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Self-regulation in Action: Violations of the Ethical Principles in Advertisement and PR and the Need for Changes

Author

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  • Aleksandar Hristov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The main topic of the article is the issues of self-regulation and implementation of ethi­cal principles in advertising and PR in Bulgaria. Following brief theoretical overview, an analy­sis of the malpractices and procedures in the both area implemented by the respective Ethi­cal committees is made. Based on this analysis, the areas with highest frequency of violation are highlighted, which gives the possibility to formu­late conclusions and to outline three strategic proposals for improvement of the practices of self-regulation and the implementation of ethi­cal principles in advertising and PR.

Suggested Citation

  • Aleksandar Hristov, 2017. "Self-regulation in Action: Violations of the Ethical Principles in Advertisement and PR and the Need for Changes," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 113-126, October.
    • Handle: RePEc:nwe:iisabg:y:2017:i:4:p:113-126
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    More about this item

    Keywords

    self-regulation; ethics; advertising; PR;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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