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Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)

Author

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  • Aleksandra Kuzior

    (Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 41-800 Zabrze, Poland)

  • Alla Lobanova

    (Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 41-800 Zabrze, Poland)

Abstract

This scientific work analyzes the current state and problems of implementing the concept of sustainable development in industrial regions, in particular, in Poland and Ukraine. Emphasis is placed on slowing down the implementation of the main provisions of this doctrine, in particular, the violation of environmental requirements and non-compliance with ecological standards by industrial enterprises. The aim of the article is to find effective innovative tools for intensifying the process of implementing the strategy of sustainable development in industrial regions. The paper uses theoretical methods—analysis and synthesis, formalization, hypothetical-deductive modeling, mental modeling, systematization and generalization—as well as empirical: observation, description and comparison. The main result of the work is the substantiation of the scientific idea that the implementation of a sustainable development strategy in industrial regions is possible by intensifying the process of ecological marketing through the use of new information and communication technologies (ICT) and their innovative tools—methodologies, digital systems, the Internet, cloud technologies, and systems of product design, manufacture and sale—due to accelerated communication links. The authors’ approach to the development of the mechanism of creation and functioning of the single information space (field) of the ecological marketing of the industrial region is offered in this work, and also, the classification of modern ICT and their tools, which it is expedient to use in this mechanism, is carried out. Their purpose and the expected results from the introduction of ecological products for market research, the development of ecological technologies for the life cycles of ecological products and, thus, the impact on the acceleration of sustainable development in industrial regions are determined.

Suggested Citation

  • Aleksandra Kuzior & Alla Lobanova, 2020. "Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)," JRFM, MDPI, vol. 13(10), pages 1-20, October.
    • Handle: RePEc:gam:jjrfmx:v:13:y:2020:i:10:p:238-:d:426400
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    References listed on IDEAS

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    1. Aleksandra Kuzior & Aleksy Kwilinski & Volodymyr Tkachenko & Volodymyr Tkachenko, 2019. "Sustainable development of organizations based on the combinatorial model of artificial intelligence," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1353-1376, December.
    2. Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017. "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(2), pages 67-83.
    3. K. Mohamed Jasim & T. Paramasivan, 2017. "Ecological, green marketing and green supply chain problems - fish marketing societies in Tamilnadu coastal areas," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 13(4), pages 546-562.
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    Cited by:

    1. Aleksandra Synowiec, 2021. "Infrastructural and Social Aspects of ICT Dissemination in Rural Areas in Ukraine in Juxtaposition with Other Post-Transition Countries—State of Play and Prospects for Rural Development," JRFM, MDPI, vol. 14(1), pages 1-23, January.
    2. Aleksandra Kuzior & Alla Lobanova & Liudmyla Kalashnikova, 2021. "Green Energy in Ukraine: State, Public Demands, and Trends," Energies, MDPI, vol. 14(22), pages 1-14, November.
    3. Aleksandra Kuzior & Aleksy Kwilinski & Ihor Hroznyi, 2021. "The Factorial-Reflexive Approach to Diagnosing the Executors’ and Contractors’ Attitude to Achieving the Objectives by Energy Supplying Companies," Energies, MDPI, vol. 14(9), pages 1-16, April.
    4. Zixin Dou & Yanming Sun & Tao Wang & Huiyin Wan & Shiqi Fan, 2021. "Exploring Regional Advanced Manufacturing and Its Driving Factors: A Case Study of the Guangdong–Hong Kong–Macao Greater Bay Area," IJERPH, MDPI, vol. 18(11), pages 1-14, May.
    5. Kristina Samašonok & Margarita Išoraitė, 2023. "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 102-122, March.
    6. Ana-Maria Urdea & Cristinel Petrișor Constantin, 2021. "Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges," JRFM, MDPI, vol. 14(10), pages 1-15, October.
    7. Aleksandra Kuzior & Katarzyna Anna Postrzednik-Lotko & Stefan Postrzednik, 2022. "Limiting of Carbon Dioxide Emissions through Rational Management of Pro-Ecological Activities in the Context of CSR Assumptions," Energies, MDPI, vol. 15(5), pages 1-17, March.
    8. Sewar Alkhatib & Petra Kecskés & Veronika Keller, 2023. "Green Marketing in the Digital Age: A Systematic Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
    9. Yurii Kharazishvili & Aleksy Kwilinski & Oleksandr Sukhodolia & Henryk Dzwigol & Dmytro Bobro & Janusz Kotowicz, 2021. "The Systemic Approach for Estimating and Strategizing Energy Security: The Case of Ukraine," Energies, MDPI, vol. 14(8), pages 1-30, April.
    10. Dariusz Krawczyk & Viktoriya Martynets & Yuliia Opanasiuk & Ihor Rekunenko, 2023. "Socio-Economic Development of European Countries in Times of Crisis: Ups and Downs," Sustainability, MDPI, vol. 15(20), pages 1-18, October.
    11. Elena N. Shaforostova & Olga V. Kosareva-Volod’ko & Olga V. Belyankina & Danila Y. Solovykh & Ekaterina S. Sazankova & Elena I. Sizova & Danila A. Adigamov, 2023. "A Tailing Dump as Industrial Deposit; Study of the Mineralogical Composition of Tailing Dump of the Southern Urals and the Possibility of Tailings Re-Development," Resources, MDPI, vol. 12(2), pages 1-13, February.
    12. Aleksandra Kuzior & Oleksii Lyulyov & Tetyana Pimonenko & Aleksy Kwilinski & Dariusz Krawczyk, 2021. "Post-Industrial Tourism as a Driver of Sustainable Development," Sustainability, MDPI, vol. 13(15), pages 1-14, July.

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