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Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias

Author

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  • Blanca García Henche

Abstract

Los mercados de abastos de muchas ciudades españolas llevan tiempo transformando su identidad y convirtiéndose en espacios de oferta de ocio experiencial. Este artículo forma parte de una investigación más amplia, cuyo objetivo final es el análisis de la evolución de los mercados de abastos desde un canal de distribución tradicional a sights imprescindibles en las ciudades como recurso del turismo experiencial. El objeto de este artículo es reflexionar sobre los cambios en las tendencias turísticas en busca de experiencias cercanas al entorno local, realizando un análisis del turismo gastronómico como producto de turismo experiencial y del florecimiento de los mercados de abastos como recursos turísticos destinados al turista experiencial. El caso de la ciudad de Madrid sirve para ilustrar esta realidad, donde los mercados de abastos se convierten en un recurso turístico, es decir, un espacio que reivindica la gastronomía local como recurso turístico.

Suggested Citation

  • Blanca García Henche, 2017. "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers 1701, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2017.
    • Handle: RePEc:ovr:docfra:1701
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    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/iyfl2_DOCFRADIS_2017_1701.pdf
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    Cited by:

    1. Ana Mᵃ Castillo-Canalejo & Sandra Mᵃ Sánchez-Cañizares & Luna Santos-Roldán & Guzmán Antonio Muñoz-Fernández, 2020. "Food Markets: A Motivation-Based Segmentation of Tourists," IJERPH, MDPI, vol. 17(7), pages 1-13, March.

    More about this item

    Keywords

    Mercados de abastos; Marketing experiencial; Turismo experiencial; Turismo cultural; Madrid;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R0 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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