IDEAS home Printed from
   My bibliography  Save this article

Influence Factors For Store Format Choice In The Apparel And Footwear Market


  • Ioana Nicoleta Abrudan

    (Babe?-Bolyai University)


The choice of retail formats has been a highly debated topic in international academic literature for a long time. In Romania, this topic has been hardly approached. This study investigates the buying habits of apparel and footwear, as well as the factors related to the purchase decision from a particular store format. Factors considered are both socio-demographic (education, occupation, net income per family member, size of discretionary income, household (family) size, number of cars owned and shopping motivation. A quantitative research has been conducted using a sample of 642 urban buyers, in the second largest city in Romania. The results indicate that factors showing correlation with the frequency of purchases vary by the retail format.

Suggested Citation

  • Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
  • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:79-90

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego, 2007. "Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience," Marketing Letters, Springer, vol. 18(1), pages 45-59, June.
    2. Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015. "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 536-536, May.
    Full references (including those not matched with items on IDEAS)

    More about this item


    retail format; choice; apparel and footwear; shopping motivations; demographic variables;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:79-90. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.