IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v28y2023i2p111-133n6.html
   My bibliography  Save this article

Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences

Author

Listed:
  • Błoński Krzysztof

    (University of Szczecin, Institute of Management, Cukrowa Street 8, 71-004, Szczecin, Poland)

Abstract

‘Word of mouth’ (WOM) as a communication tool has evolved quite significantly over the last few decades. Originally, word-of-mouth communication was limited to local coverage, i.e. it was restricted only to the closest people in the circle of the sender of the message. Technological developments over the past 30 years, particularly in computer and mobile technologies, have brought about significant changes in this form of communication. The information provided has become global; the consumer can communicate directly with the entrepreneur. Examples of bibliographic analyses of only electronic word of mouth (eWOM) without consideration of traditional WOM can be found in the literature. It therefore seems important to try to analyse the literature collection on both WOM and eWOM. The article aims to identify and present the most frequently cited works (along with their authors), as well as the publications most frequently referred to by authors publishing works related to WOM. Citation analysis and co-citation analysis were used to realise the stated aim. The basis for the analyses is a collection of publications from the WoS database. The results obtained made it possible to identify and create a list of the most frequently cited and co-cited publications.

Suggested Citation

  • Błoński Krzysztof, 2023. "Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences," Marketing of Scientific and Research Organizations, Sciendo, vol. 28(2), pages 111-133, June.
    • Handle: RePEc:vrs:mosaro:v:28:y:2023:i:2:p:111-133:n:6
    DOI: 10.2478/minib-2023-0012
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2023-0012
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2023-0012?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Donthu, Naveen & Kumar, Satish & Mukherjee, Debmalya & Pandey, Nitesh & Lim, Weng Marc, 2021. "How to conduct a bibliometric analysis: An overview and guidelines," Journal of Business Research, Elsevier, vol. 133(C), pages 285-296.
    2. Aria, Massimo & Cuccurullo, Corrado, 2017. "bibliometrix: An R-tool for comprehensive science mapping analysis," Journal of Informetrics, Elsevier, vol. 11(4), pages 959-975.
    3. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
    4. Cobo, M.J. & López-Herrera, A.G. & Herrera-Viedma, E. & Herrera, F., 2011. "An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field," Journal of Informetrics, Elsevier, vol. 5(1), pages 146-166.
    5. Rishikesh Bhaiswar & N. Meenakshi & Deepak Chawla, 2021. "Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020)," FIIB Business Review, , vol. 10(3), pages 215-231, September.
    6. Guo Zhang & Ying Ding & Staša Milojević, 2013. "Citation content analysis (CCA): A framework for syntactic and semantic analysis of citation content," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 64(7), pages 1490-1503, July.
    7. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
    8. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
    9. Xiaodan Zhu & Peter Turney & Daniel Lemire & André Vellino, 2015. "Measuring academic influence: Not all citations are equal," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(2), pages 408-427, February.
    10. Dellarocas, Chrysanthos, 2003. "The Digitization of Word-of-mouth: Promise and Challenges of Online Feedback Mechanisms," Working papers 4296-03, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    11. Kevin W. Boyack & Richard Klavans & Katy Börner, 2005. "Mapping the backbone of science," Scientometrics, Springer;Akadémiai Kiadó, vol. 64(3), pages 351-374, August.
    12. Henry Small, 1973. "Co‐citation in the scientific literature: A new measure of the relationship between two documents," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 24(4), pages 265-269, July.
    13. Chrysanthos Dellarocas, 2003. "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science, INFORMS, vol. 49(10), pages 1407-1424, October.
    14. Brown, Jacqueline Johnson & Reingen, Peter H, 1987. "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 350-362, December.
    15. Guo Zhang & Ying Ding & Staša Milojević, 2013. "Citation content analysis (CCA): A framework for syntactic and semantic analysis of citation content," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 64(7), pages 1490-1503, July.
    16. Donthu, Naveen & Kumar, Satish & Pandey, Neeraj & Pandey, Nitesh & Mishra, Akanksha, 2021. "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," Journal of Business Research, Elsevier, vol. 135(C), pages 758-773.
    17. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    2. Akbari, Morteza & Foroudi, Pantea & Zaman Fashami, Rahime & Mahavarpour, Nasrin & Khodayari, Maryam, 2022. "Let us talk about something: The evolution of e-WOM from the past to the future," Journal of Business Research, Elsevier, vol. 149(C), pages 663-689.
    3. Koji Ishida & Lisa Slevitch & Katia Siamionava, 2016. "The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri," Administrative Sciences, MDPI, vol. 6(4), pages 1-17, September.
    4. Yao, Ye & Du, Huibin & Zou, Hongyang & Zhou, Peng & Antunes, Carlos Henggeler & Neumann, Anne & Yeh, Sonia, 2023. "Fifty years of Energy Policy: A bibliometric overview," Energy Policy, Elsevier, vol. 183(C).
    5. Huichen Gao & Shijuan Wang, 2022. "The Intellectual Structure of Research on Rural-to-Urban Migrants: A Bibliometric Analysis," IJERPH, MDPI, vol. 19(15), pages 1-19, August.
    6. Qian Wang & Shixian Luo & Jiao Zhang & Katsunori Furuya, 2022. "Increased Attention to Smart Development in Rural Areas: A Scientometric Analysis of Smart Village Research," Land, MDPI, vol. 11(8), pages 1-28, August.
    7. Boubaker, Sabri & Goodell, John W. & Kumar, Satish & Sureka, Riya, 2023. "COVID-19 and finance scholarship: A systematic and bibliometric analysis," International Review of Financial Analysis, Elsevier, vol. 85(C).
    8. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    9. Manta Eduard Mihai & Davidescu Adriana Ana Maria & Geambasu Maria Cristina & Florescu Margareta Stela, 2023. "Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results," Management & Marketing, Sciendo, vol. 18(s1), pages 355-383, December.
    10. Ying Huang & Wolfgang Glänzel & Lin Zhang, 2021. "Tracing the development of mapping knowledge domains," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(7), pages 6201-6224, July.
    11. Zamani, Mehdi & Yalcin, Haydar & Naeini, Ali Bonyadi & Zeba, Gordana & Daim, Tugrul U, 2022. "Developing metrics for emerging technologies: identification and assessment," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    12. Pan, Lee-Yun & Chiou, Jyh-Shen, 2011. "How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 67-74.
    13. Williams, Martin & Buttle, Francis, 2011. "The Eight Pillars of WOM management: Lessons from a multiple case study," Australasian marketing journal, Elsevier, vol. 19(2), pages 85-92.
    14. Homero Rodríguez-Insuasti & Néstor Montalván-Burbano & Otto Suárez-Rodríguez & Marcela Yonfá-Medranda & Katherine Parrales-Guerrero, 2022. "Creative Economy: A Worldwide Research in Business, Management and Accounting," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
    15. Sandip Solanki & Seema Singh & Meeta Joshi, 2023. "A Bibliometric Analysis of the International Journal of Energy Economics and Policy: 2013-2022," International Journal of Energy Economics and Policy, Econjournals, vol. 13(5), pages 260-270, September.
    16. Yubo Chen & Jinhong Xie, 2008. "Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix," Management Science, INFORMS, vol. 54(3), pages 477-491, March.
    17. Marchand, André & Hennig-Thurau, Thorsten & Wiertz, Caroline, 2017. "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 336-354.
    18. Saurav Chandra Talukder & Zoltán Lakner, 2023. "Exploring the Landscape of Social Entrepreneurship and Crowdfunding: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
    19. Floyd, Kristopher & Freling, Ryan & Alhoqail, Saad & Cho, Hyun Young & Freling, Traci, 2014. "How Online Product Reviews Affect Retail Sales: A Meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 217-232.
    20. Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.

    More about this item

    Keywords

    bibliometric analysis; citation analysis; co-citation analysis; electronic word of mouth; whisper marketing; word of mouth; word of mouth; marketing szeptany; electronic word of mouth; analiza bibliometryczna; analiza cytowań; analiza współcytowań;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:28:y:2023:i:2:p:111-133:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.