Relationship marketing and consumer switching behavior
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- Keeling, Kathleen & Keeling, Debbie & McGoldrick, Peter, 2013. "Retail relationships in a digital age," Journal of Business Research, Elsevier, vol. 66(7), pages 847-855.
- Rychalski, Aude & Hudson, Sarah, 2017. "Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context," Journal of Business Research, Elsevier, vol. 71(C), pages 84-91.
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- Baxter, Roger A., 2013. "Gaining access to customers' resources through relationship bonds," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(2), pages 56-69.
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- Simon Gyasi Nimako & Joseph Mbawuni, 2016. "Examining Switching Intentions, Partial and Total Switching among Mobile Subscribers in Ghana," International Business Research, Canadian Center of Science and Education, vol. 9(5), pages 36-47, May.
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- Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017. "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers 1705, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2017.
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