IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2016i11p345-350.html
   My bibliography  Save this article

Satisfaction, Trust And Commitment As Dimensions Of Loyalty In Real Estate Companies

Author

Listed:
  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi, Romania, CMTM – Economics and Marketing Department)

  • Claudia Ioana CIOBANU

    ("Gheorghe Asachi" Technical University of Iasi, Romania, CMTM – Economics and Marketing Department)

Abstract

Relationship marketing activities are assessed in the end according to the profitability obtained by the company. However, the calculation of the obtained profit includes a lot of variables which are not related to the marketing activities. In these circumstances, it is more appropriate to perform the assessment of the results of the marketing activities at a more concrete level, by studying their possible determining factors. Some of the most important factors that determine customer loyalty are: Satifaction, Trust and Commitment.This article has two parts : a qualitative research stage and a quantitative research The stage of qualitative research consists of analyzing the research literature from this domain, which highlights the dimensions of Loyalty Construct, relevant for the real estate field. The stage of quantitative research aims at testing the proportion of content validity for the most commonly used variables in the real estate field of practice. The results describe an estimation of the dimensions of the Loyalty Construct for the case of real estate services.

Suggested Citation

  • Florin-Alexandru LUCA & Claudia Ioana CIOBANU, 2016. "Satisfaction, Trust And Commitment As Dimensions Of Loyalty In Real Estate Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 345-350, July.
    • Handle: RePEc:cmj:seapas:y:2016:i:11:p:345-350
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_11_25.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Loyalty; Satisfaction; Trust; Commitment; Real Estate Marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2016:i:11:p:345-350. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.