Enfoque teórico multidisciplinar para la provisión electrónica de servicios
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More about this item
KeywordsRevisión de la literatura; Marketing relacional; Teoría de Señales; TIC; personalidad;
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2017-10-15 (All new papers)
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