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Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing

Author

Listed:
  • Pinaki DASGUPTA

    (International Management Institute, Delhi, India)

  • Arnab DEB

    (International Management Institute, Delhi, India)

Abstract

One of the major outcomes of digitalization has been the advent of Platform based business models which are covered under the larger ambit of sharing economy. As resources in the digital age is being shared and focus of these new age companies are on building a new kind of business models, pricing becomes the key. Especially, service pricing and how the same will hold forth here in shared economy. The paper is an attempt to look at two contrast markets, China and India and to assess how the pricing is managed on shared platforms. For Didi Chuxing in China and Uber in India, the context of service pricing and how regulated versus unregulated markets operate. A conceptual framework at the end gives a possible direction to understand the dimension of service pricing in emerging markets.

Suggested Citation

  • Pinaki DASGUPTA & Arnab DEB, 2022. "Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-33, May.
    • Handle: RePEc:aio:manmar:v:xx:y:2022:i:1:p:23-33
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    References listed on IDEAS

    as
    1. Sun, Luoyi & Teunter, Ruud H. & Babai, M. Zied & Hua, Guowei, 2019. "Optimal pricing for ride-sourcing platforms," European Journal of Operational Research, Elsevier, vol. 278(3), pages 783-795.
    2. Beibei Hu & Yawen Kong & Mengge Sun & Xianlei Dong & Gang Zong, 2018. "Understanding the unbalance of interest in taxi market based on drivers' service profit margins," PLOS ONE, Public Library of Science, vol. 13(6), pages 1-18, June.
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    More about this item

    Keywords

    sharing economy; platform economics; two-sided markets; service pricing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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