IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v10y2023i3p102-122.html
   My bibliography  Save this article

The implementation of sustainable development goals through communication tools

Author

Listed:
  • Kristina Samašonok

    (Vilniaus kolegija / Higher Education Institution, Lithuania)

  • Margarita Išoraitė

    (Vilniaus kolegija / Higher Education Institution, Lithuania)

Abstract

The article validates the assumptions of implementing sustainable development goals (SDGs) using communication tools from a theoretical point of view. The research investigates the possibilities of implementing the SDGs through communication tools. 198 respondents took part in the study. Analytical descriptive, quantitative and statistical methods were used. The quantitative research strategy (questionnaire survey) was used to determine respondents' attitudes towards the SDGs in the environmental, social and economic spheres, to identify their experiences of engaging with the SDGs and to explore the possibilities of managing the SDGs using communication tools. Quantitative data analysis was carried out by calculating the analysis of variance (ANOVA) and percentage distribution (frequency). The results showed that more than two-thirds of the respondents were self-critical about their efforts to engage with the SDGs, with an overall mean score of M = 4.81 out of a maximum of 10. The research also found that more than half of the respondents are sometimes influenced and encouraged to act by the information provided on sustainable development and its implementation, and almost a quarter of the respondents are strongly influenced by the information towards the implementation of sustainable development principles. This confirms the importance of communication as one of the possible solutions to the implementation of the SDGs and indicates the need to find more effective means of information to enable the use of the chosen means of communication to shape attitudes towards sustainable development by exploiting the potential of television and websites, which, according to respondents' assessments, are the most frequent means of receiving information on sustainable development processes. The research results also revealed the need to strengthen the social responsibility of organizations and organize courses and training, which, according to the participants, need to be sufficiently exploited in the context of the prerequisites for disseminating sustainable development objectives and their implementation. The research results will have a lasting value for the scientific debate on the impact of the communication tools used in the implementation of the SDGs and their practical implications for the provision of guidelines for the management of sustainable development processes through communication tools.

Suggested Citation

  • Kristina Samašonok & Margarita Išoraitė, 2023. "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 102-122, March.
    • Handle: RePEc:ssi:jouesi:v:10:y:2023:i:3:p:102-122
    DOI: 10.9770/jesi.2023.10.3(8)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/39/Samasonok_The_implementation_of_sustainable_development_goals_through_communication_tools.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/1056
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2023.10.3(8)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sorin-Iulian Cioacă & Silvia-Elena Cristache & Mariana Vuță & Erika Marin & Mihai Vuță, 2020. "Assessing the Impact of ICT Sector on Sustainable Development in the European Union: An Empirical Analysis Using Panel Data," Sustainability, MDPI, vol. 12(2), pages 1-16, January.
    2. Susanne C. Moser, 2010. "Communicating climate change: history, challenges, process and future directions," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 1(1), pages 31-53, January.
    3. Aleksandra Kuzior & Alla Lobanova, 2020. "Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)," JRFM, MDPI, vol. 13(10), pages 1-20, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Janel Jett & Leigh Raymond, 2021. "Issue Framing and U.S. State Energy and Climate Policy Choice," Review of Policy Research, Policy Studies Organization, vol. 38(3), pages 278-299, May.
    2. Felix J. Formanski & Marcel M. Pein & David D. Loschelder & John-Oliver Engler & Onno Husen & Johann M. Majer, 2022. "Tipping points ahead? How laypeople respond to linear versus nonlinear climate change predictions," Climatic Change, Springer, vol. 175(1), pages 1-20, November.
    3. Shabana Khan & Jyoti Mishra, 2022. "Critical gaps and implications of risk communication in the global agreements—SFDRR, SDGs, and UNFCCC: 3 select case studies from urban areas of tropics in South Asia," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 111(3), pages 2559-2577, April.
    4. Aleksandra Kuzior & Aleksy Kwilinski & Ihor Hroznyi, 2021. "The Factorial-Reflexive Approach to Diagnosing the Executors’ and Contractors’ Attitude to Achieving the Objectives by Energy Supplying Companies," Energies, MDPI, vol. 14(9), pages 1-16, April.
    5. Zixin Dou & Yanming Sun & Tao Wang & Huiyin Wan & Shiqi Fan, 2021. "Exploring Regional Advanced Manufacturing and Its Driving Factors: A Case Study of the Guangdong–Hong Kong–Macao Greater Bay Area," IJERPH, MDPI, vol. 18(11), pages 1-14, May.
    6. Farida M. Issatayeva & Gulnara M. Aubakirova & Aliya D. Maussymbayeva & Lyussiya I. Togaibayeva & Valery V. Biryukov & Elena Vechkinzova, 2023. "Fuel and Energy Complex of Kazakhstan: Geological and Economic Assessment of Enterprises in the Context of Digital Transformation," Energies, MDPI, vol. 16(16), pages 1-23, August.
    7. Hayam Elshirbiny & Wokje Abrahamse, 2020. "Public risk perception of climate change in Egypt: a mixed methods study of predictors and implications," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 10(3), pages 242-254, September.
    8. Naeimah Fahad S. Almawishir & Houcine Benlaria, 2023. "Using the PLS-SEM Model to Measure the Impact of the Knowledge Economy on Sustainable Development in the Al-Jouf Region of Saudi Arabia," Sustainability, MDPI, vol. 15(8), pages 1-23, April.
    9. Debra Javeline & Tracy Kijewski-Correa & Angela Chesler, 2019. "Does it matter if you “believe” in climate change? Not for coastal home vulnerability," Climatic Change, Springer, vol. 155(4), pages 511-532, August.
    10. Dariusz Krawczyk & Viktoriya Martynets & Yuliia Opanasiuk & Ihor Rekunenko, 2023. "Socio-Economic Development of European Countries in Times of Crisis: Ups and Downs," Sustainability, MDPI, vol. 15(20), pages 1-18, October.
    11. Lucendo-Monedero, Ángel Luis & Ruiz-Rodríguez, Francisca & González-Relaño, Reyes, 2023. "The information society and socio-economic sustainability in european regions. Spatio-temporal changes between 2011 and 2020," Technology in Society, Elsevier, vol. 75(C).
    12. Abednego, Adjei Baffour, Nana Obeng Adu-Agyei, Vinolia Pitris Pawar & Collins Nkrumah, 2024. "University Students’ Perception of Community Information Centres as a Vehicle for Climate Change Awareness Creation in Ghana," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 10(12), pages 748-764, January.
    13. Landon Yoder & Alora Cain & Ananya Rao & Nathaniel Geiger & Ben Kravitz & Mack Mercer & Deidra Miniard & Sangeet Nepal & Thomas Nunn & Mary Sluder & Grace Weiler & Shahzeen Z. Attari, 2024. "Muddling through Climate Change: A Qualitative Exploration of India and U.S. Climate Experts’ Perspectives on Solutions, Pathways, and Barriers," Sustainability, MDPI, vol. 16(13), pages 1-20, June.
    14. Tian, Kailan & Dietzenbacher, Erik & Yan, Bingqian & Duan, Yuwan, 2020. "Upgrading or downgrading: China's regional carbon emission intensity evolution and its determinants," Energy Economics, Elsevier, vol. 91(C).
    15. John McClure & Ilan Noy & Yoshi Kashima & Taciano L. Milfont, 2022. "Attributions for extreme weather events: science and the people," Climatic Change, Springer, vol. 174(3), pages 1-17, October.
    16. Radtke, Jörg, 2025. "E-participation in energy transitions: What does it mean? Chances and challenges within Germany's Energiewende," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
    17. Vieri Tarchiani & Giovanni Massazza & Maurizio Rosso & Maurizio Tiepolo & Alessandro Pezzoli & Mohamed Housseini Ibrahim & Gaptia Lawan Katiellou & Paolo Tamagnone & Tiziana De Filippis & Leandro Rocc, 2020. "Community and Impact Based Early Warning System for Flood Risk Preparedness: The Experience of the Sirba River in Niger," Sustainability, MDPI, vol. 12(5), pages 1-24, February.
    18. Ana-Maria Urdea & Cristinel Petrișor Constantin, 2021. "Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges," JRFM, MDPI, vol. 14(10), pages 1-15, October.
    19. Adriana AnaMaria Davidescu & Simona Andreea Apostu & Andra Madalina Pantilie & Bogdan Florian Amzuica, 2020. "Romania’s South-Muntenia Region, towards Sustainable Regional Development. Implications for Regional Development Strategies," Sustainability, MDPI, vol. 12(14), pages 1-46, July.
    20. Sewar Alkhatib & Petra Kecskés & Veronika Keller, 2023. "Green Marketing in the Digital Age: A Systematic Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-16, August.

    More about this item

    Keywords

    sustainable development; social dimension; economic dimension; environmental dimension; communication tools;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:10:y:2023:i:3:p:102-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.