IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this article

Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management

Listed author(s):
  • Roxana CIOCLOV

    (West University of Timisoara)

  • Remus Ionu? NAGHI

    (West University of Timisoara)

  • Monica BOLDEA

    (West University of Timisoara)

Registered author(s):

    This paper aims to present comparatively the Internal Marketing and Human Resource Management’ domains, firstly through a theoretical perspective, and secondly, through a practical outlook. Therefore, in the first part of the paper, our main objective is to cover a complex literature review concerning the two concepts, in order to identify and analyze their functions and instruments. Moreover, in this first part of the paper, aiming to contribute to the approaches identified in the existing literature, we framed and presented a personal point of view regarding the functions and instruments of Internal Marketing. The second part of the paper is dedicated to the study of the managers’ perception regarding the interaction between Internal Marketing and Human Resource Management, in terms of functions and instruments. We carried out a qualitative analysis of the data obtained from guided in-depth interviews with managers from various hierarchical levels, in order to identify whether the interaction between the two domains can be perceived as overlapping, inclusion through extension, complementarity or independence. The results distinguish the complementarity between the above mentioned domains, from the point of view of the managers from different hierarchical levels involved in our research. The final part of the paper, draws a schematic list of the conclusions regarding the interaction between this two domains, as well as of several recommendations for companies in order to optimize their relationship with the employees, to improve their motivation, and, implicitly, to improve the individual and organizational performance.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.mnmk.ro/documents/2016_01/4-11-1-16.pdf
    Download Restriction: no

    Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management and Marketing Journal.

    Volume (Year): XIV (2016)
    Issue (Month): 1 (May)
    Pages: 57-78

    as
    in new window

    Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:57-78
    Contact details of provider: Postal:
    Str. A.I. Cuza nr. 13, Craiova

    Phone: 004 0251 411317
    Fax: 004 0251 411317
    Web page: http://feaa.ucv.ro/
    Email:


    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:57-78. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin Barbu)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.