," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-1.
• Radka Bauerova & Halina Starzyczna & Šárka Zapletalova, 2023, "Who Are Online Grocery Shoppers?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 1, pages 186-205, March, DOI: 10.15240/tul/001/2023-1-011.
• Robert Stefko & Beata Gavurova & Maria Olearova & Radovan Bacik & Lubomir Nebesky, 2023, "Extended model of mobile shopping acceptance: An empirical study of consumer behaviour," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 4, pages 148-166, December, DOI: 10.15240/tul/001/2023-5-002.
• Sanja Mitić, 2023, "EXPORT MARKETING AND CORPORATE WEBSITE: THE CASE OF SMEs FROM SERBIA," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 51, pages 17-32, December.
• Yusuf USAL & Sezen BOZYİĞİT, 2023, "Kültürel Kimlik ve Tüketici Etnosentrizminin Müşteri Tatmini, Müşteri Katılımı ve Tekrar Satın Alma Niyeti Üzerindeki Etkisinin Cinsiyet Bağlamında İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 241-258, June, DOI: https://doi.org/10.33399/biibfad.12.
• Melike HALİFEOĞLU, 2023, "Endüstriyel Pazarlarda Algılanan Hizmet Kalitesi, Güven ve Memnuniyet Üzerine Bir Araştırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 2, pages 11-30, December, DOI: https://doi.org/10.33399/biibfad.12.
• Yusuf Ozan YILDIRIM & Aypar USLU, 2023, "Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 2, pages 47-62, December, DOI: https://doi.org/10.33399/biibfad.13.
• Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023, "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Sciendo, volume 14, issue 2, pages 24-43, December, DOI: 10.2478/bsrj-2023-0010.
• Avichai Snir & Daniel Levy, 2023, "Retail Pricing Format and Rigidity of Regular Prices," Working Papers, Bar-Ilan University, Department of Economics, number 2023-04, Jul.
• Truong Thi Hoang Oanh & Duong Ngoc Thanh & Truong Thi Be Hai, 2023, "Impact of market orientation, innovation capacity and government support on market development: Unburnt building materials in the Mekong Delta, Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 1, pages 53-74, DOI: 10.46223/HCMCOUJS.econ.en.13.1.2137.
• Le Thi Thanh Xuan & Pham Do Quang Trung, 2023, "Exploring customers’ values from subscribing to a streaming service - The case of Netflix," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 54-68, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2397.
• Lê Nguyễn Bình Minh & Võ Hoàng Yến & Phạm Quân Đạt, 2023, "Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 100-114, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2332.
• TERCHILA Sorin, 2023, "Transforming Companies And Adapting To The New Global Context. Perspectives, Challenges And Opportunities," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 4, pages 82-93, December, DOI: 10.56043/reveco-2023-0040.
• Genakos, C. & Roumanias, C. & Valletti, T., 2023, "Is Having an Expert "Friend" Enough? An Analysis of Consumer Switching Behavior in Mobile Telephony," Cambridge Working Papers in Economics, Faculty of Economics, University of Cambridge, number 2351, Jul.
• Christos Genakos & Costas Roumanias & Tommaso Valletti, 2023, "Is having an expert "friend" enough? An analysis of consumer switching behavior in mobile telephony," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1939, Jul.
• Christos Genakos & Costas Roumanias & Tommaso Valletti, 2023, "Is Having an Expert "Friend" Enough? An Analysis of Consumer Switching Behavior in Mobile Telephony," POID Working Papers, Centre for Economic Performance, LSE, number 079, Aug.
• Daniel Rehsmann & Béatrice Roussillon & Paul Schweinzer, 2023, "Contesting Fake News," CESifo Working Paper Series, CESifo, number 10632.
• Muhammad Anas KHALID & Viktoria VIDA, 2023, "Strategic Marketing Plan for APPLE Inc," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 21, pages 61-74, July.
• Mihaela PASCAL, 2023, "Smart workspaces and the sense of ownership – the impact of the work environment in the emergence of psychological ownership," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 21, pages 75-84, July.
• Sunaina AMIRI & Viktoria VIDA, 2023, "Analysis of marketing strategic issues at Amazon," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 3-13, May.
• Mercedes Elena Martínez Zabaleta & Raúl Enrique Rodríguez Luna, 2023, "Inteligencia empresarial y su rol en la generación de valor en los procesos de negocios," Revista Tendencias, Universidad de Narino, volume 24, issue 1, pages 226-251.
• Aura Janeth Uribe Arévalo, 2023, "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 288-306.
• Caesarilla Maggie Zavira & Dyah Ismoyowati & Henry Yuliando, 2023, "Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge," International Review of Management and Marketing, Econjournals, volume 13, issue 2, pages 28-35, March.
• Fathor AS & Fatimatul Fatmariyah, 2023, "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 25-32, May.
• Marlini Moodley & Sershan Naidoo, 2023, "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, volume 13, issue 6, pages 19-28, November.
• Ponzo, Michela & Scoppa, Vincenzo, 2023, "Famous after death: The effect of a writer's death on book sales," Journal of Economic Behavior & Organization, Elsevier, volume 210, issue C, pages 210-225, DOI: 10.1016/j.jebo.2023.04.014.
• Genakos, Christos & Roumanias, Costas & Valletti, Tommaso, 2023, "Is having an expert “friend” enough? An analysis of consumer switching behavior in mobile telephony," Journal of Economic Behavior & Organization, Elsevier, volume 213, issue C, pages 359-372, DOI: 10.1016/j.jebo.2023.07.004.
• Genakos, Christos & Roumanias, Costas & Valletti, Tommaso, 2023, "Is having an expert "friend" enough? An analysis of consumer switching behavior in mobile telephony," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 121294, Jul.
• Bushan Kumar & Prakash C. Antahal, 2023, "Factors Affecting Adoption of E-Commerce among Youngsters in J&K UT: An Empirical Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 13, issue 4, pages 118-126.
• Agnieszka Sawinska & Agnieszka Smalec, 2023, "Film Tourism in the Promotion of a Touristic Area," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 513-522.
• Ilindena Sotirofski, 2023, "Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana," Journal of Financial Studies, Institute of Financial Studies, volume 14, issue 8, pages 192-203, May, DOI: 10.55654/JFS.2023.8.14.13.
• Sheren Lanardi, 2023, "The Effect of Product Quality and Price Fairness through Customer Loyalty on Local Skincare in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr313, Mar, DOI: https://doi.org/10.35609/jmmr.2023..
• Rina Suthia Hayu, 2023, "The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19 ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr315, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Tri Palupi Robustin, 2023, "E-ServQual role in Creating Consumer Trust towards Shopee Marketplace during the Covid-19 Pandemic ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr316, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Dina Lončarić & Jasmina Dlačić & Marina Perišić Prodan, 2023, "Potrošačke Navike Domaćih Turista U Hrvatskoj: Motivacija, Namjere Ponašanja I Sukreiranje Turističkog Iskustva," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 74, issue 2, pages 173-207, DOI: 10.32910/ep.74.2.1.
• Laetitia Pozniak & Philippe Boistel & Melanie Croquet & Loredana Cultrera, 2023, "Reputation, A Performance Lever? Evidence From Euronext Paris," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, volume 17, issue 1, pages 105-118.
• Cheng-Se Hsu, 2023, "Relationships Among Marketing Mix, Customer Satisfaction And Customer Loyalty: Evidence From Taiwan," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, volume 17, issue 1, pages 61-70.
• Imran Mehboob Shaikh & Hanudin Amin & Kamaruzaman Noordin & Junaid Mehboob Shaikh, 2023, "Islamic Bank Customers’ Adoption Of Digital Banking Services: Extending Diffusion Theory Of Innovation," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 9, issue 1, pages 57-70, March, DOI: https://doi.org/10.21098/jimf.v9i1..
• Maria Torocsik & Laszlo Csoka & Peter Nemeth & Agnes Neulinger, 2023, "Changes in the Attitudes of Hungarian Shoppers in Times of Crisis," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), volume 22, issue 4, pages 82-106.
• Jesper Akesson & Robert W. Hahn & Robert D. Metcalfe & Manuel Monti-Nussbaum, 2023, "The Impact of Fake Reviews on Demand and Welfare," NBER Working Papers, National Bureau of Economic Research, Inc, number 31836, Nov.
• Eri Nakamura & Kimitaka Nishitani & Fumitoshi Mizutani, 2023, "Do Consumers Really Pay for SDGs? Re-Evaluating Consumer Behaviour Using Surveys in the USA, Germany, and Japan," CESifo Economic Studies, CESifo Group, volume 69, issue 3, pages 158-176.
• Gabriela Traila, 2023, "Developments and Perspectives Regarding the Impact of Digital Transformation on the Banking System in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1112-1122, August.
• Constantina-Alina Milos (Ilie) & Andreea-Daniela Moraru, 2023, "The Impact of Major Crises on the Behaviour of the Consumer of Tourism Services - A Perspective on the Impact of the Covid-19 Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 696-702, August.
• Bruno F. Abrantes & Rana Basit Ali, 2023, "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, volume 11, issue 4, pages 722-737, December, DOI: 10.1057/s41270-023-00246-2.
• Clarissa Laura Maria Spiess Bru, 2023, "Does the Tasting Note Matter? Language Categories and Their Impact on Professional Ratings and Prices," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 105, May.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023, "Retail pricing format and rigidity of regular prices," MPRA Paper, University Library of Munich, Germany, number 117784, Apr, revised 29 Apr 2023.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 118771, Oct.
• Ologunebi, John, 2023, "An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark," MPRA Paper, University Library of Munich, Germany, number 119040, Nov.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper, University Library of Munich, Germany, number 119205, Nov.
• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Antonio Kuzmanić & Jasmina Dlačić & Borut Milfelner, 2023, "Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 2, pages 61-85, DOI: 10.18267/j.cebr.321.
• Claudia BURTESCU & Marian TAICU, 2023, "The Accounting, Auditing And Tax Consultancy Services Market In Romania," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 22, issue 2, pages 13-20.
• Olimpia Elena Mihaela OANCEA, 2023, "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 22, issue 2, pages 35-42.
• Talha Bayır, 2023, "Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 1, pages 109-121.
• Onur Ozturk, 2023, "Influencer Stickiness and Determining the Relationships Among its Antecedents (Fenomen Yapışkanlığı ve Öncülleri Arasındaki İlişkilerin Belirlenmesine Yönelik Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 1, pages 123-140.
• Leyla Gökmerdan Önder, 2023, "Determining The Relationships Between Gamification, Consumer Engagement, Brand Loyalty and Intention to Continue Using (Oyunlaştırma, Tüketici Katılımı, Marka Sadakati ve Uygulama Kullanmaya Devam Etm," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 2, pages 277-288.
• Görkem Erdoğan, 2023, "Determinants of Users' In-App Purchase Behavioral Intention in Mobile Applications: A Model Proposal with Extended Planned Behavior Theory (Kullanıcıların Mobil Uygulamalarda Uygulama İçi Satın Alma D," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 2, pages 289-301.
• Bora Göktaş, 2023, "The Effect of Ethnocentric Consumer Behaviors on Brand Evangelism, Brand Loyalty and Brand Commitment about Domestic and National Brands (Yerli ve Milli Markalar Konusunda Tüketicilerin Etnosentrik Eğ," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 409-432.
• Doğuş Yüksel, 2023, "Color Selection in Brand Management: Color Clustering Model (Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 433-444.
• Thi-Minh-Ngoc Luu & Dam-Luong-Thuy Hoang & Phuong Mai Nguyen, 2023, "The Influence of E-Service Quality on Food Online Purchase Intention in Vietnam," Journal of Economic Development, The Economic Research Institute, Chung-Ang University, volume 48, issue 3, pages 131-159.
• Alexandra Pontes & Célia Ramos, 2023, "How does Social Media influence the Behaviour of Hotel Consumers?," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 2, pages 116-135.
• Isabel Coll-Barneto & Francesc Fusté-Forné, 2023, "Understanding Environmental Actions in Tourism Systems: Ecological Accommodations for a Regenerative Tourism Development," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 4, pages 239-253.
• Daliborka Blazheska & Natasha Ristovska & Dejan Nakovski, 2023, "Strategic Brand Management In Function Of Improving The Competitive Position Of Tourist Destinations," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 52-62.
• Mihalj Bakator & Marija Vukoja & Dino Manestar, 2023, "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 63-73.
• Nina Angelovska Stankov, 2023, "Exploring The Relationship Between Digital Skills, Online Buying, And Encountered Problems Across Europe," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 2, pages 188-198.
• Nino Papashvili & András Kovács, 2023, "Identifying the clothing shopping attitudes and preferences of Hungarian consumers within the context of omni-channel retailing," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 26, issue 1, pages 120-131, December.
• Elissa Lestari & Jonathan Nitisanjaya & Yosef Budi Susanto, 2023, "What Motivates Mobile Legends: Bang Bang Players' Loyalty and In-App Purchases? Investigation of Perceived Values Effect: Playfulness, Addiction, and Good Price (Evidence from Indonesia)," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 26, issue 1, pages 67-82, December.
• Mendonça Silva, Pedro & Ferreira Moutinho, Victor & Paço, Arminda, 2023, "Examining the relationships between Entrepreneurship, Intrapreneurship, and e-Commerce. Evidence from Iberian and Scandinavian Countries," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 2, pages 1-17.
• Mendonça Silva, Pedro & Pinto Lima, Ana & Francisca Teixeira, Sandrina, 2023, "The use of sales technology by sales people as an information source and stimulant for intrapreneurship," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 2, pages 1-20.
• Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023, "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-24.
• Piotr Szamrowski & Marian Olinski, 2023, "Social Media Utilization of Public Benefit Organizations During the COVID-19 Pandemi," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 101, pages 119-144, DOI: 10.7172/1644-9584.101.6.
• Magdalena Grebosz-Krawczyk, 2023, "Perceived Brand Authenticity as the Answer to Global Crises," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 101, pages 4-17, DOI: 10.7172/1644-9584.101.1.
• Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023, "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 1-21.
• Dawid Gajda, 2023, "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 51-78.
• Fahad Najeeb Khan & Muhammad Usman Arshad & Muhammad Munir, 2023, "Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic: mediating role of e-satisfaction," Future Business Journal, Springer, volume 9, issue 1, pages 1-12, December, DOI: 10.1186/s43093-023-00201-8.
• Varsha Khandker, 2023, "Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept," Management Review Quarterly, Springer, volume 73, issue 3, pages 1151-1178, September, DOI: 10.1007/s11301-022-00271-y.
• Nenad Tomić & Zoran Kalinić & Violeta Todorović, 2023, "Using the UTAUT model to analyze user intention to accept electronic payment systems in Serbia," Portuguese Economic Journal, Springer;Instituto Superior de Economia e Gestao, volume 22, issue 2, pages 251-270, May, DOI: 10.1007/s10258-022-00210-5.
• Unai Arzubiaga & Alfredo De Massis & Amaia Maseda & Txomin Iturralde, 2023, "The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective," Review of Managerial Science, Springer, volume 17, issue 1, pages 233-258, January, DOI: 10.1007/s11846-021-00516-2.
• Daniel Gahler & Harald Hruschka, 2023, "Heuristic pricing rules not requiring knowledge of the price response function," Review of Managerial Science, Springer, volume 17, issue 7, pages 2325-2347, October, DOI: 10.1007/s11846-022-00581-1.
• A-Mei Lin Hsu & Chiu-Chi Wei & Ai-Feng Hsu, 2023, "Critical Success Factors Study for Taiwan Bakery Shops," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 13, issue 1, pages 1-6.
• Kristina Samašonok & Margarita Išoraitė, 2023, "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 102-122, March, DOI: 10.9770/jesi.2023.10.3(8).
• Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023, "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 383-398, March, DOI: 10.9770/jesi.2023.10.3(25).
• Margarita Išoraitė & Irena Alperytė, 2023, "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 399-419, March, DOI: 10.9770/jesi.2023.10.3(26).
• Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023, "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 84-101, March, DOI: 10.9770/jesi.2023.10.3(7).
• Michal Ruschak & Zdeněk Caha & Milan Talíř & Michal Konečný, 2023, "The application of CSR in marketing communication and its potential impact on customer perceived value," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 223-244, June, DOI: 10.9770/jesi.2023.10.4(14).
• Petr Kučera & Daniela Cmuntová, 2023, "Design and implementation of a CRM system to optimize business processes of a trading company," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 363-380, December, DOI: 10.9770/jesi.2023.11.2(25).
• Margarita Išoraitė & Nikolaj Ambrusevič, 2023, "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 67-78, December, DOI: 10.9770/jesi.2023.11.2(5).
• Philip Garland Gayle & Jin Wang & Shengnan Fang, 2023, "The Organic food price premium and its susceptibility to news media coverage: evidence from the US milk industry," Applied Economics, Taylor & Francis Journals, volume 55, issue 28, pages 3296-3315, June, DOI: 10.1080/00036846.2022.2114990.
• Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023, "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 21, issue 1, pages 41-52, May.
• Alieva Arzu, 2023, "Factors of formation of customer loyalty to the baby food brand," Working Papers, Moscow State University, Faculty of Economics, number 0050, Jan.
• Yagmur Kerse, 2023, "Effect of customer-company fit on customer tolerance: The moderating role of gender difference," Upravlenets, Ural State University of Economics, volume 14, issue 6, pages 19-32, December, DOI: 10.29141/2218-5003-2023-14-6-2.
• Bilyana Ivanova, 2023, "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023, "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Ivelina Bayode Olusanya BABATUNDE & Idris Adegboyega ONIKOYI & Bolanle M. SANUSI & Abosede OJEWANDE, 2023, "Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors," Business & Management Compass, University of Economics Varna, issue 3, pages 171-181.
• Adamus-Matuszyńska Anna & Dzik Piotr, 2023, "The Place as a Brand. Theory and Practise of the Place Branding," Economics and Culture, Sciendo, volume 20, issue 1, pages 17-29, June, DOI: 10.2478/jec-2023-0002.
• Nadanyiova Margareta & Sujanska Lucia, 2023, "The Impact of Influencer Marketing on the Decision-Making Process of Generation Z," Economics and Culture, Sciendo, volume 20, issue 1, pages 68-76, June, DOI: 10.2478/jec-2023-0006.
• Cherednichenko Olga & Ivashchenko Oksana & Cibák Ľuboš & Lincenyi Marcel, 2023, "Item Matching Model in E-Commerce: How Users Benefit," Economics and Culture, Sciendo, volume 20, issue 1, pages 77-90, June, DOI: 10.2478/jec-2023-0007.
• Milanović Vesna & Jurčić Ana & Matić Andrea Bučalina, 2023, "The Relationship Between Internal Factors and Employees' Perception of an Organization's Green Performance," Economic Themes, Sciendo, volume 61, issue 2, pages 249-267, June, DOI: 10.2478/ethemes-2023-0013.
• Karmańska Anna, 2023, "Coding Skills in the Automation of Accounting Processes," Folia Oeconomica Stetinensia, Sciendo, volume 23, issue 1, pages 107-123, June, DOI: 10.2478/foli-2023-0006.
• Zheng Bing & Yuan Yuqing & Li Huizhuan & Jiang Yihan, 2023, "A study of digital transformation and MSMEs performance from a spatial perspective: Evidence from China," Journal of Economics and Management, Sciendo, volume 45, issue 1, pages 319-343, January, DOI: 10.22367/jem.2023.45.13.
• Santiago Joanna Krywalski & Su Xiaolin, 2023, "Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention," Journal of Intercultural Management, Sciendo, volume 15, issue 1, pages 4-40, March, DOI: 10.2478/joim-2023-0001.
• Błoński Krzysztof, 2023, "Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 111-133, June, DOI: 10.2478/minib-2023-0012.
• Gregor Bogdan & Gwiaździński Emilian, 2023, "Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 21-42, December, DOI: 10.2478/minib-2023-0021.
• Krupka Zoran, 2023, "Exploring the Influence of Sensory Marketing on Brand Perception," Naše gospodarstvo/Our economy, Sciendo, volume 69, issue 3, pages 45-55, September, DOI: 10.2478/ngoe-2023-0017.
• Manea Miruna Ioana & Marcu Laura, 2023, "Coordination of Communication Budget with Marketing Objectives in the Banking Sector," Valahian Journal of Economic Studies, Sciendo, volume 14, issue 2, pages 73-86, December, DOI: 10.2478/vjes-2023-0017.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x5eff0f68), September.
• Howard Pong Yuen Lam, 2023, "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446, ISBN: ARRAY(0x5f0b0c00), September.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x5fcfa2f8), September.
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jusufi, Luan & Xhafa, Sokol, 2023, "Digital Marketing and Social Media Marketing Trends in Kosovo," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2023), Hybrid Conference, Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 4-6 September, 2023", DOI: 10.54820/entrenova-2023-0028.
• Miletić, Lana & Globočnik Žunac, Ana & Čerepinko, Darijo, 2023, "Cultural Intelligence as the basis of Everyday Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2023), Hybrid Conference, Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 4-6 September, 2023", DOI: 10.54820/entrenova-2023-0029.
• Vuković, Dijana & Kocijan, Samanta & Globočnik Žunac, Ana, 2023, "Contemporary Communication Model of Consumer Behaviour of Generation C," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2023), Hybrid Conference, Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 4-6 September, 2023", DOI: 10.54820/entrenova-2023-0030.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023, "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.

2022

• Cromhout, Dylan & Duffett, Rodney, 2022, "Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 6, issue 1, pages 422-422, January, DOI: 10.26784/sbir.v6i1.422.
• Alexandra Perju-Mitran & Andreea-Elisabeta Budacia & Lucian Constantin Gabriel Budacia & Marian-Florin Busuioc, 2022, "A Conceptual Model of Consumer Intention to Continue Buying Eco-Labeled Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 546-546, April.
• Monica M. Popa Sârghie & John Pracejus, 2022, "Consumer Perspectives on Fairtrade Prices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 27-36, November.
• Angela Madan & Mihai-Ioan RoÈ™ca & Adrian Apostol, 2022, "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-90, November.
• K. I. Dandago & Abubakar Modibbo, 2022, "Accounting Narratives And Impression Management In Corporate Reporting: A Review," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 50, pages 56-76, December.
• Shodiya Olayinka Abideen & Obamiro John Kolade & Tijani Abideen Adekunle, 2022, "Reliability Of Research Instruments In Management Sciences Research: An Expository Perspective," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 50, pages 93-109, December.
• Pinaki DASGUPTA & Arnab DEB, 2022, "Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 23-33, May.
• Mustapha Tosin BALOGUN & Olubusola Temiloluwa OYEKUNLE & Usman Moyosore TIJANI, 2022, "Brand Personality And Culture: The Role Of Rotary Club In A Continuously Diverse Society," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 34-42, May.
• Fabian SCHMIDTKE & Patrick SIEGFRIED, 2022, "Implementation Strategies Of A Modern Showroom Concept For Retailers With A Wide Range Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-22, May.