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Marketing Research with R and Python

Author

Listed:
  • Howard Pong Yuen Lam

    (The Chinese University of Hong Kong, Hong Kong)

Abstract

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.

Suggested Citation

  • Howard Pong Yuen Lam, 2023. "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446.
    • Handle: RePEc:wsi:wsbook:13446
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13446
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    More about this item

    Keywords

    Marketing; Marketing Management; Marketing Strategy; Marketing Research; R program; Python Program; R Programming; Python Programming; Correlation; Regression; Analysis of variance; Sentiment Analysis; Web Scraping; Word Cloud;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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