Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement
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References listed on IDEAS
- Alina Filip, 2011. "Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 2-10, June.
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Keywordsstrategic marketing planning; quality of life; sports marketing; marketing management;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
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