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User acceptance of mobile commerce: an empirical study in Macau

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  • Ivan K.W. Lai
  • Donny C.F. Lai

Abstract

This study aims to examine the positive and negative factors that can significantly explain user acceptance of mobile commerce (m-commerce) in Macau. A technology acceptance model for m-commerce with five factors is constructed. The proposed model is tested using data collected from 219 respondents. Confirmatory factor analysis is performed to examine the reliability and validity of the model, and structural equation modelling is performed to access the relationship between behaviour intention and each factor. The acceptance of m-commerce is influenced by factors including performance expectancy, social influence, facilitating conditions and privacy concern; while effort expectancy is insignificant in this case. The results of the study are useful for m-commerce service providers to adjust their strategies for promoting m-commerce services. This study contributes to the practice by providing a user technology acceptance model for m-commerce that can be used as a foundation for future research.

Suggested Citation

  • Ivan K.W. Lai & Donny C.F. Lai, 2014. "User acceptance of mobile commerce: an empirical study in Macau," International Journal of Systems Science, Taylor & Francis Journals, vol. 45(6), pages 1321-1331, June.
    • Handle: RePEc:taf:tsysxx:v:45:y:2014:i:6:p:1321-1331
    DOI: 10.1080/00207721.2012.761471
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    Cited by:

    1. Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017. "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers 1705, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2017.

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