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Characteristics of Mexican American Consumers

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  • Saegert, Joel
  • Hoover, Robert J
  • Hilger, Marye Tharp

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Suggested Citation

  • Saegert, Joel & Hoover, Robert J & Hilger, Marye Tharp, 1985. "Characteristics of Mexican American Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 104-109, June.
    • Handle: RePEc:oup:jconrs:v:12:y:1985:i:1:p:104-09
    DOI: 10.1086/209040
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    Citations

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    Cited by:

    1. Silhouette-Dercourt, Virginie & de Lassus, Christel & Darpy, Denis, 2014. "How second-generation consumers choose where to shop: A cross-cultural semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1059-1067.
    2. Lynn Eunjung Kwak & Jane Z. Sojka, 2012. "Salesperson preference among Hispanic and Asian immigrants," American Journal of Business, Emerald Group Publishing, vol. 26(2), pages 118-128.
    3. Alvarez, Cecilia M.O. & Dickson, Peter R. & Hunter, Gary K., 2014. "The four faces of the Hispanic consumer: An acculturation-based segmentation," Journal of Business Research, Elsevier, vol. 67(2), pages 108-115.
    4. Azab, Carol & Clark, Terry, 2017. "Speak my language or look like me? – Language and ethnicity in bilingual customer service recovery," Journal of Business Research, Elsevier, vol. 72(C), pages 57-68.
    5. Hwang, Jiyoung & Chung, Jae-Eun, 2019. "What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 293-306.
    6. Seock, Yoo-Kyoung, 2009. "Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 329-339.
    7. Hino, Hayiel, 2010. "Antecedents of supermarket formats’ adoption and usage: A study in the context of non-western customers," Journal of Retailing and Consumer Services, Elsevier, vol. 17(1), pages 61-72.
    8. Jones, Robert Paul & Camp, Kerri M. & Runyan, Rodney C., 2018. "Exploring the impact of shopper ethnicity through the path-to-purchase framework," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 152-162.
    9. Harash J. Sachdev & Micah Murphy & Camila Belassi, 2016. "Uruguayan buyer behaviour: conspicuous versus inconspicuous consumption," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 8(1), pages 67-93.
    10. Ibarra-Cantu, Cecilia & Cheetham, Dr Fiona, 2021. "Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food," Journal of Business Research, Elsevier, vol. 134(C), pages 70-77.

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