IDEAS home Printed from https://ideas.repec.org/a/vra/journl/v7y2018i3p196-202.html
   My bibliography  Save this article

Consumer Attitudes in Omni-Channel Marketing

Author

Listed:
  • Penka Goranova

    ("D. A. Tsenov" Academy of Economics)

Abstract

By studying consumer behavior, attitudes are the predisposition of individuals for responding to the impact of an object, which may be favorable or negative. These are feelings, assessments and responses related to a certain trademark. Attitudes affect the process of perception in selectivity. They are formed by information obtained directly from previous experiences with an object and indirectly by other people`s influence. They can be supported and they contain three components: cognitive (knowledge), emotional, and tendency of behavior (goal, desire).In practice, upon a large number of repeated purchases of goods from a particular trademark, the volume of information for this trademark increases and competing producers have difficulty in changing the consumer attitude towards it. The purpose of this paper is to present the basic patterns associated with consumer attitudes when purchasing a particular product and to outline their role in the marketing process.

Suggested Citation

  • Penka Goranova, 2018. "Consumer Attitudes in Omni-Channel Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 196-202, December.
    • Handle: RePEc:vra:journl:v:7:y:2018:i:3:p:196-202
    as

    Download full text from publisher

    File URL: http://www.su-varna.org/izdanij/2018/EconomicSciencesSeries_2018_3/196-202.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Consumer attitudes; omni-chanal marketing;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:v:7:y:2018:i:3:p:196-202. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.