Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2012

• Claudia Patricia Ospina Aldana, 2012, "Un acercamiento a los factores que determinan la adopción del comercio electrónico en la modalidad "business to consumer" como canal habitual de compra," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 12803, May.
• Aida Sy, 2012, "Current issues in outsourcing: MIS, AIS and beyond," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Verónica Piedrahíta & Lina Mar�a Ceballos Ochoa & Mauricio Bejarano, 2012, "La moda y el comportamiento adolescente urbano en centros comerciales de Medellín," Revista Ad-Minister, Universidad EAFIT.
• Atalay , Selin & Onur Bodur , H. & Rasolofoarison , Dina, 2012, "Shining in the Center: Central Gaze Cascade Effect on Product Choice," HEC Research Papers Series, HEC Paris, number 978, Dec.
• Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh, 2012, "Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies," International Review of Management and Marketing, Econjournals, volume 2, issue 2, pages 122-129.
• Raj Kumar Gautam, 2012, "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, volume 2, issue 1, pages 43-51.
• Valter Di Giacinto & Giacinto Micucci, 2012, "Il miglioramento qualitativo delle produzioni italiane: evidenze da prezzi e strategie delle imprese," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, volume 2012, issue 4, pages 63-110.
• Doron Sayag & Avichai Snir & Daniel Levy, 2012, "0.001% and Counting: Revisiting the Price Rounding Tax," Post-Print, HAL, number hal-05349980, Jan, DOI: 10.1111/coep.70020.
• VALCEANU, Gabriela, 2012, "Negotiation The Core Of Sales Activity," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 76-82, June.
• Andy Lynch & Brooke Ratto, 2012, "Undergraduate Student Perceptions Of A Free Textbook Alternative," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 25-32.
• Samar M. Baqer, 2012, "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 37-48.
• Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012, "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 4, pages 35-43.
• John Hadjimarcou, 2012, "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 55-65.
• Dr. P. K. Jain & M. Danish Khan, 2012, "A Study of Attitude of Customer towards Shopping Malls (In Reference to Delhi and NCR)," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 1, pages 42-46, April.
• István Piskóti, 2012, "The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 8, issue 01, pages 59-67.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, volume 13, issue 2, pages 169-191.
• Lazoc Alina, 2012, "Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1154-1160, July.
• Rusu Corina, 2012, "Exploratory Study Regarding The Quality Assessement Of Services Offered By An Auto Repair Shop In Cluj-Napoca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 582-590, July.
• Dabija Dan-Cristian & Babut Raluca, 2012, "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 813-819, December.
• Lazoc Alina & Caraivan Luiza, 2012, "Elaborating A Measurement Instrument For The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 841-847, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012, "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 861-867, December.
• Aldea Roxana - Elena & Brandabur Raluca Ecaterina, 2012, "Children in Family Purchase Decision Making a Theoretical Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 579-584, Decembre.
• Ciobãnicã Mihaela - Lavinia, 2012, "Customer Relationship Management. Conceptual Aspects and Specific Strategies for Action," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 643-648, Decembre.
• Niþu Claudiu Valentin & Tileagã Cosmin Virgil & .tefanica Virginia, 2012, "Developments and Trends in CRM," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 877-882, Decembre.
• Niþu Oana & Niþu Claudiu Valentin & Croitoru Gabriel, 2012, "Social Media and its Benefits within an Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 883-887, Decembre.
• Marta Rey García, 2012, "Beyond Corporate Social Responsibility: Foundations and global retailers," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1206, Sep, revised Sep 2012.
• Jerzy Szkutnik & Dariusz Jakubiak, 2012, "New Trends In Consumption Management Of Electric Energy," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, volume 5, issue 1, pages 120-127, June.
• Dumea, Andrei-Cosmin & Andrei, Andreia Gabriela, 2012, "Organic food consumer in Romania," MPRA Paper, University Library of Munich, Germany, number 36865, Feb.
• Muntean, Mihaela & Mircea, Gabriela & Bazavan, Sandra, 2012, "QR Codes Usage Approach In The Virtualized Consumption," MPRA Paper, University Library of Munich, Germany, number 41141, Feb, revised 27 Apr 2012.
• Mailu, S.K & Muhammad, L & Wanyoike, M.M & Mwanza, R.N., 2012, "Rabbit meat consumption in Kenya," MPRA Paper, University Library of Munich, Germany, number 41517, Sep.
• Muhammad, Danish & Azam, Rehan & Syed Akbar, Suleman, 2012, "Globalization and culture a study of purchase behavior," MPRA Paper, University Library of Munich, Germany, number 42234, Sep.
• Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012, "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper, University Library of Munich, Germany, number 42239, Sep.
• Kaluzhsky, Mikhail, 2012, "Четыре Вида Продвижения Товара В Маркетинге
  [Four Types of Promotion of Goods in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62782.
• Kaluzhsky, Mikhail, 2012, "Товарная Политика В Маркетинге
  [Product Policy in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62784.
• Kaluzhsky, Mikhail, 2012, "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
  [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper, University Library of Munich, Germany, number 62785.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012, "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 70758, Oct.
• Denisa Kasl Kollmannová, 2012, "CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 7-13, DOI: 10.18267/j.cebr.2.
• Denisa Kasl Kollmannová, 2012, ""Fake Product? Why Not!" Attitudes Toward the Consumption of Counterfeit Goods in CEE as Shown on the Example of Slovakia," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 2, pages 23-28, DOI: 10.18267/j.cebr.14.
• Josef Malý & Ondřej Machek, 2012, "Valuating copyrights as fundamental elements of corporate identity," Ekonomika a Management, Prague University of Economics and Business, volume 2012, issue 4, pages 15-24.
• Hana Hladíková & Jarmila Radová, 2012, "Term Structure Modelling by Using Nelson-Siegel Model," European Financial and Accounting Journal, Prague University of Economics and Business, volume 2012, issue 2, pages 36-55, DOI: 10.18267/j.efaj.9.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, volume 13, issue 2, pages 169-191.
• Rafael Alberto Pérez, 2012, "The State of the Art in Strategic Communication," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-8, Mar.
• Maria-Cristiana MUNTHIU & Iuliana CETINA, 2012, "Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 111-117.
• Radojko LUKIC, 2012, "The Effects of Application of Lean Concept in Retail," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 1, pages 88-98, June.
• Matthias Meyer & Rüdiger W. Waldkirch & Michael A. Zaggl, 2012, "Relative Performance Measurement of Researchers: The Impact of Data Source Selection," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 4, pages 308-330, October.
• Marco Valente, 2012, "Evolutionary demand: a model for boundedly rational consumers," Journal of Evolutionary Economics, Springer, volume 22, issue 5, pages 1029-1080, November, DOI: 10.1007/s00191-012-0290-4.
• Andreea Bianca ENE, 2012, "Packaging – The Silent Seller Of The Product," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 3, issue 1, pages 21-32, January -.
• Soham Baksi & Pinaki Bose & Di Xiang, 2012, "Credence Goods, Consumer Misinformation, and Quality," Departmental Working Papers, The University of Winnipeg, Department of Economics, number 2012-01, Jun.
• Cristian DUTU, 2012, "The influence of relationship marketing drivers on marketing and business performance," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 205-220.
• Bielecki, Andre & Albers, Sönke & Mantrala, Murali, 2012, "Salesperson Efficiency Benchmarking Using Sales Response Data: Who is Working Hard and Working Smart?," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 57427.
• Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc, 2012, "Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 70791.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 34-41.
• Kiefer, Stephanie, 2012, "The impact of the Euro 2012 on popularity and market value of football players," Discussion Papers of the Institute for Organisational Economics, University of Münster, Institute for Organisational Economics, number 11/2012.

2011

• Berning, Joshua P. & Zheng, Hualu, , "The Effect of Retail Grocery Coupons for Breakfast Cereals on Household Purchasing Behavior," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103661, DOI: 10.22004/ag.econ.103661.
• Wilson, Norbert L.W. & Hall, Thomas & Fields, Deacue, None, "Measuring Retail Service Quality in Farm Supply Cooperatives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 14, issue 01, pages 1-22, DOI: 10.22004/ag.econ.100763.
• Johnson, Aaron J. & Johnson, Heather C. & Devadoss, Stephen & Foltz, John C., 2011, "Strategic Group Analysis of U.S. Food Businesses Using the Two-step Clustering Method," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 14, issue 2, pages 1-16, May, DOI: 10.22004/ag.econ.103988.
• Nina Ilarionova, 2011, "Information Technologies In Transformation Of Marketing Activity," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 259-267, november.
• Adriana Pau Ph. D Student, 2011, "The Role Of The Orientation Towards Innovation Within Organisation," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 151-155, May.
• Suleiman AL KHATTAB & FARES FRAIJ, 2011, "Assessing Students’ Satisfaction With Quality Of Service Of Students Information System," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 111-125, May.
• Lacramioara RADOMIR & Alan WILSON & Andrei Mircea Scridon, 2011, "Improving Bank Quality Dimensions To Increase Customer Satisfaction," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 126-148, May.
• Lavinia DOVLEAC, 2011, "Launching Efforts Needed For A High-Tech Product," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 149-158, May.
• Sébastien BRUYÈRE & Richard SOLER & Luc QUONIAM, 2011, "Proposal For A Step Of Selection Support Of Best Practices For The Piloting Of The E-Marketing Projects," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 19-31, May.
• Adriana ZAIT & Patricea Elena BERTEA, 2011, "Methods For Testing Discriminant Validity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 217-224, November.
• Dan Cristian Dabija, 2011, "Aspects Regarding The Marketing Environment Of Retailers," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 16, pages 63-74, April.
• Student Monica Cojocaru Ph. D, 2011, "Romania And The International Business Environment – Between National Identity And European Influence," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 169-175, November.
• Constantin Draghici, 2011, "The Role Of The Customer Relationship Management In The Era Of Globalization," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Valter Di Giacinto & Giacinto Micucci, 2011, "Quality upgrading of Italian manufactures: evidence from firms� prices and strategies," Temi di discussione (Economic working papers), Bank of Italy, Economic Research and International Relations Area, number 804, Apr.
• Andrew T. Young & Daniel Levy, 2011, "Explicit Evidence on an Implicit Contract," Working Papers, Bar-Ilan University, Department of Economics, number 2011-17, Mar.
• José Roberto Concha Velásquez & Andrea Bersh Arias & Diana Marcela García Tamayo, 2011, "Caso De Estudio: Índice Elcano: Oportunidades Y Riesgos Estratégicos Para La Economía Colombiana," Estudios Gerenciales, Universidad Icesi.
• Merlin Patricia Grueso Hinestroza & Jorge Hernán Gómez Cardona & Leonardo Garay Quintero, 2011, "Redes Empresariales E Innovación: El Caso De Una Red Del Sector Cosmético En Bogotá (Colombia)," Estudios Gerenciales, Universidad Icesi.
• Juán Ramón Samper & Lina María Echeverri Canas, 2011, "Acciones Y Prácticas De Mercado Verde En Empresas Colombianas (Casos De Estudio)," Revista de Economía y Administración, Universidad Autónoma de Occidente.
• Angela Teresa Beltrán Bustos & Ana Milena �lvarez Cano & Felipe Humberto Ferro Rodr�guez, 2011, "Identificación de competencias profesionales acorde con la perspectiva socioformativa," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Claudia Gómez Ramírez, 2011, "Conceptos estratégicos para agencias de relaciones públicas en Colombia," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva, 2011, "Revisión conceptual de la lealtad en servicios hoteleros," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Mary Vera Colina & Edwin Mora Riapira, 2011, "Líneas de investigación en micro, pequenas y medianas empresas. Revisión documental y desarrollo en colombia," Revista Tendencias, Universidad de Narino, volume 12, issue 1, pages 213-226.
• Nikola Ziehe & Raina Stoll, 2011, "The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
  [Die Wirkung von Kundenbindungsmaßnahmen auf das Einkauf," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 17, Feb.
• Narayanan, Sridhar & Nair, Harikesh S., 2011, "Estimating Causal Installed-Base Effects: A Bias-Correction Approach," Research Papers, Stanford University, Graduate School of Business, number 2076, Mar.
• Domingo Calvo Dopico & Cristina Calvo Porral, 2011, ""Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 3-26.
• Giovanni Foresti & Stefano Menghinello & Fabrizio Guelpa, 2011, "Innovazione, qualit? e marchi nei distretti industriali," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, volume 2011, issue 3, pages 161-178.
• Valentina MARINESCU, 2011, "L’audience des produits de « Hallyu » en Romanie – Un étude de cas," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 59-66.
• Daniel Levy & Dongwon Lee & Haipeng Allan Chen & Robert S. Kauffman & Mark Bergen, 2011, "Price Points and Price Rigidity," Post-Print, HAL, number hal-02387737, Nov, DOI: 10.1162/REST_a_00178.
• Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK, 2011, "Sanal topluluklarda marka kaçınması davranışı," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 300, pages 93-120.
• Öznur ÖZKAN TEKTAŞ, 2011, "Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 301, pages 35-58.
• Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ, 2011, "Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 26, issue 303, pages 33-63.
• Bart Bronnenberg & Sanjay Dhar & Jean-Pierre Dubé, 2011, "Endogenous sunk costs and the geographic differences in the market structures of CPG categories," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 1-23, March, DOI: 10.1007/s11129-010-9091-y.
• Mateja Bodlaj, 2011, "Market Orientation and Degree of Novelty," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 1, pages 063-079.
• Armand Faganel, 2011, "Recognized Values and Consumption Patterns of Post-Crisis Consumers," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 2, pages 151-170.
• Tzong-Ru Lee (Jiun-Shen) & Yi-Hsu & Cheng-Jen Lin & Kongkiti Phusavat & Nirote Sinnarong, 2011, "Vertical Integration in the Taiwan Aquaculture Industry," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 9, issue 4 (Winter, pages 393-414.
• Antonio Mileti & Claudia Frasca & Gianluigi Guido, 2011, "Purchase and Customer-Exit Behaviour in the Credit Card Market," Economia dei Servizi, Società editrice il Mulino, issue 1, pages 47-60.
• Chiara Cantù, 2011, "The Searching for Intermodality: A Relationship Approach. Best Practices Within Italian Freight Villages," Economia dei Servizi, Società editrice il Mulino, issue 2, pages 281-290.
• Sridhar Narayanan & Harikesh S. Nair, 2011, "Estimating Causal Installed-Base Effects: A Bias-Correction Approach," Working Papers, NET Institute, number 11-22, Sep.
• Velicu Bogdan Calin, 2011, "Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 817-826, December.
• Purice Suzana & ªerban Monica, 2011, "The Persuasive Communication in Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1785-1790, May.
• Ursachi (Horodnic) Ioana Alexandra & Ursachi George Marian, 2011, "Motivation in Academic Research as an Important Factor in Increasing International Visibility," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2229-2235, May.
• Ursachi (Horodnic) Ioana Alexandra, 2011, "Studying Motivation and Productivity in Academic Research. A Methodological Proposal," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1311-1316, May.
• Grigorescu Adriana & Rusescu Gheorghe, 2011, "Links between Management and Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 531-536, May.
• Moise-Titei Adina & Moise Daniel, 2011, "The Overall Strategic Communication in Marketing Events in the Current Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 825-830, May.
• Tatjana Petkovska Mirchevska & Sonja Markova, 2011, "Emergence of the Social Consumer - The Impact of Personalisation, Localization and Social Collaboration on Consumerism," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 229-236.
• Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata, 2011, "Design, effectiveness and role of visual merchandising in creating customer appeal," MPRA Paper, University Library of Munich, Germany, number 30365, Apr.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "Marketing is all about taking money from customers (an application of Tobit model)," MPRA Paper, University Library of Munich, Germany, number 34762.
• Ben Youssef, Slim & Dridi, Dhouha, 2011, "National advertising and cooperation in a manufacturer-two-retailers channel," MPRA Paper, University Library of Munich, Germany, number 35016, Nov.
• Kaluzhsky, Mikhail, 2011, "Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса
  [Prospective forms of promotion of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 62791.
• Sait Y. Kaygusuz, 2011, "Target Costing for New Product Development Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 4, pages 1-19.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2011, "The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2, pages 332-349, May.
• H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011, "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
• Eleina QIRICI, 2011, "Analysis of Consumers Profile as an Important Tool for Tourism Development," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, volume 1, issue 7, pages 1-12, December.
• Tim Prostka & Michel Clement & Eva Blömeke & Frank Sambeth, 2011, "Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt," Schmalenbach Journal of Business Research, Springer, volume 63, issue 7, pages 714-744, November, DOI: 10.1007/BF03372858.
• Daniel Levy & Dongwon Lee & Haipeng (Allan) Chen & Robert J. Kauffman & Mark Bergen, 2011, "Price Points and Price Rigidity," The Review of Economics and Statistics, MIT Press, volume 93, issue 4, pages 1417-1431, November.
• Merima Cinjarevic & Kasim Tatic & Srdjan Petric, 2011, "See It, Like It, Buy It! Hedonic Shopping Motivations And Impulse Buying," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 9, issue 1, pages 3-15, June.
• Tatiana BASS, 2011, "Consumer Bihavior," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 2, issue 1, pages 47-55, January -.
• Levy, Daniel & Lee, Dongwon & Chen, Haipeng (Allan) & Kauffman, Robert J. & Bergen, Mark, 2011, "Price Points and Price Rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 93, issue 4, pages 1417-1431.
• Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger, 2011, "Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 03/2011.

2010

• Hsu, Jane Lu & Liu, Kang Ernest & Lee, Hwang-Jaw & Huang, Min-Hsin & Hung, Kelsey Jing-Ru, 2010, "The Influences Of Avian Influenza, Bse, And H1n1 Influenza On Attitudinal Changes In Meat Safety Issues," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116405, DOI: 10.22004/ag.econ.116405.
• Revoredo-Giha, Cesar & Watts, D. & Leat, Philip M.K., , "An analysis of Marketing Channels of Local Food in Scotland," 116th Seminar, October 27-30, 2010, Parma, Italy, European Association of Agricultural Economists, number 95223, DOI: 10.22004/ag.econ.95223.
• Revoredo-Giha, Cesar & Watts, D. & Leat, Philip M.K., 2010, "An Analysis Of Marketing Channels Of Local Food In Scotland," Working Papers, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group, number 109409, Oct, DOI: 10.22004/ag.econ.109409.
• Mamica Nene & Eleina Qirici, 2010, "Determining Factors Of Foreign Direct Investments In Albania," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 57, pages 369-390, november.
• Assist. Silvia Puiu Ph. D Student & Assist. Cristina Claudia Ploscaru Ph. D Student, 2010, "Strategic Option Of Mobile Phone Operator Orange Under Crisis Conditions," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D., 2010, "Customer Loyalty - The Major Goal Of Customer Relationship Management," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Lecturer Cătălin Mihail Barbu Ph. D & Lecturer Flaviu Meghişan Ph. D, 2010, "Revenues Management In The Marketing Of Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-8, May.
• Lecturer Flaviu Meghişan Ph. D & Lecturer Cătălin Mihail Barbu & Lecturer Constantin Răzvan Mihai Barbu Ph.D, 2010, "Consumers Of The World Exclaim:"We Want Social Responsibility, Public Policy And Corporate Ethics!"," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-8, May.
• Erika KULCSÁR, 2010, "Discriminant Analysis In Marketing Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 146-152, May.
• Luigi DUMITRESCU & Mircea FUCIU, 2010, "The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 15-24, May.
• Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL, 2010, "Information Documents – Primordial Instruments In Tourist Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 153-160, May.
• Anubhav Anand MISHRA, 2010, "Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 229-246, November.
• Cristina LEOVARIDIS, 2010, "Comparative Aspects Regarding Consumption And Consumers In European Countries," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-257, November.
• Ashish GUPTA, 2010, "A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 258-272, November.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010, "The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 273-286, November.
• Erika KULCSÁR, 2010, "Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 317-322, November.
• Maria Alina JURCA, 2010, "The Forms Of Unconventional Advertising – A Theoretical Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 323-333, November.
• Vlad ROSCA, 2010, "Celebrity Endorsement In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 365-372, November.
• Meda Roxana OLAHUT & Raluca COMIATI, 2010, "The Role Of The Aesthetics In The Making Of A Brand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 411-416, November.
• Codrin POPA & Iulia BERTEA, 2010, "The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 109-114, June.
• Silvia PUIU, 2010, "Evolution Of The Main Retailers On The Romanian Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 115-122, June.
• Marinela GHERES & Alexandra GOGOZAN, 2010, "Environmental Benchmarking For Local Authorities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 17-30, June.
• Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU, 2010, "Branding In Small Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 31-38, June.
• Lidia Elena ALEXA, 2010, "Urban Marketing And Its Impact Over The Competition Between Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 39-42, June.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010, "The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 48-67, June.
• Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA, 2010, "Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 5-16, June.
• Patricea Elena BERTEA, 2010, "Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue S1, pages 81-92, June.
• Assist. Maracine Mihaela, 2010, "The Concept Of Stress And Ways Of Managing It," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14, pages 69-74, April.
• Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor, 2010, "Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15, pages 72-77, November.
• Lect. Flaviu Meghişan Ph.D & Assoc. Prof. Liviu Crăciun Ph.D & Lect. Cătălin Mihail Barbu Ph.D, 2010, "Corporate Social Responsibility And Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15, pages 78-84, November.
• Monica Cojocaru Ph.D Student, 2010, "Impact Of Culture On Global Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15S, pages 53-58, November.
• StremÅ£an Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010, "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-29.
• Erkan Akar, 2010, "Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 107-122, January.
• Kerim Banar & Vedat Ekergil, 2010, "Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 39-60, January.
• Cagatan Taskin & Omer Akat & Zuheyla Erol, 2010, "Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 3, pages 11-22, September.
• Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010, "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Mihal Stoyanov, 2010, "Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 101-116.
• Ovidiu Ioan Moisescu & Dung Anh Vu, 2010, "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Levy & Dongwon Lee & Haipeng (Allan) Chen & Robert J. Kauffman & Mark Bergen, 2010, "Price Points and Price Rigidity," Working Papers, Bar-Ilan University, Department of Economics, number 2010-21, Dec.
• Daniel Levy & Frank Smets, 2010, "Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue," Working Papers, Bar-Ilan University, Department of Economics, number 2010-22, Dec.
• Luigi Dumitrescu & Mircea Fuciu, 2010, "The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 5, issue 1, pages 80-91, april.
• Alena AUDZEYEVA & Barbara SUMMERS & Klaus Reiner SCHENK-HOPPE, 2010, "Do Public Real Estate Returns Really Lead Private Returns?," Swiss Finance Institute Research Paper Series, Swiss Finance Institute, number 10-46, Nov.
• Ana María Arboleda Arango & Diego Gabriel Enriquez Rodríguez & Alexandra González Delgado, 2010, "El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa," Estudios Gerenciales, Universidad Icesi.
• José Luis Saavedra Torres, 2010, "Caso De Estudio: Re-Lanzamiento Del Toyota Corolla," Estudios Gerenciales, Universidad Icesi.
• Francoise Contreras & Fernando Ju�rez & David Barbosa & Ana Fernanda Uribe, 2010, "Estilos de Liderazgo, Riesgo Psicosocial y Clima Organizacional en un grupo de empresas Colombianas," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Milton Ricardo Ospina Díaz & Pedro Emilio Sanabria Rangel, 2010, "Un enfoque de mercadeo de servicios educativos para la gestión de las organizaciones de educación superior en Colombia: el modelo Migme," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Viorica Ionascu & Daniela Vladu, 2010, "The European consumer’s profile in a global world," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, volume 2, issue 1, pages 34-37, June.
• Basu, Kaushik, 2010, "A marketing scheme for making money off innocent people: A user's manual," Economics Letters, Elsevier, volume 107, issue 2, pages 122-124, May.
• Haase, Fee-Alexandra, 2010, "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Daniel Levy & Frank Smets, 2010, "Price setting and price adjustment in some European Union Countries: introduction to the special issue," Post-Print, HAL, number hal-02387735, Mar, DOI: 10.1002/mde.1502.
• Susan Baxter, 2010, "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 125-139.
• Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010, "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 39-47.
• Framarz Byramjee & Parimal Bhagat & Andreas Klein, 2010, "The Moderating Role Of Relationship Quality In Determining Total Value Orientation," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 49-62.
• Andreas Klein & Parimal Bhagat, 2010, "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 107-124.
• Peter LYONS, 2010, "A Financial Analysis of Mobile Money Services," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 79, pages 29-40, 3rd quart.
• Celile ÖZÇİÇEK DÖLEKOĞLU & Ali KARA & Gürkan EREL & Oscar W DeShields, 2010, "A Conjoint analysis of Turkish consumer preferences for energy drinks," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 290, pages 89-108.
• Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010, "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 291, pages 79-94.
• Tülin URAL, 2010, "Ergenlerin reklamlara duyduğu güvensizlik:Türk kültüründe bir çalışma," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 297, pages 57-95.
• Kathleen Cleeren & Frank Verboven & Marnik G. Dekimpe & Katrijn Gielens, 2010, "Intra- and Interformat Competition Among Discounters and Supermarkets," Marketing Science, INFORMS, volume 29, issue 3, pages 456-473, 05-06, DOI: 10.1287/mksc.1090.0529.
• de Meza, David Emmanuel & Irlenbusch, Bernd & Reyniers, Diane, 2010, "Disclosure, Trust and Persuasion in Insurance Markets," IZA Discussion Papers, Institute of Labor Economics (IZA), number 5060, Jul.
• Marieke Huysentruyt & Daniel Read, 2010, "How do people value extended warranties? Evidence from two field surveys," Journal of Risk and Uncertainty, Springer, volume 40, issue 3, pages 197-218, June, DOI: 10.1007/s11166-010-9094-9.
• Aleksandra Pisnik Korda & Boris Snoj, 2010, "Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 8, issue 2, pages 187-205.