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A Reliability Test Used For The Development Of A Loyalty Scale

Author

Listed:
  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi, Romania, CMTM – Economics and Marketing Department)

  • Claudia Ioana CIOBANU

    ("Gheorghe Asachi" Technical University of Iasi, Romania, CMTM – Economics and Marketing Department)

  • Magdalena DANILET

    (”Alexandru Ioan Cuza” University of Iași, Faculty of Economics and Business Administration)

Abstract

The development of a loyalty model involves the construction of a proper research instrument. For the loyalty model of the clients for financial services, the pre-testing of the research questionnaire represents a significant stage. This article presents the methodology used in this stage for testing the reliability of a loyalty scale. Firstly, this implies choosing the appropriate scales for each variable included in the suggested research model. Secondly, the internal consistency for each of these scales is measured as an indicator of their reliability. The reliability analysis described represents an essential stage in building a measurement instrument for a loyalty model.

Suggested Citation

  • Florin-Alexandru LUCA & Claudia Ioana CIOBANU & Magdalena DANILET, 2017. "A Reliability Test Used For The Development Of A Loyalty Scale," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 33-38, June.
    • Handle: RePEc:cmj:networ:y:2017:i:9:p:33-38
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    References listed on IDEAS

    as
    1. R. Chumpitaz & N. Paparoidamis, 2007. "Service quality, relationship satisfaction, trust, commitment, and business-to-business loyalty," Post-Print hal-00199063, HAL.
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    More about this item

    Keywords

    Loyalty; Measurement scale; Reliability;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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