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Is extreme response style domain specific? Findings from two studies in four countries

Author

Listed:
  • Elke Cabooter

    (IÉSEG School of Management)

  • Bert Weijters

    (Ghent University)

  • Alain Beuckelaer

    (Radboud University
    Renmin University of China)

  • Eldad Davidov

    (University of Zürich
    University of Cologne)

Abstract

Extreme response style (ERS) may bias responses and hamper the validity of conclusions in substantive research. ERS can be controlled for by using an additional (random) sample of response style indicators (i.e., a separate, random sample of survey items). There are two options to draw response style indicators to control for ERS: from only one versus from multiple domains. In two studies (four samples in total), this paper examines the domain dependency of ERS across three domains: consumer behavior, interpersonal relationships and politics. We find in the four samples repeated evidence suggesting that ERS has a domain specific component. This finding calls into question the (often encountered) assumption that it does not matter from which domains ERS measures are drawn.

Suggested Citation

  • Elke Cabooter & Bert Weijters & Alain Beuckelaer & Eldad Davidov, 2017. "Is extreme response style domain specific? Findings from two studies in four countries," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(6), pages 2605-2622, November.
    • Handle: RePEc:spr:qualqt:v:51:y:2017:i:6:d:10.1007_s11135-016-0411-5
    DOI: 10.1007/s11135-016-0411-5
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    References listed on IDEAS

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    1. Alain De Beuckelaer & Bert Weijters & Anouk Rutten, 2010. "Using ad hoc measures for response styles: a cautionary note," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(4), pages 761-775, June.
    2. Weijters, Bert & Cabooter, Elke & Schillewaert, Niels, 2010. "The effect of rating scale format on response styles: The number of response categories and response category labels," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 236-247.
    3. Diamantopoulos, A. & Reynolds, N.L. & Simintiras, A.C., 2006. "The impact of response styles on the stability of cross-national comparisons," Journal of Business Research, Elsevier, vol. 59(8), pages 925-935, August.
    4. Weathers, Danny & Sharma, Subhash & Niedrich, Ronald W., 2005. "The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy," Journal of Business Research, Elsevier, vol. 58(11), pages 1516-1524, November.
    5. Bert Weijters & Maggie Geuens & Hans Baumgartner, 2013. "The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 368-381.
    6. Natalia Kieruj & Guy Moors, 2013. "Response style behavior: question format dependent or personal style?," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 193-211, January.
    7. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
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