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Influence Factors For Store Format Choice In The Apparel And Footwear Market

Author

Listed:
  • Ioana Nicoleta Abrudan

    (Babe?-Bolyai University)

Abstract

The choice of retail formats has been a highly debated topic in international academic literature for a long time. In Romania, this topic has been hardly approached. This study investigates the buying habits of apparel and footwear, as well as the factors related to the purchase decision from a particular store format. Factors considered are both socio-demographic (education, occupation, net income per family member, size of discretionary income, household (family) size, number of cars owned and shopping motivation. A quantitative research has been conducted using a sample of 642 urban buyers, in the second largest city in Romania. The results indicate that factors showing correlation with the frequency of purchases vary by the retail format.

Suggested Citation

  • Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
  • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:79-90
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    File URL: http://www.mnmk.ro/documents/2016_01/5-13-1-16.pdf
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    References listed on IDEAS

    as
    1. Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego, 2007. "Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience," Marketing Letters, Springer, vol. 18(1), pages 45-59, June.
    2. Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015. "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 536-536, May.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    retail format; choice; apparel and footwear; shopping motivations; demographic variables;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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