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Enfoque teórico multidisciplinar para la provisión electrónica de servicios


  • Jana Prodanova
  • Sonia San-Martín
  • Nadia Jiménez


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  • Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017. "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers 1705, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2017.
  • Handle: RePEc:ovr:docfra:1705

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    References listed on IDEAS

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    More about this item


    Revisión de la literatura; Marketing relacional; Teoría de Señales; TIC; personalidad;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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