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Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage

Author

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  • Bilyana Ivanova

    (University of Economics – Varna, Bulgaria)

Abstract

Pricing is becoming a core element of modern business models in the era of digitalization. Technological advances and high levels of investment in B2B pricing systems provide unexplored opportunities for analysis and management of the price portfolio in a marketing context. New pricing models along with innovative production technologies and products can be a competitive advantage factor for B2B companies. They can capture vital value while turning digital pricing transformation into a profit-generating reality, and at the same time, to quickly and sustainably create value. Pricing is a complex and dynamic process, and companies that are capable of implementing effective pricing models, are well positioned to succeed in today's highly competitive and dynamic market.

Suggested Citation

  • Bilyana Ivanova, 2023. "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:188-195
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    More about this item

    Keywords

    pricing; digitalization; pricing models; B2b markets; technologies;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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