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Service innovation, perceived values, and post-purchase behavior

Author

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  • Tao-Hung LIN

    (Zhongnan University of Economics and Law, Taiwan, R.O.C.)

Abstract

In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered.

Suggested Citation

  • Tao-Hung LIN, 2017. "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, EconSciences Journals, vol. 4(3), pages 301-307, September.
    • Handle: RePEc:cvv:journ2:v:4:y:2017:i:3:p:301-307
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    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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