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Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Author

Listed:
  • Fathor AS

    (Department of Management, University of Trunojoyo Madura, Indonesia.)

  • Fatimatul Fatmariyah

    (Department of Management, University of Trunojoyo Madura, Indonesia.)

Abstract

This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.

Suggested Citation

  • Fathor AS & Fatimatul Fatmariyah, 2023. "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, vol. 13(3), pages 25-32, May.
    • Handle: RePEc:eco:journ3:2023-03-4
    as

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    References listed on IDEAS

    as
    1. Zarko Markoski & Margarita Janeska, 2018. "Strategic Approach Of Companies In Republic Of Macedonia For The Implementation Of E-Marketing," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 13-20, August.
    2. Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019. "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 148-157.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Marketing; E-Marketing; Salt Marketing; Social Media Marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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