IDEAS home Printed from https://ideas.repec.org/a/eee/jouret/v93y2017i2p187-200.html
   My bibliography  Save this article

When and How Multitasking Impacts Consumer Shopping Decisions

Author

Listed:
  • Selin Atalay, A.
  • Onur Bodur, H.
  • Bressoud, Etienne

Abstract

This project provides insights into how multitasking impacts consumer decision-making. The effect of multitasking on shopping task performance is investigated across three studies. Authors propose that the effect of multitasking on consumers’ shopping task performance (e.g., to purchase low calorie snacks for a get together) is moderated by whether the consumer is in a how (implementation) or why (deliberation) mindset. To the benefit of consumers, results from two lab studies and a field experiment in a retail context suggest that shoppers in how-mindsets can multitask without any negative impact on shopping task performance. However, consumers in a why (deliberation) mindset are negatively affected by multitasking and this effect is mediated by task-induced stress. Results demonstrate that intervention to reduce the stress level eliminates the negative impact of multitasking on consumers in why-mindsets. Taken together, the results suggest that interventions to channel consumers to an implementation mindset or strategies to alleviate the stress levels can help consumers avoid negative impact of multitasking on shopping decisions.

Suggested Citation

  • Selin Atalay, A. & Onur Bodur, H. & Bressoud, Etienne, 2017. "When and How Multitasking Impacts Consumer Shopping Decisions," Journal of Retailing, Elsevier, vol. 93(2), pages 187-200.
    • Handle: RePEc:eee:jouret:v:93:y:2017:i:2:p:187-200
    DOI: 10.1016/j.jretai.2016.09.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0022435916300380
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretai.2016.09.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Joan Meyers-Levy & Rui (Juliet) Zhu, 2007. "The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(2), pages 174-186, June.
    2. Wendy Liu, 2008. "Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 640-652, August.
    3. Davy Lerouge, 2009. "Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 367-379.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Huddleston, Patricia & Coveyou, Mary Tuski & Behe, Bridget K., 2023. "Visual cues during shoppers’ journeys: An exploratory paper," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    2. Kim, Seeun & Baek, Tae Hyun & Yoon, Sukki, 2020. "The effect of 360-degree rotatable product images on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Vakulenko, Yulia & Arsenovic, Jasenko & Hellström, Daniel & Shams, Poja, 2022. "Does delivery service differentiation matter? Comparing rural to urban e-consumer satisfaction and retention," Journal of Business Research, Elsevier, vol. 142(C), pages 476-484.
    4. Ladeira, Wagner Junior & Dalmoro, Marlon & de Oliveira Santini, Fernando & Ruffatto, Juliane & Zanoni, Roberto, 2021. "More bodily motor action, less visual attention: How supermarket stimuli and consumer-related factors influence gaze behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barney Tan & Cheng Yi & Hock C. Chan, 2015. "Research Note—Deliberation Without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions," Information Systems Research, INFORMS, vol. 26(2), pages 437-455, June.
    2. Wang, Lili & You, Yanfen & Yang, Chun-Ming, 2020. "Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 557-571.
    3. Laurent Waroquier & David Marchiori & Olivier Klein & Axel Cleeremans, 2009. "Methodological pitfalls of the Unconscious Thought paradigm," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(7), pages 601-610, December.
    4. Rai Dipankar & Kulick George & Lin Chien-Wei & Hong JungHwa, 2017. "The influence of relationship beliefs on gift giving," Management & Marketing, Sciendo, vol. 12(4), pages 697-709, December.
    5. Li, Yi-Na & Li, Yan & Chen, Haipeng (Allan) & Wei, Jiuchang, 2023. "How verbal and non-verbal cues in a CEO apology for a corporate crisis affect a firm’s social disapproval," Journal of Business Research, Elsevier, vol. 167(C).
    6. repec:cup:judgdm:v:6:y:2011:i:4:p:351-358 is not listed on IDEAS
    7. Long, James H. & Basoglu, K. Asli, 2016. "The impact of task interruption on tax accountants' professional judgment," Accounting, Organizations and Society, Elsevier, vol. 55(C), pages 96-113.
    8. Chenjing Wu & Fuqun Liang & Xiaoling Liang & Chuangbing Huang & Hua Wang & Xianyou He & Wei Zhang & Don Rojas & Yan Duan, 2021. "Spacious Environments Make Us Tolerant—The Role of Emotion and Metaphor," IJERPH, MDPI, vol. 18(19), pages 1-17, October.
    9. repec:cup:judgdm:v:11:y:2016:i:6:p:611-626 is not listed on IDEAS
    10. Yu-Shan Athena Chen & Lien-Ti Bei, 2019. "Free the brand: How a logo frame influences the potentiality of brand extensions," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 349-364, July.
    11. JinHyo Joseph Yun & Xiaofei Zhao & Tan Yigitcanlar & DooSeok Lee & HeungJu Ahn, 2018. "Architectural Design and Open Innovation Symbiosis: Insights from Research Campuses, Manufacturing Systems, and Innovation Districts," Sustainability, MDPI, vol. 10(12), pages 1-23, November.
    12. Raphael Thomadsen & Robert P. Rooderkerk & On Amir & Neeraj Arora & Bryan Bollinger & Karsten Hansen & Leslie John & Wendy Liu & Aner Sela & Vishal Singh & K. Sudhir & Wendy Wood, 2018. "How Context Affects Choice," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 3-14, March.
    13. Lin, Ying-Ching & Chang, Chiu-Chi Angela, 2021. "Influencing Consumer Responses to Highly Aesthetic Products: The Role of Mindsets," Journal of Retailing, Elsevier, vol. 97(3), pages 459-476.
    14. Sanghee Kim & Hyejin Park & Seungyeon Choo, 2021. "Effects of Changes to Architectural Elements on Human Relaxation-Arousal Responses: Based on VR and EEG," IJERPH, MDPI, vol. 18(8), pages 1-28, April.
    15. Hengchen Dai & Katherine L. Milkman & Jason Riis, 2014. "The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior," Management Science, INFORMS, vol. 60(10), pages 2563-2582, October.
    16. Haghbayan Sara & Malek Mohammad Reza & Tashayo Behnam, 2020. "Visual Description of the Indoor Space of Real Estate in Crowd-Sourcing Environments," Real Estate Management and Valuation, Sciendo, vol. 28(3), pages 91-103, September.
    17. Cheryl A. Nicholas & Andrew L. Cohen, 2016. "The effect of interruption on the decision-making process," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(6), pages 611-626, November.
    18. repec:cup:judgdm:v:4:y:2009:i:7:p:601-610 is not listed on IDEAS
    19. Atakan, S. Sinem & Bagozzi, Richard P. & Yoon, Carolyn, 2014. "Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 395-408.
    20. Izadi, Anoosha & Rudd, Melanie & Patrick, Vanessa M., 2019. "The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement," Journal of Retailing, Elsevier, vol. 95(4), pages 143-157.
    21. Kelting, Katie & Berry, Christopher & van Horen, Femke, 2019. "The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset," Journal of Business Research, Elsevier, vol. 99(C), pages 264-274.
    22. V. I. Yukalov & D. Sornette, 2014. "Manipulating decision making of typical agents," Papers 1409.0636, arXiv.org.
    23. Sang Kyu Park & Aner Sela & Amna Kirmani & Cait Lamberton, 2020. "Product Lineups: The More You Search, The Less You Find [Interaction Terms in Logit and Probit Models]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(1), pages 40-55.

    More about this item

    Keywords

    Multitasking; Mindset; Consumer decisions; Shopping task performance; Polychronicity; Task-induced stress;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jouret:v:93:y:2017:i:2:p:187-200. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.