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From “foodies†to “cherry-pickers†: A clustered-based segmentation of specialty food retail customers

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  • Calvo-Porral, Cristina
  • Lévy-Mangin, Jean-Pierre

Abstract

With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments?†. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals†, “foodies†, “cherry pickers†and “indulgencers†; being the “foodies†the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.

Suggested Citation

  • Calvo-Porral, Cristina & Lévy-Mangin, Jean-Pierre, 2018. "From “foodies†to “cherry-pickers†: A clustered-based segmentation of specialty food retail customers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 278-284.
    • Handle: RePEc:eee:joreco:v:43:y:2018:i:c:p:278-284
    DOI: 10.1016/j.jretconser.2018.04.010
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    References listed on IDEAS

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