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Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization

Author

Listed:
  • Strelinger Jan

    (University of Economics in Bratislava, Slovakia, Faculty of Applied Languages)

  • Kita Pavol

    (University of Economics in Bratislava, Slovakia, Faculty of Trade)

  • Kita Jaroslav

    (University of Economics in Bratislava, Slovakia, Faculty of Trade)

  • Mazalanova Veronika Kitova

    (Comenius University in Bratislava, Slovakia, Faculty of Philosophy)

  • Dano Ferdinand

    (University of Economics in Bratislava, Slovakia, Faculty of Trade)

Abstract

Objective: Characterize pedagogical innovation in the context of internationalization of French-language education on the example of international study programme in French language - Sales management at the Faculty of Trade of the University of Economics in Bratislava and testing of its attractiveness from the perspective of the relationship between students and educational institution.

Suggested Citation

  • Strelinger Jan & Kita Pavol & Kita Jaroslav & Mazalanova Veronika Kitova & Dano Ferdinand, 2018. "Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization," Journal of Intercultural Management, Sciendo, vol. 10(2), pages 71-97, June.
    • Handle: RePEc:vrs:joinma:v:10:y:2018:i:2:p:71-97:n:4
    DOI: 10.2478/joim-2018-0010
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    More about this item

    Keywords

    internationalization; pedagogical innovation; francophone study; European educational space; European term;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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