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Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization

Author

Listed:
  • Tao-Hung LIN

    (Zhongnan University of Economics and Law, Taiwan, R.O.C.)

Abstract

Service innovation has been an emerging and important topic in Management and Marketing research. This paper conceptually and logically discusses the impact that service innovation can make on consumers’ post-purchasing behavior. It is argued that service innovation can influence on customer re-purchasing, indirectly, through experience marketing. Theoretical and practical implications are offered

Suggested Citation

  • Tao-Hung LIN, 2017. "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, EconSciences Journals, vol. 4(3), pages 273-282, September.
    • Handle: RePEc:cvv:journ4:v:4:y:2017:i:3:p:273-282
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    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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