IDEAS home Printed from https://ideas.repec.org/a/aes/jetimm/v1y2025i1p60-73.html
   My bibliography  Save this article

Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability

Author

Listed:
  • Constantin-Daniel PESTREA

    (The Bucharest University of Economic Studies)

  • Mihaela CONSTANTINESCU

    (The Bucharest University of Economic Studies)

  • Ana-Ruxandra-Cornelia NEACȘU

    (The Bucharest University of Economic Studies)

  • Florina BOTEZATU

    (The Bucharest University of Economic Studies)

Abstract

This paper aims to highlight the level of knowledge and applicability of sustainability in sport at the level of sports entities in Romania. The importance of sustainability in sport is becoming increasingly evident worldwide, as major sporting events are among the largest generators of CO2 emissions, considering that the last 4 editions of the Olympic Games have averaged more than 2 million tons of CO2 emissions during the Games. In order to find out how this phenomenon is reflected in Romania, we conducted a direct, observational-based research, analyzing the communication policy of sports entities on the main online channels (social media and websites). This research was realized in the field of football, the main trend-setting sport in Romania. In the specialized literature, sustainability is, most often, measured in terms of its three dimensions: the economic, the social and the environmental dimension. , which is the structure that has been used also for the analysis of sports organizations’ online communication from the present study.The main research results indicate that there is a stand-alone strategy dedicated to sustainability both at the highest level of football in Romania (the Romanian Football Federation), and for some of the sports clubs registered in the Romanian football 1st Division. However, there are still some clubs that have their sustainability approach included in their overall strategy. Another relevant result shows that most of the sustainability actions communicated by Romanian football clubs are limited to the social dimension. This work can be useful for all Romanian sport federations and clubs, the National Agency for Sport (the equivalent of the sports ministry), the Romanian Olympic and Sport Committee, NGOs, athletes and people involved in sport, in the process of raising awareness of the importance of an effective strategy dedicated to sustainability.

Suggested Citation

  • Constantin-Daniel PESTREA & Mihaela CONSTANTINESCU & Ana-Ruxandra-Cornelia NEACȘU & Florina BOTEZATU, 2025. "Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 60-73, March.
    • Handle: RePEc:aes:jetimm:v:1:y:2025:i:1:p:60-73
    as

    Download full text from publisher

    File URL: https://www.etimm.ase.ro/RePEc/aes/jetimm/2025/JETIMM_V01_2025_129.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stephen Sterling, 2013. "The Future Fit Framework: An Introductory Guide to Teaching and Learning for Sustainability in HE (Guide)," Journal of Education for Sustainable Development, , vol. 7(1), pages 134-135, March.
    2. Mihaela Constantinescu & Andreea Orindaru & Andreea Pachitanu & Laura Rosca & Stefan-Claudiu Caescu & Mihai Cristian Orzan, 2019. "Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth," Sustainability, MDPI, vol. 11(24), pages 1-21, December.
    3. Mª Ángeles Murga-Menoyo, 2014. "Learning for a Sustainable Economy: Teaching of Green Competencies in the University," Sustainability, MDPI, vol. 6(5), pages 1-19, May.
    4. Nicolae Istudor & Ionel Dumitru & Alina Filip & Alin Stancu & Mihai Ioan Ro?ca & Andrei Canda, 2023. "Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-48, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jian Ming Luo & Ka Yin Chau & Yulan Fan & Hong Chen, 2021. "Barriers to the Implementation of Green Practices in the Integrated Resort Sector," SAGE Open, , vol. 11(3), pages 21582440211, July.
    2. Leiyan Shen & Jianwei Qian & Sandy C. Chen, 2020. "Effective Communication Strategies of Sustainable Hospitality: A Qualitative Exploration," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    3. Alina Mirela TEACU PARINCU, 2023. "Neuromanagement – A New Oportunity for the Romanian Business Environment," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 121-126.
    4. Yu-Shan Chen & Ching-Hsun Chang & Yu-Hsien Lin, 2014. "Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy," Sustainability, MDPI, vol. 6(10), pages 1-18, September.
    5. Yan Chen & Zijin Wang & Jaime Ortiz, 2023. "A Sustainable Digital Ecosystem: Digital Servitization Transformation and Digital Infrastructure Support," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    6. Taedong Lee & Jeroen van der Heijden, 2019. "Does the knowledge economy advance the green economy? An evaluation of green jobs in the 100 largest metropolitan regions in the United States," Energy & Environment, , vol. 30(1), pages 141-155, February.
    7. Catalin DUMITRESCU & Matei DUMITRESCU, 2021. "Neuromarketing - A Scientific Tool To Handle Consumer Brain Information," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 61(1), pages 39-53, March.
    8. Axel Jacob & Frank Teuteberg, 2020. "Towards a Taxonomy for Design Options of Social Networking Technologies in Sustainable Business Models," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    9. Ibinceanu Onica Mihaela Cristina & Cristache Nicoleta & Dobrea Răzvan Cătălin & Florescu Margareta, 2021. "Regional Development in Romania: Empirical Evidence Regarding the Factors for Measuring a Prosperous and Sustainable Economy," Sustainability, MDPI, vol. 13(7), pages 1-19, April.
    10. Pilar Aznar & María Calero & María Pilar Martínez-Agut & Olga Mayoral & Àngels Ull & Victoria Vázquez-Verdera & Amparo Vilches, 2018. "Training Secondary Education Teachers through the Prism of Sustainability: The Case of the Universitat de València," Sustainability, MDPI, vol. 10(11), pages 1-14, November.
    11. Alexander Martín-Garin & José Antonio Millán-García & Iñigo Leon & Xabat Oregi & Julian Estevez & Cristina Marieta, 2021. "Pedagogical Approaches for Sustainable Development in Building in Higher Education," Sustainability, MDPI, vol. 13(18), pages 1-22, September.
    12. Yu-Shan Chen & Yu-Hsien Lin & Ching-Ying Lin & Chih-Wei Chang, 2015. "Enhancing Green Absorptive Capacity, Green Dynamic Capacities and Green Service Innovation to Improve Firm Performance: An Analysis of Structural Equation Modeling (SEM)," Sustainability, MDPI, vol. 7(11), pages 1-19, November.
    13. Gemma Burford & Peter Tamás & Marie K. Harder, 2016. "Can We Improve Indicator Design for Complex Sustainable Development Goals? A Comparison of a Values-Based and Conventional Approach," Sustainability, MDPI, vol. 8(9), pages 1-38, August.
    14. Mirela Ionela Aceleanu & Andreea Claudia Serban & Cristina Burghelea, 2015. "“Greening” the Youth Employment—A Chance for Sustainable Development," Sustainability, MDPI, vol. 7(3), pages 1-21, March.
    15. Mihai Țichindelean & Monica Teodora Țichindelean & Iuliana Cetină & Gheorghe Orzan, 2021. "A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design," Sustainability, MDPI, vol. 13(18), pages 1-31, September.
    16. Alina Filip & Alin Stancu & Lucian-Florin Onișor & Oana Cristina Mogoș & Ștefan-Alexandru Catană & Dumitru Goldbach, 2025. "Drivers of Purchase Intentions of Generation Z on Eco-Products," Sustainability, MDPI, vol. 17(2), pages 1-15, January.
    17. Łukasz Jarosław Kozar & Adam Sulich, 2023. "Energy Sector’s Green Transformation towards Sustainable Development: A Review and Future Directions," Sustainability, MDPI, vol. 15(15), pages 1-18, July.
    18. Myriam Caratù & Patrizia Cherubino & Stefano Menicocci & Ana C. Martinez-Levy, 2024. "Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy," Italian Journal of Marketing, Springer, vol. 2024(1), pages 21-54, March.
    19. Ibrahim A. Elshaer & Alaa M. S. Azazz & Sameh Fayyad, 2022. "Underdog Environmental Expectations and Environmental Organizational Citizenship Behavior in the Hotel Industry: Mediation of Desire to Prove Others Wrong and Individual Green Values as a Moderator," IJERPH, MDPI, vol. 19(15), pages 1-13, August.
    20. José María Marcos-Merino & Isaac Corbacho-Cuello & Míriam Hernández-Barco, 2020. "Analysis of Sustainability Knowingness, Attitudes and Behavior of a Spanish Pre-Service Primary Teachers Sample," Sustainability, MDPI, vol. 12(18), pages 1-22, September.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:jetimm:v:1:y:2025:i:1:p:60-73. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.