The relationships between e-shopping and store shopping in the shopping process of search goods
Internet facilitates hybrid shopping processes by enabling consumers to acquire information, experience product, and conduct transaction using different media (e.g., internet, store, and catalog) at different locations at different times. Although several studies have explored how internet transactions and store sales influence each other, few investigated transportation implications of the hybrid shopping process of single products. Using 540 internet users in the Minneapolis-St. Paul metropolitan area, USA, this study decomposed their shopping processes of a group of search goods (books, CDs, VCDs, videotapes, and album) to understand the relationships of e-shopping and store shopping. We found the media for product awareness, information search, and product trial are important predictors of transaction medium; and the awareness medium is the most important. Further, 17% of store buyers used internet for information search and/or product trial, and about 10% of internet buyers made trips to store to acquire information and/or experience product. The findings carry implications for marketing strategies and travel demand analysis.
Volume (Year): 46 (2012)
Issue (Month): 7 ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Farag, Sendy & Schwanen, Tim & Dijst, Martin & Faber, Jan, 2007. "Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 125-141, February.
- Lenz, Barbara & Nobis, Claudia, 2007. "The changing allocation of activities in space and time by the use of ICT--"Fragmentation" as a new concept and empirical results," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 190-204, February.
- Tim Schwanen & Martin Dijst & Mei-Po Kwan, 2008. "Icts And The Decoupling Of Everyday Activities, Space And Time: Introduction," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 99(5), pages 519-527, December.
- Jesse W J Weltevreden & Ton van Rietbergen, 2009. "The implications of e-shopping for in-store shopping at various shopping locations in the Netherlands," Environment and Planning B: Planning and Design, Pion Ltd, London, vol. 36(2), pages 279-299, March.
- Mokhtarian, Patricia L., 1990. "A Typology of Relationships Between Telecommunications And Transportation," University of California Transportation Center, Working Papers qt4rx589m0, University of California Transportation Center.
- Christa Hubers & Tim Schwanen & Martin Dijst, 2008. "Ict And Temporal Fragmentation Of Activities: An Analytical Framework And Initial Empirical Findings," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 99(5), pages 528-546, December.
- Goldfarb, Avi & Prince, Jeff, 2008. "Internet adoption and usage patterns are different: Implications for the digital divide," Information Economics and Policy, Elsevier, vol. 20(1), pages 2-15, March.
- Patricia Mokhtarian, 2004. "A conceptual analysis of the transportation impacts of B2C e-commerce," Transportation, Springer, vol. 31(3), pages 257-284, August.
- Jesse W.J. Weltevreden & Ton Van Rietbergen, 2007. "E-Shopping Versus City Centre Shopping: The Role Of Perceived City Centre Attractiveness," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 98(1), pages 68-85, 02.
- Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
- Fang Ren & Mei-Po Kwan, 2009. "The impact of geographic context on e-shopping behavior," Environment and Planning B: Planning and Design, Pion Ltd, London, vol. 36(2), pages 262-278, March.
When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:46:y:2012:i:7:p:993-1002. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.