A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
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DOI: 10.1287/mksc.1080.0439
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- Salim Moussa, 2021. "Measuring brand personality using emoji: findings from Mokken scaling," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 116-132, March.
- John Patrick Lalor & Pedro Rodriguez, 2023. "py-irt : A Scalable Item Response Theory Library for Python," INFORMS Journal on Computing, INFORMS, vol. 35(1), pages 5-13, January.
- Ingenbleek, Paul T.M. & Tessema, Workneh Kassa & van Trijp, Hans C.M., 2013. "Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 83-97.
- Ling Peng & Geng Cui & Yuho Chung & Chunyu Li, 2019. "A multi-facet item response theory approach to improve customer satisfaction using online product ratings," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 960-976, September.
- Salim Moussa, 2016. "A two-step item response theory procedure for a better measurement of marketing constructs," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(1), pages 28-50, March.
- Muirne C. S. Paap & Qiwei He & Bernard P. Veldkamp, 2015. "Selecting Testlet Features With Predictive Value for the Testlet Effect," SAGE Open, , vol. 5(2), pages 21582440155, April.
- Wang, Luming & Finn, Adam, 2014. "A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model," Australasian marketing journal, Elsevier, vol. 22(2), pages 93-102.
- Csilla Horváth & Feray Adigüzel & Hester van Herk, 2013. "Cultural Aspects Of Compulsive Buying In Emerging And Developed Economies: A Cross Cultural Study In Compulsive Buying," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(2).
- Mariagiulia Matteucci & Bernard Veldkamp, 2013. "On the use of MCMC computerized adaptive testing with empirical prior information to improve efficiency," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 22(2), pages 243-267, June.
- Khan, M. Sajid & Naumann, Earl & Haverila, Matti J., 2014. "The problem with standardizing international market research: A case study from B2B services," Australasian marketing journal, Elsevier, vol. 22(2), pages 84-92.
- Bernard Veldkamp, 2013. "Application of robust optimization to automated test assembly," Annals of Operations Research, Springer, vol. 206(1), pages 595-610, July.
- Kupfer, Ann-Kristin & Marchand, André & Hennig-Thurau, Thorsten, 2024. "Explaining physical retail store closures in digital times," Journal of Retailing, Elsevier, vol. 100(4), pages 512-531.
- van Ewijk, Bernadette J. & Gijsbrechts, Els & Steenkamp, Jan-Benedict E.M., 2022. "What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 288-312.
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Keywords
measurement; marketing research; marketing surveys; international marketing; scale construction; measurement invariance;All these keywords.
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