IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

  • Stefan Stremersch

    ()

    (Department of Marketing, School of Economics, Erasmus University Rotterdam, Burgmeester Oudlaan 50, 3065 PA Rotterdam, The Netherlands, and Goizueta Business School, Emory University, Atlanta, Georgia 30322-2710)

  • Peter C. Verhoef

    ()

    (Faculty of Economics, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands)

Marketing scholars have reflected upon the marketing discipline's internal evolution before. However, no prior study has assessed the globalization of authorship in our discipline, let alone assessed its consequences for the field. This paper addresses the following two questions: (1) Is there evidence of increasing globalization of authorship in the marketing discipline? (2) If so, does it help or hinder the field? Our work shows empirically how the globalization of our discipline evolved, how U.S. dominance is fading, and which countries experienced a rise in productivity of their affiliate and native scholars. Globalization hinders the field, because it has a negative effect on the impact of several major journals (most importantly, the and the ). Globalization helps the field, because it has a positive effect on the diversity of our discipline. Important implications of our research are: (1) Journals and sponsoring organizations should strive for more international meetings. (2) Editors, reviewers, and authors should pay more attention to the global relevance of the research they publish, review, and submit. (3) Individual researchers should aim to be part of the global community of marketing scientists through, for instance, international research visits.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://dx.doi.org/10.1287/mksc.1050.0152
Download Restriction: no

Article provided by INFORMS in its journal Marketing Science.

Volume (Year): 24 (2005)
Issue (Month): 4 (February)
Pages: 585-594

as
in new window

Handle: RePEc:inm:ormksc:v:24:y:2005:i:4:p:585-594
Contact details of provider: Postal: 7240 Parkway Drive, Suite 300, Hanover, MD 21076 USA
Phone: +1-443-757-3500
Fax: 443-757-3515
Web page: http://www.informs.org/
Email:


More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:24:y:2005:i:4:p:585-594. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.