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Systemic Approach Of The Consumer Behavior


  • Adrian Nicolae CAZACU

    (Bucharest University of Economic Studies)


In an era of globalization, we witness the encounter of cultures and the exchanges between them. Often, the cultural influences affect the consumer's decision to purchase goods. Many cultures have their own specific product offer, which is a way of promoting them. In this regard, a good example is the media culture called "anime". As a result, the consumer is faced with many decisions and its choice is influenced by many internal and external factors. When studying the market fluctuations due to the social, cultural, or otherwise influences, which may create new categories of consumers, we consider it is important to analyse the consumer behavior in the systemic terms, which could lead us to a new overview of the effects of these various influences. This paper proposes a mathematical model, starting from an original scheme, based on the Veblen theory. The study uses a simple matrix algorithm for the optimal solution of the dynamical systems with quadratic cost function.

Suggested Citation

  • Adrian Nicolae CAZACU, 2016. "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 118-125, May.
  • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:1:p:118-125

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    More about this item


    culture; influence; black box; system;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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