IDEAS home Printed from https://ideas.repec.org/a/url/izvest/v19y2018i5p5-15.html

Sustainable Development and Social-Ethical Marketing

Author

Listed:
  • Alla G. Dementieva

    (Moscow State Institute of International Relations (University) under the Ministry of Foreign Affairs of the Russian Federation)

  • Maria I. Sokolova

    (Moscow State Institute of International Relations (University) under the Ministry of Foreign Affairs of the Russian Federation)

Abstract

The research aims to examine the relationship between social-ethical marketing and sustainable development of large business in current conditions. Methodological basis of the research includes the theory of social-ethical marketing, concepts of sustainable development and corporate social responsi? bility. The authors characterize key international documents in this field. They prove that social-ethical marketing is becoming an important tool of corporate social responsibility of large business that ensures its contribution to sustainable development. The research shows that for sustainable development of business it is necessary to adopt programmes that accumulate plans of each of a company’s subdivi? sions concerning the achievement of target indicators in economic, social and environmental spheres, supporting the stability of company operation, as well as constant monitoring of their fulfillment. The authors pay particular attention to the analysis of non-financial reporting, which characterises sustain? ability and security of business, its readiness to cooperate with stakeholders and is an inherent part of social-ethical marketing. Practical results of the research proceed from the analysis of the data on par? ticipation of large Russian business in implementation of the concept of sustainable development and introduction of the main principles of social marketing in company activities.

Suggested Citation

  • Alla G. Dementieva & Maria I. Sokolova, 2018. "Sustainable Development and Social-Ethical Marketing," Journal of New Economy, Ural State University of Economics, vol. 19(5), pages 5-15, October.
    • Handle: RePEc:url:izvest:v:19:y:2018:i:5:p:5-15
    DOI: 10.29141/2073-1019-2018-19-5-1
    as

    Download full text from publisher

    File URL: http://izvestia.usue.ru/images/download/79/1.pdf
    Download Restriction: no
    File URL: http://izvestia.usue.ru/en/-2018/760
    Download Restriction: no
    File URL: https://libkey.io/10.29141/2073-1019-2018-19-5-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. José V. Frias‐Aceituno & Lazaro Rodriguez‐Ariza & I.M Garcia‐Sanchez, 2013. "The Role of the Board in the Dissemination of Integrated Corporate Social Reporting," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(4), pages 219-233, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. V.A. Bondarenko & N.V. Przhedetzkaya & E.V. Pisareva & K.A. Larionova & K.V. Borzenko & Yu.A. Shevyakov, 2020. "Сustomer-Oriented Business Companies in Russia: Compliance with Reality," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 590-597.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nurlan Orazalin & Mady Baydauletov, 2020. "Corporate social responsibility strategy and corporate environmental and social performance: The moderating role of board gender diversity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1664-1676, July.
    2. Nuria Padilla‐Garrido & Francisco Aguado‐Correa & Inmaculada Rabadán‐Martín & José María López‐Jiménez & Juan José de la Vega‐Jiménez & Ignacio Peletier‐Ribera, 2024. "Materiality analysis in sustainability reporting: Insights from large Spanish companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(6), pages 5391-5412, November.
    3. Mehdi Bouras & Mohamed Imen Gallali, 2017. "Earnings Management, Equity-based Compensation, Economic Conjuncture and Governance Mechanisms: A Comparative Study between France and the United States," International Journal of Economics and Financial Issues, Econjournals, vol. 7(2), pages 585-600.
    4. Nicolo, Giuseppe & Zampone, Giovanni & Sannino, Giuseppe & Tiron-Tudor, Adriana, 2023. "Worldwide evidence of corporate governance influence on ESG disclosure in the utilities sector," Utilities Policy, Elsevier, vol. 82(C).
    5. Isabel‐María García‐Sánchez & Cristina‐Andrea Araújo‐Bernardo, 2020. "What colour is the corporate social responsibility report? Structural visual rhetoric, impression management strategies, and stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 1117-1142, March.
    6. Riccardo Torelli & Federica Balluchi & Katia Furlotti, 2020. "The materiality assessment and stakeholder engagement: A content analysis of sustainability reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 470-484, March.
    7. Jannik Gerwanski & Othar Kordsachia & Patrick Velte, 2019. "Determinants of materiality disclosure quality in integrated reporting: Empirical evidence from an international setting," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 750-770, July.
    8. Francesco Badia & Grazia Dicuonzo & Saverio Petruzzelli & Vittorio Dell’Atti, 2019. "Integrated reporting in action: mobilizing intellectual capital to improve management and governance practices," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 23(2), pages 299-320, June.
    9. Laura Girella & Paola Rossi & Stefano Zambon, 2019. "Exploring the firm and country determinants of the voluntary adoption of integrated reporting," Business Strategy and the Environment, Wiley Blackwell, vol. 28(7), pages 1323-1340, November.
    10. Raquel Garde Sánchez & Jesús Mauricio Flórez-Parra & María Victoria López-Pérez & Antonio Manuel López-Hernández, 2020. "Corporate Governance and Disclosure of Information on Corporate Social Responsibility: An Analysis of the Top 200 Universities in the Shanghai Ranking," Sustainability, MDPI, vol. 12(4), pages 1-22, February.
    11. Muttanachai Suttipun & Pongsutti Phuensane & Ploypailin Kijkasiwat, 2026. "Co-opted board and carbon emissions in Thailand," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 23(1), pages 212-223, March.
    12. Isabel-María García-Sánchez & Luis Rodríguez-Domínguez & José-Valeriano Frías-Aceituno, 2015. "Board of Directors and Ethics Codes in Different Corporate Governance Systems," Journal of Business Ethics, Springer, vol. 131(3), pages 681-698, October.
    13. Mitzi Cubilla‐Montilla & Ana‐Belén Nieto‐Librero & Ma Purificación Galindo‐Villardón & Ma Purificación Vicente Galindo & Isabel‐María Garcia‐Sanchez, 2019. "Are cultural values sufficient to improve stakeholder engagement human and labour rights issues?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 938-955, July.
    14. Getchell, Kristen M. & Beitelspacher, Lauren Skinner, 2020. "Better marketing for female marketers: Gendered language in the Forbes CMO list," Business Horizons, Elsevier, vol. 63(5), pages 607-617.
    15. Rupjyoti Saha & K. C. Kabra, 2020. "Corporate Governance and Voluntary Disclosure: A Synthesis of Empirical Studies," Business Perspectives and Research, , vol. 8(2), pages 117-138, July.
    16. Raimo, Nicola & Zito, Marianna & Caragnano, Alessandra, 2019. "Does national culture affect integrated reporting quality? A focus on GLOBE dimensions," EconStor Conference Papers 199012, ZBW - Leibniz Information Centre for Economics.
    17. Filippo Vitolla & Nicola Raimo & Michele Rubino & Antonello Garzoni, 2019. "How pressure from stakeholders affects integrated reporting quality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1591-1606, November.
    18. María Consuelo Pucheta‐Martínez & Inmaculada Bel‐Oms & Isabel Gallego‐Álvarez, 2023. "Corporate social responsibility reporting and capital structure: Does board gender diversity mind in such association?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1588-1600, July.
    19. Luis Améstica Rivas & Andrea King Domínguez & Carlos Cruzat Valenzuela & Constanza Stuardo Solar, 2021. "Consejo de administración y desempeno financiero. Un estudio bibliométrico," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 180-203.
    20. Christy Glass & Alison Cook & Alicia R. Ingersoll, 2016. "Do Women Leaders Promote Sustainability? Analyzing the Effect of Corporate Governance Composition on Environmental Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 25(7), pages 495-511, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:url:izvest:v:19:y:2018:i:5:p:5-15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Victor Blaginin (email available below). General contact details of provider: https://edirc.repec.org/data/usueeru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.