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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

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  • Seock, Yoo-Kyoung

Abstract

This study examined the influence of Hispanic consumers’ perceived importance of apparel retail store environmental cues and demographic characteristics (i.e., age and the number of years lived in the US) on their apparel store patronage behavior across various retail store formats. Three apparel retail store environmental cue dimensions were identified. Of the three dimensions, Customer Service appeared as a significant determinant in Hispanic consumers’ decision to shop at department stores, specialty stores, and mass merchant stores. Convenience was significantly, but negatively, related to the use of specialty stores. Physical Atmosphere appeared as significant determinants of Hispanic consumers’ use of Internet websites. The respondents’ shopping frequency at department stores, Internet websites, and catalogues was significantly different based on the respondents’ age and number of years lived in the US This study offers insights for apparel retailers in building effective retail store environments to attract Hispanic consumers.

Suggested Citation

  • Seock, Yoo-Kyoung, 2009. "Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 329-339.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:5:p:329-339
    DOI: 10.1016/j.jretconser.2009.03.001
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    References listed on IDEAS

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    Cited by:

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    4. Abhijit Patwardhan & Megan Keith & Scott Vitell, 2012. "Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States," Journal of Business Ethics, Springer, vol. 110(1), pages 61-70, September.
    5. Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
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    8. Shephard, Arlesa J. & Kinley, Tammy R. & Josiam, Bharath M., 2014. "Fashion leadership, shopping enjoyment, and gender: Hispanic versus, Caucasian consumers׳ shopping preferences," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 277-283.
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