IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/vxxy2022i1p23-33.html
   My bibliography  Save this article

Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing

Author

Listed:
  • Pinaki DASGUPTA

    (International Management Institute, Delhi, India)

  • Arnab DEB

    (International Management Institute, Delhi, India)

Abstract

One of the major outcomes of digitalization has been the advent of Platform based business models which are covered under the larger ambit of sharing economy. As resources in the digital age is being shared and focus of these new age companies are on building a new kind of business models, pricing becomes the key. Especially, service pricing and how the same will hold forth here in shared economy. The paper is an attempt to look at two contrast markets, China and India and to assess how the pricing is managed on shared platforms. For Didi Chuxing in China and Uber in India, the context of service pricing and how regulated versus unregulated markets operate. A conceptual framework at the end gives a possible direction to understand the dimension of service pricing in emerging markets.

Suggested Citation

  • Pinaki DASGUPTA & Arnab DEB, 2022. "Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-33, May.
    • Handle: RePEc:aio:manmar:v:xx:y:2022:i:1:p:23-33
    as

    Download full text from publisher

    File URL: http://mnmk.ro/documents/2022_1/2-12-1-22.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sun, Luoyi & Teunter, Ruud H. & Babai, M. Zied & Hua, Guowei, 2019. "Optimal pricing for ride-sourcing platforms," European Journal of Operational Research, Elsevier, vol. 278(3), pages 783-795.
    2. Beibei Hu & Yawen Kong & Mengge Sun & Xianlei Dong & Gang Zong, 2018. "Understanding the unbalance of interest in taxi market based on drivers' service profit margins," PLOS ONE, Public Library of Science, vol. 13(6), pages 1-18, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hu, Xinru & Zhou, Shuiyin & Luo, Xiaomeng & Li, Jianbin & Zhang, Chi, 2024. "Optimal pricing strategy of an on-demand platform with cross-regional passengers," Omega, Elsevier, vol. 122(C).
    2. Rathore, Bhawana & Sengupta, Pooja & Biswas, Baidyanath & Kumar, Ajay, 2024. "Predicting the price of taxicabs using Artificial Intelligence: A hybrid approach based on clustering and ordinal regression models," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
    3. Hu, Shichun & Dessouky, Maged M. & Uhan, Nelson A. & Vayanos, Phebe, 2021. "Cost-sharing mechanism design for ride-sharing," Transportation Research Part B: Methodological, Elsevier, vol. 150(C), pages 410-434.
    4. Wu, Yaobin & Huang, Jiazhou & Chen, Xiangfeng, 2024. "The information value of logistics platforms in a freight matching market," European Journal of Operational Research, Elsevier, vol. 312(1), pages 227-239.
    5. Sun, Zhongmiao & Xu, Qi & Liu, Jinrong, 2021. "Pricing and replenishment decisions for seasonal and nonseasonal products in a shared supply chain," International Journal of Production Economics, Elsevier, vol. 233(C).
    6. Meijian Yang & Enjun Xia, 2021. "A Systematic Literature Review on Pricing Strategies in the Sharing Economy," Sustainability, MDPI, vol. 13(17), pages 1-28, August.
    7. Li-cai Lei & Shang Gao & En-yu Zeng, 2020. "Regulation strategies of ride-hailing market in China: an evolutionary game theoretic perspective," Electronic Commerce Research, Springer, vol. 20(3), pages 535-563, September.
    8. Di Ao & Jing Gao & Zhijie Lai & Sen Li, 2021. "Regulating Transportation Network Companies with a Mixture of Autonomous Vehicles and For-Hire Human Drivers," Papers 2112.07218, arXiv.org, revised Dec 2023.
    9. Zipeng Zhang & Ning Zhang, 2021. "Re-Recognition of Ride-Sourcing Service: From the Perspective of Operational Efficiency and Social Welfare," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    10. Tri Basuki Joewono & Muhamad Rizki & Jeanly Syahputri, 2021. "Does Job Satisfaction Influence the Productivity of Ride-Sourcing Drivers? A Hierarchical Structural Equation Modelling Approach for the Case of Bandung City Ride-Sourcing Drivers," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
    11. Chen, Junlin & Xiong, Jinghong & Chen, Guobao & Liu, Xin & Yan, Peng & Jiang, Hai, 2024. "Optimal instant discounts of multiple ride options at a ride-hailing aggregator," European Journal of Operational Research, Elsevier, vol. 314(2), pages 718-734.
    12. Xuanxuan Xia & Kexin Lin & Yang Ding & Xianlei Dong & Huijun Sun & Beibei Hu, 2020. "Research on the Coupling Coordination Relationships between Urban Function Mixing Degree and Urbanization Development Level Based on Information Entropy," IJERPH, MDPI, vol. 18(1), pages 1-24, December.
    13. Yang, Jie & Zhao, Daozhi & Wang, Zeyu & Xu, Chunqiu, 2022. "Impact of regulation on on-demand ride-sharing service: Profit-based target vs demand-based target," Research in Transportation Economics, Elsevier, vol. 92(C).
    14. Guo, Yuhan & Zhang, Yu & Boulaksil, Youssef, 2021. "Real-time ride-sharing framework with dynamic timeframe and anticipation-based migration," European Journal of Operational Research, Elsevier, vol. 288(3), pages 810-828.
    15. Gu, Wei & Heese, H. Sebastian & Kemahlıoğlu-Ziya, Eda & Ziya, Serhan, 2024. "Pricing for services with cross-segment externalities, capacity constraints, and competition," European Journal of Operational Research, Elsevier, vol. 313(2), pages 801-813.
    16. Choi, Tsan-Ming & Guo, Shu & Liu, Na & Shi, Xiutian, 2020. "Optimal pricing in on-demand-service-platform-operations with hired agents and risk-sensitive customers in the blockchain era," European Journal of Operational Research, Elsevier, vol. 284(3), pages 1031-1042.
    17. Wenjie Wang & Lei Xie, 2022. "Optimal pricing of crowdsourcing logistics services with social delivery capacity," Journal of Combinatorial Optimization, Springer, vol. 43(5), pages 1447-1469, July.
    18. Sun, Luoyi & Hua, Guowei & Cheng, T.C.E. & Teunter, Ruud H. & Dong, Jingxin & Wang, Yixiao, 2023. "Purchase or rent? Optimal pricing for 3D printing capacity sharing platforms," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1192-1205.
    19. Sui, Ronghua & Zhang, Xumei & Dan, Bin & Zhang, Haiyue & Liu, Yi, 2023. "Bilateral value-added service investment in platform competition with cross-side network effects under multihoming," European Journal of Operational Research, Elsevier, vol. 304(3), pages 952-963.
    20. Qingyang Xiao & Jee Eun Kang, 2023. "Pricing in emerging mobility services: a comprehensive review," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(6), pages 482-500, December.

    More about this item

    Keywords

    sharing economy; platform economics; two-sided markets; service pricing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xx:y:2022:i:1:p:23-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.