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Culture and marketing strategy in discount retailing

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  • Merrilees, Bill
  • McKenzie, Brent
  • Miller, Dale

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  • Merrilees, Bill & McKenzie, Brent & Miller, Dale, 2007. "Culture and marketing strategy in discount retailing," Journal of Business Research, Elsevier, vol. 60(3), pages 215-221, March.
  • Handle: RePEc:eee:jbrese:v:60:y:2007:i:3:p:215-221
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    References listed on IDEAS

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    1. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
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    Cited by:

    1. Calvo-Porral, Cristina & Lévy-Mangin, Jean-Pierre, 2018. "From “foodies†to “cherry-pickers†: A clustered-based segmentation of specialty food retail customers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 278-284.
    2. Swoboda, Bernhard & Weindel, Julia & Hälsig, Frank, 2016. "Predictors and effects of retail brand equity – A cross-sectoral analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 265-276.
    3. Morimura, Fumikazu & Sakagawa, Yuji, 2018. "Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 81-91.

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