IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this article

Evaluating the Benefits of Distraction on Product Evaluations: The Mind-Set Effect

Listed author(s):
  • Davy Lerouge

Past research in consumer behavior typically assumes that distraction during the decision process needs to be avoided. However, a common piece of advice given to consumers who have to make complex decisions is to distract their attention away from the decision problem for some moments. The current research shows that distraction can indeed help consumers to differentiate attractive from unattractive products. Yet this occurs only for consumers with a configural mind-set who tend to form coherent representations of products in their memory. For consumers with a featural mind-set, who typically hold mixed product representations, distraction does not affect product evaluations. This implies that it is the specific processing mind-set of consumers that determines whether distraction leads to more product differentiation or not.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://dx.doi.org/10.1086/599047
Download Restriction: no

File URL: http://dx.doi.org/10.1086/599047
Download Restriction: no

Article provided by Oxford University Press in its journal Journal of Consumer Research.

Volume (Year): 36 (2009)
Issue (Month): 3 ()
Pages: 367-379

as
in new window

Handle: RePEc:oup:jconrs:doi:10.1086/599047
Contact details of provider:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:doi:10.1086/599047. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.