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Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment

Author

Listed:
  • Nicolae Istudor

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Ionel Dumitru

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Alina Filip

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Alin Stancu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Mihai Ioan Ro?ca

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Andrei Canda

    (ISense Solutions, Bucharest, Romania)

Abstract

The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To illustrate consumer perception and attitudes towards EEE products, we conducted quantitative marketing research on a sample of 1005 urban respondents, representative by gender, age, and size of locality of residence. The research results show a rather rational consumer profile in relation to EEE products, but depending on the category of equipment, their involvement in repair, recycling, or reuse actions is different. There is also a relatively low willingness of Romanian consumers to access second-hand EEE products. The article proves its utility by proposing a set of measures to improve the circularity of EEE products, in which both EEE producers and consumers actively participate.

Suggested Citation

  • Nicolae Istudor & Ionel Dumitru & Alina Filip & Alin Stancu & Mihai Ioan Ro?ca & Andrei Canda, 2023. "Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-48, February.
    • Handle: RePEc:aes:amfeco:v:25:y:2023:i:62:p:48
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Circular economy; marketing research; consumer behaviour; electrical and electronic equipment; repair; reuse; disposal.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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