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Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores

Author

Listed:
  • ROCHMULYANI

    (University of Surakarta)

  • Widji ASTUTI

    (University of Merdeka Malang)

  • Junianto Tjahyo SUDARSONO

    (University of Merdeka Malang)

Abstract

This research aims to the hedonic value as mediating influences of store atmosphere and the reference group to impulse buying. Respondents are visitors who are making impulse buying at local department stores that have branches in various provinces in Indonesia, approximately 150 respondents were involved. Data were analyzed using Structural Equation Model (SEM). The results showed that the hedonic value mediates the store atmosphere and the reference group against impulse buying.

Suggested Citation

  • ROCHMULYANI & Widji ASTUTI & Junianto Tjahyo SUDARSONO, 2017. "Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 34-47, November.
    • Handle: RePEc:aio:manmar:v:xv:y:2017:i:2:p:34-47
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    More about this item

    Keywords

    store atmosphere; reference groups; hedonic value; impulse buying;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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