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Investigating The Relationship Between Organizational Communication And Organizational Culture


  • Sabina Madalina SOMACESCU

    (University of Craiova)

  • Catalin Mihail BARBU

    (University of Craiova)


    (University of Craiova)


In this paper we investigated the relationship between the organizational communication and organizational culture. The starting point of our analysis is that the two variables are in interdependent relation. Our study, performed in a large public organization operating in Romania and abroad, identified a positive association between the two variables. The organizational communication helps the organization to disseminate the culture among the employees. Also, the organizational culture is developed through the interactions and communications among the staff. The management of the organizations must encourage and promote an open communication in order to create a culture that sustain the performance.

Suggested Citation

  • Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016. "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-100, May.
  • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:91-100

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    References listed on IDEAS

    1. Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego, 2007. "Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience," Marketing Letters, Springer, vol. 18(1), pages 45-59, June.
    2. Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015. "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 536-536, May.
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    1. repec:ejn:ejbmjr:v:5:y:2017:i:4:p:1-11 is not listed on IDEAS

    More about this item


    organizational communication; organizational culture; open communication;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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