IDEAS home Printed from https://ideas.repec.org/a/scm/ecofrm/v5y2016isp11.html
   My bibliography  Save this article

Gender And Shopping Behavior Outcomes In The Context Of Shopping Centers

Author

Listed:
  • Ioana Nicoleta ABRUDAN Author- Workplace-Name: BabeÈ™-Bolyai University, 400091, Romania

Abstract

Understanding consumer behavior can be divided into three parts: before visiting the stores or shopping centers, during the visit, and after. From the point of view of the final result intended by retailers, satisfying customers in terms of profitability, all three components are equally important. A relevant segmentation criterion for most products and stores is gender. Previous research suggests that gender influences shopping motivations, the way people shop and shopping behavior outcomes. The purpose of this article is to investigate if there are, indeed, differences between shopping behavior outputs of women and men (affective loyalty (satisfaction) and conative loyalty), as found by certain researchers, and also in terms of the factors that influence the formation of conative loyalty. The results confirm that there are few significant differences in the satisfaction level, although for women all values are slightly higher, and none in the repurchase and recommendation intentions between the two genders. Conative loyalty formation (defined as intent to repurchase and recommend) takes place differently between the two genders.

Suggested Citation

  • Ioana Nicoleta ABRUDAN Author- Workplace-Name: BabeÈ™-Bolyai University, 400091, Romania, 2016. "Gender And Shopping Behavior Outcomes In The Context Of Shopping Centers," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(Special I), pages 1-11, august.
  • Handle: RePEc:scm:ecofrm:v:5:y:2016:i:s:p:11
    as

    Download full text from publisher

    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/405/293
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Johnson, Julie T. & Barksdale, Hiram Jr. & Boles, James S., 2003. "Factors associated with customer willingness to refer leads to salespeople," Journal of Business Research, Elsevier, vol. 56(4), pages 257-263, April.
    2. Westbrook, Robert A, 1980. "Intrapersonal Affective Influences on Consumer Satisfaction with Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(1), pages 49-54, June.
    3. Stephen J. Newell & Bob T. Wu & Philip A. Titus & Susan M. Petroshius, 2011. "The role of shopping sophistication in creating satisfying purchase outcomes," American Journal of Business, Emerald Group Publishing Limited, vol. 26(2), pages 129-144, October.
    4. Costinel DOBRE & Anca-Maria MILOVAN-CIUTA, 2015. "Personality Influences On Online Stores Customers Behavior," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-9, January.
    5. Babin, Barry J. & Darden, William R., 1996. "Good and bad shopping vibes: Spending and patronage satisfaction," Journal of Business Research, Elsevier, vol. 35(3), pages 201-206, March.
    6. Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015. "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 536-536, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Babin, Barry J. & Griffin, Mitch, 1998. "The nature of satisfaction: An updated examination and analysis," Journal of Business Research, Elsevier, vol. 41(2), pages 127-136, February.
    2. Berta Tubillejas-Andrés & Amparo Cervera-Taulet & Haydee Calderón García, 2019. "Feeling emotions in the public performing arts sector: does gender affect?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(1), pages 1-22, March.
    3. Garaus, Marion & Wagner, Udo, 2016. "Retail shopper confusion: Conceptualization, scale development, and consequences," Journal of Business Research, Elsevier, vol. 69(9), pages 3459-3467.
    4. Ming, Yaxin & Deng, Huixin & Wu, Xiaoyue, 2022. "The negative effect of air pollution on people's pro-environmental behavior," Journal of Business Research, Elsevier, vol. 142(C), pages 72-87.
    5. Claudia ICONARU, 2012. "Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 9, pages 75-92, June.
    6. repec:dgr:rugsom:04f04 is not listed on IDEAS
    7. Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
    8. Bertrand, Jean-Louis & Brusset, Xavier & Fortin, Maxime, 2015. "Assessing and hedging the cost of unseasonal weather: Case of the apparel sector," European Journal of Operational Research, Elsevier, vol. 244(1), pages 261-276.
    9. Garaus, Marion & Wagner, Udo & Manzinger, Sandra, 2017. "Happy grocery shopper: The creation of positive emotions through affective digital signage content," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 295-305.
    10. Carol L. Esmark & Stephanie M. Noble, 2018. "Retail space invaders: when employees’ invasion of customer space increases purchase intentions," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 477-496, May.
    11. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
    12. Acquila-Natale, Emiliano & Iglesias-Pradas, Santiago, 2021. "A matter of value? Predicting channel preference and multichannel behaviors in retail," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    13. Mohammed Almotairi, 2021. "Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh," International Review of Management and Marketing, Econjournals, vol. 11(2), pages 39-46.
    14. Chebat, Jean-Charles & Morrin, Maureen, 2007. "Colors and cultures: Exploring the effects of mall decor on consumer perceptions," Journal of Business Research, Elsevier, vol. 60(3), pages 189-196, March.
    15. Vera Martínez Jorge, 2013. "Atributos de calidad del servicio de la telefonía móvil para clientes mexicanos y su impacto en la satisfacción y en la lealtad hacia la marca," Contaduría y Administración, Accounting and Management, vol. 58(3), pages 39-63, julio-sep.
    16. Yeung, Alice H.W. & Lo, Victor H.Y. & Yeung, Andy C.L. & Cheng, T.C. Edwin, 2008. "Specific customer knowledge and operational performance in apparel manufacturing," International Journal of Production Economics, Elsevier, vol. 114(2), pages 520-533, August.
    17. Park, Kyuseon & Park, Jin-Woo, 2018. "The effects of the servicescape of airport transfer amenities on the behavioral intentions of transfer passengers: A case study on Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 68-76.
    18. Zeelenberg, M. & Pieters, R., 1999. "On service delivery that might have been : Behavioral responses to disappointment and regret," Other publications TiSEM 6596c484-f332-4f60-a96a-3, Tilburg University, School of Economics and Management.
    19. Agyeiwaah, Elizabeth & Adongo, Raymond & Dimache, Alexandru & Wondirad, Amare, 2016. "Make a customer, not a sale: Tourist satisfaction in Hong Kong," Tourism Management, Elsevier, vol. 57(C), pages 68-79.
    20. Harris, Patricia & Dall’Olmo Riley, Francesca & Hand, Chris, 2021. "Multichannel shopping: The effect of decision making style on shopper journey configuration and satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    21. Abdullah Mohammad Al-Hersh & Abdelmo'ti Suleiman Aburoub & Abdalelah S. Saaty, 2014. "The Impact of Customer Relationship Marketing on Customer Satisfaction of the Arab Bank Services," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(5), pages 67-100, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:ecofrm:v:5:y:2016:i:s:p:11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.