The application of CSR in marketing communication and its potential impact on customer perceived value
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Abstract
Suggested Citation
DOI: 10.9770/jesi.2023.10.4(14)
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References listed on IDEAS
- Bian, Junsong & Liao, Yi & Wang, Yao-Yu & Tao, Feng, 2021. "Analysis of firm CSR strategies," European Journal of Operational Research, Elsevier, vol. 290(3), pages 914-926.
- Madhulika Sahoo & Jalandhar Pradhan, 2021. "Adaptation and Acculturation: Resettling displaced tribal communities from wildlife sanctuaries in India," Migration Letters, Migration Letters, vol. 18(3), pages 237-259, May.
- Mehmet Civelek & Vladimír Krajèík, 2022. "How do SMEs from different countries perceive export impediments depending on their firm-level characteristics? System approach," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 55-78, March.
- Chen, Yi-Chun & Hung, Mingyi & Wang, Yongxiang, 2018. "The effect of mandatory CSR disclosure on firm profitability and social externalities: Evidence from China," Journal of Accounting and Economics, Elsevier, vol. 65(1), pages 169-190.
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More about this item
Keywords
Corporate Social Responsibility (CSR); customer perceived value (CPV). marketing communication; marketing; value; reputation; performance;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
Statistics
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