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Mihaela Constantinescu

Personal Details

First Name:Mihaela
Middle Name:
Last Name:Constantinescu
Suffix:
RePEc Short-ID:pco730
[This author has chosen not to make the email address public]

Affiliation

Facultatea de Marketing
Academia de Studii Economice din Bucureşti

Bucureşti, Romania
http://mk.ase.ro/
RePEc:edi:fmasero (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Constantin-Daniel PESTREA & Mihaela CONSTANTINESCU & Ana-Ruxandra-Cornelia NEACȘU & Florina BOTEZATU, 2025. "Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 60-73, March.
  2. Diana E. DRAGHICI & Mihaela CONSTANTINESCU, 2024. "Understanding Consumer Behaviour in the Digital Era: A Literature Review," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1014-1024, August.
  3. Mariana-Alina CRUCEANĂ & Mihaela CONSTANTINESCU & Laura-Daniela ROȘCA, 2024. "Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 53-63, December.
  4. Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu, 2023. "Using the Right Content on Social Media to Enhance Consumer Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 26-38, April.
  5. Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac, 2023. "Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 39-45, April.
  6. Malina-Simona Mihalcea & Mihaela Constantinescu & Alexandru Ion Olteanu, 2022. "Marketing Campaign for Sports Clubs. Case study: Archery Club Saga," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 37-50, November.
  7. Maria Orzaru & Mihaela Constantinescu & Adrian Apostol, 2022. "Understanding the Consumer of Books in the Digital Era," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 61-70, November.
  8. IonuÈ›-Robert Alexandru & Mihaela Constantinescu & Teodor Brahadiru, 2022. "Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 51-60, November.
  9. Andreea Orîndaru & Mihaela Constantinescu & Claudia-Elena Țuclea & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Ionel Dumitru, 2020. "Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions," Sustainability, MDPI, vol. 12(17), pages 1-20, September.
  10. Andreea Orîndaru & Mihaela Constantinescu & Daniela Ioniță & Ștefan-Claudiu Căescu & Florina Botezatu, 2020. "Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 319-326, August.
  11. Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu & Andreea Pachițanu, 2019. "Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation," Sustainability, MDPI, vol. 11(18), pages 1-16, September.
  12. Mihaela Constantinescu & Andreea Orindaru & Andreea Pachitanu & Laura Rosca & Stefan-Claudiu Caescu & Mihai Cristian Orzan, 2019. "Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth," Sustainability, MDPI, vol. 11(24), pages 1-21, December.
  13. Andreea Orîndaru & Mihaela Constantinescu & Ștefan-Claudiu Căescu, 2019. "The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 379-389, November.
  14. Laura Daniela Roșca (Tănase) & Mihaela Constantinescu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan, 2019. "Assessing the applicability of neuromarketing tools in online social networks from a business perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 350-356, November.
  15. Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu, 2019. "Funding scientific research in Romanian economic universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 368-378, November.
  16. VIANU Yardena & CONSTANTINESCU Mihaela & CĂESCU Ștefan-Claudiu, 2018. "Building a Brand in the Romanian Music Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 92-98, December.
  17. Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU, 2018. "The Analysis of the Importance of Branding Elements in the Romanian Music Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 263-272, November.
  18. Ehtesham Husain Abbasi & Anshul Singh & Mihaela Constantinescu & Asif Khan & Mohd Naseem, 2017. "Making Indian companies CDM compatible: towards a green financial strategy," International Journal of Green Economics, Inderscience Enterprises Ltd, vol. 11(1), pages 62-76.
  19. Cristiana Sangiorzan & Mihaela Constantinescu, 2017. "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 249-257, October.
  20. Mihaela Constantinescu, 2016. "The Brand of an Athlete - Reconsidering Its Dimensions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 354-363, September.
  21. Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu, 2015. "Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 109-114, July.
  22. Mihaela Constantinescu, 2012. "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 75-80, April.
  23. Mihaela CONSTANTINESCU, 2012. "Romanian consumer’s perception on quality of life – sport relationship," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.
  24. Mihaela CONSTANTINESCU, 2012. "The economic crisis – implications on methods and instruments used in quality of life studies," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(8(573)), pages 125-134, August.
  25. Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 807-812, December.
  26. Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu, 2012. "Relationship marketing with the supply chain a prerequisite for business sustainability," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 3-24, December.
  27. Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 801-806, December.
  28. Mihaela Constantinescu, 2011. "The Specifics of the Sport Product and Their Implications within the Marketing Activity," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 71-76, September.
  29. Constantinescu Mihaela & Daniel Moise, 2011. "Comparative Analisys Between The Objective And The Subjective Quality Of Life Approach - Strengths And Weaknesses," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 55-61, December.
  30. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Andreea Orîndaru & Mihaela Constantinescu & Claudia-Elena Țuclea & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Ionel Dumitru, 2020. "Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions," Sustainability, MDPI, vol. 12(17), pages 1-20, September.

    Cited by:

    1. Michael Schwind & Uwe Altrock, 2023. "Negotiating Land in Rurban Bengaluru, South India," Sustainability, MDPI, vol. 15(3), pages 1-17, February.

  2. Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu & Andreea Pachițanu, 2019. "Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation," Sustainability, MDPI, vol. 11(18), pages 1-16, September.

    Cited by:

    1. Shabir Hussain Khahro & Mir Aftab Hussain Talpur & Musrat Gul Bhellar & Gopal Das & Haris Shaikh & Basel Sultan, 2023. "GIS-Based Sustainable Accessibility Mapping of Urban Parks: Evidence from the Second Largest Settlement of Sindh, Pakistan," Sustainability, MDPI, vol. 15(7), pages 1-27, April.
    2. Maria Stella Righettini, 2021. "Framing Sustainability. Evidence from Participatory Forums to Taylor the Regional 2030 Agenda to Local Contexts," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    3. Liangjun Peng & Mengdi Gu & Zhijun Peng, 2020. "Study on the Optimized Mode of Waste Governance with Sustainable Urban Development—Case from China’s Urban Waste Classified Collection," Sustainability, MDPI, vol. 12(9), pages 1-12, May.
    4. María Jesús Monteagudo & Fernando Villatoro & Roberto San Salvador del Valle & Nerea Aranbarri, 2025. "Use and Promotion of Bicycles for Sustainable Urban Mobility: The Case of Bizkaia," Sustainability, MDPI, vol. 17(3), pages 1-19, January.
    5. Chuanyu Peng & Guoping Yuan & Yanhui Mao & Xin Wang & Jianhong Ma & Marino Bonaiuto, 2020. "Expanding Social, Psychological, and Physical Indicators of Urbanites’ Life Satisfaction toward Residential Community: A Structural Equation Modeling Analysis," IJERPH, MDPI, vol. 18(1), pages 1-23, December.
    6. Penpim Phuangsuwan & Supaprawat Siripipatthanakul & Sutithep Siripipattanakul & Parichat Jaipong, 2025. "The Impact of Community Participation in Sustainable Learning Resource Development: A Case of Bangkok, Thailand," Sustainability, MDPI, vol. 17(10), pages 1-18, May.

  3. Mihaela Constantinescu & Andreea Orindaru & Andreea Pachitanu & Laura Rosca & Stefan-Claudiu Caescu & Mihai Cristian Orzan, 2019. "Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth," Sustainability, MDPI, vol. 11(24), pages 1-21, December.

    Cited by:

    1. Leiyan Shen & Jianwei Qian & Sandy C. Chen, 2020. "Effective Communication Strategies of Sustainable Hospitality: A Qualitative Exploration," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    2. Manuel Joaquim de Sousa Pereira & António Cardoso & Ana Canavarro & Jorge Figueiredo & Jorge Esparteiro Garcia, 2023. "Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions," Sustainability, MDPI, vol. 15(17), pages 1-17, August.
    3. Mihai Țichindelean & Monica Teodora Țichindelean & Iuliana Cetină & Gheorghe Orzan, 2021. "A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design," Sustainability, MDPI, vol. 13(18), pages 1-31, September.
    4. Alina Mirela TEACU PARINCU, 2023. "Neuromanagement – A New Oportunity for the Romanian Business Environment," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 121-126.
    5. Yan Chen & Zijin Wang & Jaime Ortiz, 2023. "A Sustainable Digital Ecosystem: Digital Servitization Transformation and Digital Infrastructure Support," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    6. Jose Ramon Saura & Pedro Palos-Sanchez & Beatriz Rodríguez Herráez, 2020. "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies," Sustainability, MDPI, vol. 12(3), pages 1-5, January.
    7. Catalin DUMITRESCU & Matei DUMITRESCU, 2021. "Neuromarketing - A Scientific Tool To Handle Consumer Brain Information," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 61(1), pages 39-53, March.
    8. Axel Jacob & Frank Teuteberg, 2020. "Towards a Taxonomy for Design Options of Social Networking Technologies in Sustainable Business Models," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    9. Myriam Caratù & Patrizia Cherubino & Stefano Menicocci & Ana C. Martinez-Levy, 2024. "Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy," Italian Journal of Marketing, Springer, vol. 2024(1), pages 21-54, March.

  4. Mihaela Constantinescu, 2012. "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 75-80, April.

    Cited by:

    1. Anouar Ben Mabrouk & Majed S. Balalaa, 2024. "A Backward-Forward Non-uniform Wavelet Forecasting Quality of Life Model in Digital Media Framework," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 172(2), pages 393-427, March.

  5. Mihaela CONSTANTINESCU, 2012. "Romanian consumer’s perception on quality of life – sport relationship," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.

    Cited by:

    1. Andreea Orîndaru & Maria-Floriana Popescu & Alina Petronela Alexoaei & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Anca-Olguța Orzan, 2021. "Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    2. Andreea Orîndaru & Maria-Floriana Popescu & Ștefan-Claudiu Căescu & Florina Botezatu & Margareta Stela Florescu & Carmen-Cristina Runceanu-Albu, 2021. "Leveraging COVID-19 Outbreak for Shaping a More Sustainable Consumer Behavior," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    3. Ana-Maria Sava, 2016. "Are Leisure And Work Productivity Correlated? A Macroeconomic Investigation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 155-159, June.

  6. Mihaela CONSTANTINESCU, 2012. "The economic crisis – implications on methods and instruments used in quality of life studies," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(8(573)), pages 125-134, August.

    Cited by:

    1. Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu & Andreea Pachițanu, 2019. "Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation," Sustainability, MDPI, vol. 11(18), pages 1-16, September.

  7. Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 801-806, December.

    Cited by:

    1. Anouar Ben Mabrouk & Majed S. Balalaa, 2024. "A Backward-Forward Non-uniform Wavelet Forecasting Quality of Life Model in Digital Media Framework," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 172(2), pages 393-427, March.

  8. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.

    Cited by:

    1. Doru Plesea & Rodica Pamfilie & Irina Maiorescu, 2011. "The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 746-753, November.
    2. Andreea Orîndaru & Maria-Floriana Popescu & Ștefan-Claudiu Căescu & Florina Botezatu & Margareta Stela Florescu & Carmen-Cristina Runceanu-Albu, 2021. "Leveraging COVID-19 Outbreak for Shaping a More Sustainable Consumer Behavior," Sustainability, MDPI, vol. 13(11), pages 1-19, May.

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