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E‐Shopping Versus City Centre Shopping: The Role Of Perceived City Centre Attractiveness

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  • JESSE W.J. WELTEVREDEN
  • TON VAN RIETBERGEN

Abstract

The growing number of Internet users and the increasing volume of online sales gives rise to speculation about how e‐shopping will affect shopping centres as we know them. Since shopping centres differ in terms of their appeal to consumers, we expect the impact of e‐shopping on in‐store shopping to decrease with increasing attractiveness of the latter. To test this proposition, we examined how perceived attractiveness of city centres influences the relation between city centre shopping and e‐shopping for 3,200 Internet users in the Netherlands. Results showed that more than 20 per cent of the online buyers made fewer trips to the city centre and also made fewer purchases at city centre stores, due to e‐shopping. However, the higher the perceived attractiveness of the city centre, both in terms of range and convenience of shopping and accessibility, the less Internet users are inclined to shop online and to replace city centre shopping with e‐shopping.

Suggested Citation

  • Jesse W.J. Weltevreden & Ton Van Rietbergen, 2007. "E‐Shopping Versus City Centre Shopping: The Role Of Perceived City Centre Attractiveness," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 98(1), pages 68-85, February.
    • Handle: RePEc:bla:tvecsg:v:98:y:2007:i:1:p:68-85
    DOI: 10.1111/j.1467-9663.2007.00377.x
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    References listed on IDEAS

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    1. Julian E. Markham, 1998. "The Future of Shopping," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-14797-7, March.
    2. Ron A. Boschma & Jesse W.J. Weltevreden, 2005. "B2c e-commerce adoption in inner cities: An evolutionary perspective," Papers in Evolutionary Economic Geography (PEEG) 0503, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Feb 2005.
    3. Edith de Leeuw & William Nicholls II, 1996. "Technological Innovations in Data Collection: Acceptance, Data Quality and Costs," Sociological Research Online, , vol. 1(4), pages 23-37, December.
    4. Jesse Weltevreden & Karlijn De Kruijf & Oedzge Atzema & Koen Frenken & Frank Van Oort, 2005. "The b2c e-commerce landscape of the Dutch retail sector," ERSA conference papers ersa05p228, European Regional Science Association.
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