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The Relationship Between Internal Factors and Employees' Perception of an Organization's Green Performance

Author

Listed:
  • Milanović Vesna

    (University “MB”, Belgrade, Faculty of Business and Law, Serbia)

  • Jurčić Ana

    (University “Union - Nikola Tesla”, Faculty of Engineering Management, Serbia)

  • Matić Andrea Bučalina

    (University „Business Academy“, Novi Sad, Faculty of Social Sciences, Serbia)

Abstract

This paper examines the relationship between internal factors of an organization and employees' perception of organization's green performance – EPGP. An organization's green performance is greatly influenced by its internal efforts toward the implementation of green practices (such as internal green marketing – IGM and its dimensions), and it can be greatly influenced by employees' attitudes and behavior as well (such as organizational identification – OI, employees' satisfaction – ES, employees' eco-friendly behavior – EFB). Therefore, it was considered justified to examine whether each IGM dimension is related to EPGP, and whether each observed employees' attitude and behavior is related to EPGP. Hypotheses were tested on a sample of 177 respondents – employees working in different, mostly service organizations in Serbia, using the regression and correlation analysis. The obtained results revealed that each observed variable is positively related to EPGP. However, in predicting EPGP the contribution of green internal communication – GIC (as the IGM dimension), OI and EFB is statistically significant. The findings provide insight into the relationship between each observed variable and EPGP, and it may be useful for managers in the environmental management process.

Suggested Citation

  • Milanović Vesna & Jurčić Ana & Matić Andrea Bučalina, 2023. "The Relationship Between Internal Factors and Employees' Perception of an Organization's Green Performance," Economic Themes, Sciendo, vol. 61(2), pages 249-267, June.
    • Handle: RePEc:vrs:ecothe:v:61:y:2023:i:2:p:249-267:n:4
    DOI: 10.2478/ethemes-2023-0013
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    Keywords

    internal green marketing (IGM); green internal communication (GIC); green skill development (GSD); green rewards (GRs); employees' organizational identification (OI); employees' satisfaction (ES); employees' eco-friendly behavior (EFB); employees' perception on the organization's green performance (EPGP);
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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