Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2017

• Vălimăreanu (Mircioi) Ileana & Năstase Marian, 2017, "Agrotourism in Romania - Sustainable Development Method for the Rural Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 139-143, December.
• Iancu Eugenia & Colomeischi Tudor, 2017, "Macroeconomic Diagnosis and Prediction Through Software," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 222-225, December.
• Blanca García Henche, 2017, "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1701, Jan, revised Jan 2017.
• Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017, "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1705, Oct, revised Oct 2017.
• Bang Nguyen Viet, & Buu Le Tan, & Vu Nguyen Thanh, & Nhan Vo Kim, 2017, "Determinants of export performance: Case of seafood firms in Viet Nam," Business and Economic Horizons (BEH), Prague Development Center, volume 13, issue 5, pages 722-735, December, DOI: 10.15208/beh.2017.48.
• Katarina Janoskova & Anna Krizanova, 2017, "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 1, pages 99-110, March, DOI: 10.24136/oc.v8i1.7.
• Camilleri, Silvio John & Ellul, Denise, 2017, "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper, University Library of Munich, Germany, number 77744, Feb.
• Layer, Patrick & Feurer, Sven & Jochem, Patrick, 2017, "Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences," MPRA Paper, University Library of Munich, Germany, number 91561.
• Kamila Mikolajová & Květa Olšanová, 2017, "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 27-40, DOI: 10.18267/j.cebr.184.
• Parag AMIN & Aiswaria VAIDHYANATHAN & Neha MUDLIAR & Akshay PIMPALE & Aadish SHINDE, 2017, "Perception Study Of E-Governance In The Cities Of Thane, Mumbai And Navi Mumbai In Maharashtra State (India)," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 16, issue 3, pages 162-171.
• İsmail Dülgeroğlu & Oğuz Başol, 2017, "Reflection of Job Stress and Work Life Quality Perception: A Research on Sales Representatives," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 293-304.
• Çağatan Taşkın & Erdoğan Koç & Hakan Boz, 2017, "Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 533-553.
• Erkan Özdemir & M. Hakan Altıntaş & Serkan Kılıç, 2017, "The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 611-626.
• Eyal ECKHAUS, 2017, "Towards Tourism Business Change," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 3, pages 274-286, July.
• Gheorghe JINGA & Adrian IACOBINI, 2017, "Building a Fan Community for Sport Clubs," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 3, pages 308-314, July.
• Gabriela Virginia Popescu, 2017, "From Local To Global With City Branding," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., volume 6, issue 1, pages 1-27, January.
• Boonchai Hongcharu, 2017, "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4707078, Apr.
• Dario Dunkovi? & Antonia Petravi? Cili, 2017, "Retailer pricing strategy: diffuse coupons effects contingent on store format," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5207242, May.
• Charmaine Du Plessis, 2017, "Towards A More Universal Understanding Of Content Marketing: The Contribution Of Academic Research," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607983, Jul.
• Ludmila Cabyova & Peter Krajcovic, 2017, "The influence of selected factors on the effectiveness of print media advertising," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 5, issue 2, pages 1-16, November.
• Kizito Ogedi Alakwe & Ngozi Okpara, 2017, "Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 45-62.
• Volkan Yakin & Ayºe Idil Kacar & Canan Ay, 2017, "Sharing Economy: Why the Turkish consumers use Airbnb?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 25-36.
• Urszula Swierczynska-Kaczor & Jacek Wachowicz, 2017, "Understanding the Film Audience – Providing Insight into the Viewer’s Experience from Text Mining and Manual Text Analysis of Online Film Reviews," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 15, issue 71, pages 177-193.
• Matthias Greiff & Henrik Egbert, 2017, "The Pay-What-You-Want Game: What can be learned from the experimental evidence on Dictator and Trust Games?," Bulgarian Economic Papers, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, number bep-2017-05, May, revised May 2017.
• Jelev Viorica, 2017, "European Trade €“ Where Is Going? Retail Entertainment," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 6, issue 4, pages 51-63, December.
• Matthias Firgo & Oliver Fritz, 2017, "Does having the right visitor mix do the job? Applying an econometric shift-share model to regional tourism developments," The Annals of Regional Science, Springer;Western Regional Science Association, volume 58, issue 3, pages 469-490, May, DOI: 10.1007/s00168-016-0803-4.
• Nicole Koschate-Fischer & Katharina Wüllner, 2017, "New developments in behavioral pricing research," Journal of Business Economics, Springer, volume 87, issue 6, pages 809-875, August, DOI: 10.1007/s11573-016-0839-z.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017, "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, volume 87, issue 7, pages 943-984, October, DOI: 10.1007/s11573-017-0859-3.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017, "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, volume 67, issue 4, pages 201-225, August, DOI: 10.1007/s11301-017-0128-0.
• Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017, "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, volume 11, issue 4, pages 879-931, October, DOI: 10.1007/s11846-016-0208-x.
• Veronika Yu. Chernova & Alexander M. Zobov & Vasily S. Starostin & Galina V. Butkovskaya, 2017, "Sustainable marketing communication strategies of Russian companies under the import substitution policy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 5, issue 2, pages 223-230, December, DOI: 10.9770/jesi.2017.5.2(5).
• Wioleta Kucharska, 2017, "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, volume 4, issue 1, pages 1315879-131, January, DOI: 10.1080/23311975.2017.1315879.
• Klepek Martin, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 15-27, December, DOI: 10.1515/saeb-2017-0038.
• Stępień Beata, 2017, "In Search of Apprehending Customers’ Value Perception," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 1, pages 99-117, March, DOI: 10.1515/ijme-2017-0007.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017, "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 3, pages 67-81, September, DOI: 10.1515/ijme-2017-0019.
• Greiff Matthias & Egbert Henrik, 2017, "The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?," Management & Marketing, Sciendo, volume 12, issue 1, pages 124-139, March, DOI: 10.1515/mmcks-2017-0008.
• Celec Robert & Globocnik Dietfried, 2017, "Benchmarking Firm-level Resources, Capabilities, and Postures Driving Export Performance of SMEs," Naše gospodarstvo/Our economy, Sciendo, volume 63, issue 1, pages 47-58, March, DOI: 10.1515/ngoe-2017-0005.
• Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017, "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 62, issue 3, pages 67-82, December, DOI: 10.1515/subboec-2017-0014.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Reckmann, Tobias, 2017, "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 179913.

2016

• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 84-91.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016, "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 153-153, February.
• Cristinel Vasiliu & Mihai Felea & Irina Albastroiu & Mihaela Dobrea, 2016, "Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 184-184, February.
• Carmen Balan, 2016, "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 243-255, July.
• Jolanta Tkaczyk, 2016, "The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 61-71, July.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016, "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-166, September.
• Carmen Bălan, 2016, "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 247-258, September.
• Diederich Bakker, 2016, "Branding in China – An Institutional and Consumer Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 70-79, September.
• Larson, Ronald B., 2016, "Profiling Private-Label Avoiders," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235823, DOI: 10.22004/ag.econ.235823.
• Adrian Nicolae CAZACU, 2016, "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 118-125, May.
• Pallabi Mishra, 2016, "Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 41-56, May.
• Roxana CIOCLOV & Remus Ionut NAGHI & Monica BOLDEA, 2016, "Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 57-78, May.
• Marina OCHKOVSKAYA, 2016, "Bucharest As A City Brand: How To Attract Russian Tourists," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Ioana Nicoleta Abrudan, 2016, "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 79-90, May.
• Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016, "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 91-100, May.
• Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE, 2016, "Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 164-179, November.
• Catalin Mihail BARBU, 2016, "Aligning The Brand Identity And Brand Image After Rebranding," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 180-187, November.
• Luminita Stefania BODEA & Cristian DUTU, 2016, "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 188-200, November.
• Satheeka Kavisekera & Nalin Abeysekera, 2016, "Effect Of Social Media Marketing On Brand Equity Of Online Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 201-216, November.
• Oana BARBULESCU & Ioan Constantin ENACHE, 2016, "Influence Factors For Leasing Market Contracts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 217-224, November.
• Hawa JALLOW & Omkar DASTANE, 2016, "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 299-320, November.
• Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun, 2016, "Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 321-335, November.
• Adis Puska & Sead Sadic & Admir I. Beganovic, 2016, "Impact Of Perceived Quality On Satisfaction And Loyalty Of Bank Clients," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 25, issue 1, pages 261-282, june.
• Gahler, Daniel & Hruschka, Harald, 2016, "Resource Allocation Heuristics for Unknown Sales Response Functions with Additive Disturbances," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 488, Nov.
• GORSKI Hortensia & FUCIU Mircea & DUMITRESCU Luigi, 2016, "Corporate Social Responsibility And Marketing Communication," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 2, pages 86-106, September.
• FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016, "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 3, pages 57-73, December.
• Michaela Jánská & Petra Olšová, 2016, "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 19, issue 1, pages 20-29, DOI: 10.1515/acta-2016-0007.
• Villas-Boas, Sofia B & Taylor, Rebecca & Krovetz, Hannah, 2016, "Willingness to Pay for Low Water Footprint Food Choices During Drought," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt9vh3x180, Dec.
• Florin Alexandru LUCA & Claudia Ioana CIOBANU, 2016, "Relationship Quality In Real Estate Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 91-98, April.
• Florin-Alexandru LUCA & Claudia Ioana CIOBANU, 2016, "Satisfaction, Trust And Commitment As Dimensions Of Loyalty In Real Estate Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 345-350, July.
• Claudia Ioana CIOBANU & Florin-Alexandru LUCA, 2016, "Relationship Marketing Strategies For Service Firms," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 503-506, December.
• Juan Manuel González Sánchez & Luciana Carla Manfredi, 2016, "EMCEL, ¿cómo ejecutar una buena recuperación del servicio?," Estudios Gerenciales, Universidad Icesi, volume 32, issue 140, pages 290-294.
• Charron, Jean Philippe & Balbás, Alejandro, 2016, "The newsvendor problem with convex risk," IC3JM - Estudios = Working Papers, Instituto Mixto Carlos III - Juan March de Ciencias Sociales (IC3JM), number 23950, Dec.
• Eva Smolková & Samuel Smolka, 2016, "Proposition of the blue ocean marketing strategies in collaboration with a partner," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 11, issue 1, pages 22-34.
• Michele POSTIGLIOLA, 2016, "Donatella Strangio & Giuseppe Sancetta (Eds.), Italy in a European Context: Research in Business, Economics, and the Environment," Turkish Economic Review, EconSciences Journals, volume 3, issue 1, pages 201-204, March.
• Yhlas SOVBETOV, 2016, "Impact of Brand Dynamics on Insurance Premiums in Turkey," Turkish Economic Review, EconSciences Journals, volume 3, issue 3, pages 453-465, September.
• Asmaa Bassam El MANSOURY, 2016, "Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt," Journal of Social and Administrative Sciences, EconSciences Journals, volume 3, issue 2, pages 119-127, June.
• Edouard NOVATOROV, 2016, "Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path," Journal of Economics Bibliography, EconSciences Journals, volume 3, issue 3, pages 450-458, September.
• Стелиана Василева, 2016, "Концептуални Проблеми При Дефинирането На Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 12, issue 12 Year 2, pages 222-243.
• Vladimir F. Chepel & Aleksandr A. Nikitin & Mikhail P. Palyanov & Vladislav A. Ovchinnikov & Albina A. Temerbekova, 2016, "The Relevance and Problems of Entrepreneurial Competence Development in Vocational Training System," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 333-338.
• Shouvik Sanyal & Mohammed Wamique Hisam, 2016, "An Analysis of the Impact of Service Quality and Passenger Satisfaction on Passenger Preferences for Airlines: A Study of the Indian Aviation Sector," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 354-357.
• F. Diana-Rose & M. A. Zariyawati & K. Norazlina & M. N. Annuar & O. Manisah, 2016, "Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 836-842.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016, "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 851-856.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016, "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016, "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016, "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 677-682.
• Mehmet ÞÝMÞEK & Göknil Nur SEVER, 2016, "Hizmet Personeline Güvenin Belirlenmesi Ýçin Yeni Bir Ölçek Önerisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 4, issue 1, pages 1-11.
• Ryoo, Juyoun & Jeon, Jin Q. & Lee, Cheolwoo, 2016, "Do marketing activities enhance firm value? Evidence from M&A transactions," European Management Journal, Elsevier, volume 34, issue 3, pages 243-257, DOI: 10.1016/j.emj.2015.11.004.
• Giacalone, Davide & Jaeger, Sara R., 2016, "Better the devil you know? How product familiarity affects usage versatility of foods and beverages," Journal of Economic Psychology, Elsevier, volume 55, issue C, pages 120-138, DOI: 10.1016/j.joep.2016.02.005.
• Nilay ASKIN & Ilayda IPEK, 2016, "Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 79-94, DOI: 10.21121/eab.2016116585.
• Fatos UKAJ, 2016, "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 39-45.
• Wioleta Kucharska, 2016, "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 39, Oct.
• Alessandro Gandolfo, 2016, "Le banche di fronte alla sfida del social banking," Public Finance Research Papers, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome, number 27, Nov.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016, "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, volume 2016, pages 1-18, June, DOI: 10.1155/2016/2898021.
• Andrei Anca-Georgiana, 2016, "Nation Branding in the XXI century – A Conceptual Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 6, issue 5, pages 236-245, May.
• Laurent Arnone & Elodie Deprince, 2016, "Small Firms Internationalization: Reducing The Psychic Distance Using Social Networks," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 1, pages 55-63.
• Mohamed M. Mostafa, 2016, "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 1, pages 81-96.
• Jose Manuel Mendez Lopez & Leticia Rodriguez Ocana & Juan Carlos Mandujano Contreras & Concepcion Reyes De La Cruz & Herminia Banda Izeta, 2016, "Yuke: Alternative Pig Feed From Cassava: Determining Its Profitability And Economic Feasibility," Revista Global de Negocios, The Institute for Business and Finance Research, volume 4, issue 6, pages 53-61.
• Vallet-Bellmunt, Teresa & Rivera-Torres, Pilar & Vallet-Bellmunt, Ilu & Vallet-Bellmunt, Antonio, 2016, "Eficiencia Del Plan De Marketing Como Técnica De Aprendizaje Cooperativo / Effectiveness Of Marketing Plan As Cooperative Learning Technique," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 22, issue 1, pages 17-24.
• Tommy Cheung & Wai Hung Wong & Ricky S. Wong & Jia Zhu, 2016, "Does Online Group Buying Benefit or Destroy Retail Businesses?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 15, issue 1, pages 1-16, June.
• Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2016, "The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs," Marketing Science, INFORMS, volume 35, issue 1, pages 158-181, January, DOI: 10.1287/mksc.2015.0925.
• P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016, "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 4, pages 98-119, December.
• Jolita Greblikaite & Włodzimierz Sroka & Neringa Gerulaitiene, 2016, "Involving Young People in Polish and Lithuanian Social Enterprises by Fostering Entrepreneurial Skills and Abilities as Entrepreneurial Opportunity at University," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 4, issue 3, pages 131-152.
• Michele POSTIGLIOLA, 2016, "Donatella Strangio & Giuseppe Sancetta (Eds.), Italy in a European Context: Research in Business, Economics, and the Environment," Turkish Economic Review, KSP Journals, volume 3, issue 1, pages 201-204, March.
• Yhlas SOVBETOV, 2016, "Impact of Brand Dynamics on Insurance Premiums in Turkey," Turkish Economic Review, KSP Journals, volume 3, issue 3, pages 453-465, September.
• Asmaa Bassam El MANSOURY, 2016, "Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt," Journal of Social and Administrative Sciences, KSP Journals, volume 3, issue 2, pages 119-127, June.
• Edouard NOVATOROV, 2016, "Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path," Journal of Economics Bibliography, KSP Journals, volume 3, issue 3, pages 450-458, September.
• Matthias Greiff & Henrik Egbert, 2016, "A Survey of the Empirical Evidence on PWYW Pricing," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201605.
• Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016, "Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 2, issue 2, pages 152-159, DOI: 10.11118/ejobsat.v2i2.65.
• Savica Dimitrieska & Aleksandra Stankovska, 2016, "Profitability Of Children’S Market," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 4, issue 2, pages 256-267.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 84-91.
• Hristo Katrandjiev, 2016, "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
• Liliya Lozanova, 2016, "To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 500-514, December.
• Harun Gumus & Vedat Bal, 2016, "Analysis Of The Effect Of Quality Components Of Web 2.0 Enabled E-Commerce Websites On Electronic Word-Of-Mouth Marketing (Ewom) And On Customer Loyalty," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 979-986, July.
• Mohammad Fahmi Al-Zyoud, 2016, "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, volume 12, issue 4, pages 186-198, December.
• Andrey Kataev, 2016, "Маркетинг [Електронний ресурс] : навч. посіб. для студентів спец. «Фінанси і кредит», «Облік і аудит» / А. В. Катаєв ; Харків. торг.-екон. ін-т Київ. нац. торг.-екон. ун-ту. – Електрон. текст. дані. –," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 2, ISBN: ARRAY(0x89b1e8e8), February.
• Mnushko Zoia M. & Pestun Iryna V. & Timanyuk Iryna V. & Sofronova Iryna V. & Aliekperova Nataliia V., 2016, "Management and Marketing in Pharmacy [Electronic resource] : the textbook for foreign students of higher pharmaceutical schools : in 2 parts / Z. Mnushko [at al.], ed. by prof. Z. Mnushko ; National U," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 5, ISBN: ARRAY(0x89f59c20), February.
• Marina Ivanova & Evgeniya Iegortseva & Yana Mironenko, 2016, "Уніфікація Методології Оцінювання Конкурентоспроможності
  [Unification of the methodology of competitiveness evaluation]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.1-1.11, May.
• Galavtina Anna & Zharaya Karyna, 2016, "Этические Аспекты Рекламы В Борьбе За Доверие Потребителей
  [Ethical aspects of advertising in the struggle for consumer confidence]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.12-1.20, May.
• Holubka Mykhailo, 2016, "Економічна Думка Карла Коберського Та Її Вплив На Розвиток Фінансово-Економічної Та Кооперативної Освіти На Західноукраїнських Землях У Другій Половині Хіх – Початку Хх Сторіччя
  [Carl Koberskyi’s e," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.21-1.27, May.
• Khomutova Olga & Terzyan Julia, 2016, "Мода Та Її Вплив На Поведінку Споживачів
  [Fashion and its influence on consumer behavior]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.28-1.35, May.
• Kyriy Valentyna & Gutsa Oleg, 2016, "Исследование Специфики Применения Фактора Времени В Современных Экономических Процессах
  [The research of time factor application specific in the current economic processes]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.36-1.43, May.
• Pakulin Sergey, 2016, "Обґрунтування Стратегічного Плану Розвитку Державного Підприємства
  [Justification of the strategic development plan of the state enterprise]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.44-1.64, May.
• Mariia Kostiuk, 2016, "Актуальність Впровадження Концепції Бенчмаркінгу На Ринку Освітніх Послуг України
  [Relevance of introducing the concept of benchmarking on the education market of Ukraine for the development of hig," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 6(11), pages 1.1-1.10, June.
• Irina Martyinenko, 2016, "Шляхи Удосконалення Корпоративної Соціальної Відповідальності В Галузі Лісового Господарства України
  [Ways to improve of corporate social responsibility in Ukrainian forestry]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 2(7), pages 2.46-2.56, February.
• Anna Bezpalova, 2016, "Роль Маркетинга В Современном Локальном Консалтинге
  [The role of marketing in the modern local consulting]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 2(7), pages 2.76-2.84, February.
• Serhij Pakulin & Alevtyna Pakulina, 2016, "Управління Сталим Розвитком Сучасного Підприємства
  [Management of sustainable development of modern enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 3(8), pages 2.1-2.17, March.
• Inna Medushevskaya & Ekaterina Tomaeva, 2016, "Бренд Территории Как Фактор Конкурентоспособности Региона (На Примере Пензенской Области)
  [Territory brand as a factor of region competitiveness (on the example of Penza region)]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 3(8), pages 2.47-2.58, March.
• Natalia Velichko, 2016, "Удовлетворенность И Лояльность Потребителей Образовательных Услуг В Условиях Конкурентной Борьбы
  [Satisfaction and loyalty of consumers of educational services in the conditions of competitive figh," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 3(8), pages 2.82-2.88, March.
• Iryna Bubenets, 2016, "Чинники Розвитку Маркетингового Потенціалу Торговельного Підприємства
  [The factors in the development of marketing potential of trading enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 3(8), pages 2.96-2.92.1, March.
• Alla Tkachenko & Marina Ivanova, 2016, "Використання Статистичних Методів Управління Якістю В Логістичному Процесі
  [Using statistical methods of quality management in logistics processes]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 4(9), pages 2.109-2.126, April.
• Mariia Kostiuk, 2016, "Необхідність Використання Соціальних Мереж Як Елемента Інтегрованих Маркетингових Комунікацій Для Просування Вищих Навчальних Закладів
  [The necessity of the use of social networks as an ingredient ," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 4(9), pages 2.146-2.160, April.
• Greiff, Matthias & Egbert, Henrik, 2016, "A Survey of the Empirical Evidence on PWYW Pricing," MPRA Paper, University Library of Munich, Germany, number 68693, Jan.
• Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016, "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper, University Library of Munich, Germany, number 70747, Apr.
• Kharitonenko, Yuliya, 2016, "Автоматизация Заправочных Терминалов Как Фактор Повышения Конкурентоспособности Азс
  [Automation of petrol terminals as a factor in increasing the competitiveness of gas stations]," MPRA Paper, University Library of Munich, Germany, number 71183.
• Deo, Sandhya, 2016, "An Assessment of User Satisfaction in Academic Libraries: a case study of the Fiji National University Library," MPRA Paper, University Library of Munich, Germany, number 72409, Jul, revised 08 Jul 2016.
• Nyanzu, Frederick & Adarkwah, Josephine, 2016, "Effect of Power Supply on the performance of Small and Medium Size Enterprises: A comparative analysis between SMEs in Tema and the Northern part of Ghana," MPRA Paper, University Library of Munich, Germany, number 74196, Oct.
• Garcia, Daniel & Janssen, Maarten, 2016, "Retail Channel Management in Consumer Search Markets," MPRA Paper, University Library of Munich, Germany, number 74394, Oct.
• Bojana Suzić & Miroslav Karlíček & Václav Stříteský, 2016, "Adoption of Social Media for Public Relations by Museums," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 2, pages 5-16, DOI: 10.18267/j.cebr.148.
• Sabina Kabusheva & Ladislav Tyll & Ondřej Machek, 2016, "Millennials and Over-the-Top-Services in the Context of Transformation of Telecommunication Business: Evidence from the Czech Republic," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 4.
• Tomáš Sadílek & Alexandr Asmalovskij, 2016, "Food quality labels perception in the Czech Republic: trial study results," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 4.
• Naundorf, Jessica, 2016, "Kritische Analyse von Employer Awards im Kontext des Employer Branding," Books, Rainer Hampp Verlag, number 9783957101532, edition 1.
• Pau Roldan & Laurent Cavenaile, 2016, "Advertising, Innovation and Economic Growth," 2016 Meeting Papers, Society for Economic Dynamics, number 150.
• Nikola Cuculeski & Nikola Cuculeski, 2016, "Strategic marketing positioning of Ohrid," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 19, issue 60, pages 15-32, June.
• Ayça Kangal Demir & Bilal Yalçın, 2016, "Determining Beverage Preferences of Young Consumers with Laddering Technique," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 139-160.
• Çağatan Taşkın, 2016, "A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 125-136.
• Ebru Güzel & Elif Yolbulan Okan, 2016, "Nostalgia from the Younger Generation Perspective: The Impact of Nostalgia Advertising on Postmodern Individuals," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 137-154.
• Yasemin Öcal Atınç, 2016, "Analysis of Service Recovery Failure: From Minority Perspective," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 4, pages 97-106.
• Melih Başkol, 2016, "The Effects of E-Retail Service Quality on Repurchase Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 4, pages 107-121.
• Ljupka Naumovska & Daliborka Blazeska, 2016, "Public Relation Based Model Of Integrated Marketing Communications," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 7, issue 2, pages 175-186.
• Salvatore Piccolo & Aldo Pignataro, 2016, "Consumer Loss Aversion, Product Experimentation and Implicit Collusion," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 457, Nov.
• Pragyan Rath, 2016, "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3505746, Apr.
• Tugay ARAT, 2016, "The Role of Social Media in Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3506052, Apr.
• Tugay ARAT, 2016, "The Role of Social Media in Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4707478, Mar.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016, "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016, "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 45-50.
• Moon Young Kang & Byungho Park & Sanghak Lee & Jaehwan Kim & Greg Allenby, 2016, "This paper examines the effect of message characteristics on donation behavior using an economic," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 40-57.
• Monika Skorek & Michal Ambroziak, 2016, "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – p," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 13-29.
• Katarzyna Dziewanowska, 2016, "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 45-60.
• Agnieszka Wilczak, 2016, "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 61-73.
• Agnieszka Wilczak, 2016, "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 87-99.
• Tufan Zsoy & Mutlu Y Ksel Avcilar, 2016, "An Investigation Of The Effects Of Consumers Environmental Attitudes On Perceptions Of Green Ads And Attitudes Toward The Brand," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 8, issue 1 (March), pages 7-37.
• Matthias Greiff & Henrik Egbert, 2016, "A Survey of the Empirical Evidence on PWYW Pricing," Bulgarian Economic Papers, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, number bep-2016-02, Jan, revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016, "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 16-031, Jul.
• Stefan Koch & Michael Bierbamer, 2016, "Opening your product: impact of user innovations and their distribution platform on video game success," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 4, pages 357-368, November, DOI: 10.1007/s12525-016-0230-5.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016, "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 6, issue 2, pages 237-251, August, DOI: 10.1007/s40821-015-0040-2.
• Labros Sdrolias & Nikolaos Kakkos & Dagmar Škodová-Parmová & Ladislav Rolinek & Eva Cudlínová & George Aspridis & Zuzana Dvořáková-Líšková & Vasiliki Kazantzi, 2016, "Cultural Product and Cultural Communication as a Dynamic Bipolar Interaction and Creative Contribution to the Structural Recompiled of the Local Cultural Units," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_3.
• Amra Kraljic & Almir Pestek, 2016, "An Application Of Utaut2 Model In Exploring The Impact Of Quality Of Technology On Mobile Internet," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 14, issue 2, pages 66-76, November.
• Yordan Ivanov, 2016, "Price Aspects Of “Craft” Beer’s Competitiveness In Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 78-92.
• Darina Pavlova Pavlova, 2016, "Customer Equity Management Of Industrial Organizations In Bulgaria," Business & Management Compass, University of Economics Varna, issue 3, pages 377-382.
• Balodis Māris & Skribans Valērijs & Ivanova Poļina, 2016, "Development of a System Dynamics Model for Evaluation of the Impact of Integration of Renewable Energy Sources on the Operational Efficiency of Energy Supply Facilities: Theoretical Background," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 28, issue 1, pages 4-12, December, DOI: 10.1515/eb-2016-0001.
• Ganiyu Rahim A., 2016, "Perceptions of Service Quality: An Empirical Assessment of Modified SERVQUAL Model among Domestic Airline Carriers in Nigeria," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 4, issue 1, pages 5-31, DOI: 10.1515/auseb-2016-0001.
• Matthias Firgo & Oliver Fritz, 2016, "Does Having the Right Visitor Mix Do the Job? Applying an Econometric Shift-share Model to Regional Tourism Developments," WIFO Working Papers, WIFO, number 517, May.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016, "A Rising E‐Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, John Wiley & Sons, volume 2016, issue 1, DOI: 10.1155/2016/2898021.
• Scot R Wheeler, 2016, "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607, ISBN: ARRAY(0x5eadb108), September.
• Luiz Moutinho, 2016, "Worldwide Casebook in Marketing Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9640, ISBN: ARRAY(0x5f736a20), September.
• Scot R Wheeler, 2016, "The Foundations of Personalization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Strategy, Technology, Science & Art," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Applied Digital Analytics Playbook (ADAP) Part One," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Changing World of Owned Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Earned Media: Organic Social & SEO," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Paid Media Analytics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Architecting Experience A Marketing Science and Digital Analytics Handbook".