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Análisis de regresión logística para investigación de mercados
[Logistic regression analysis for marketing research]

Author

Listed:
  • Nelcy Rocío Escobar Moreno

Abstract

This paper is the latest work of the series that intend to integrate the application of multivariate analysis techniques to different marketing processes, taking place within many case studies in business. This particular work presents a methodological guide for the implementation of Logistic Regression Analysis like quantitative tool in the Marketing Research process. It is expected to provide students and marketing researchers with a methodological framework that allows them to understand this statistical resource, and to apply their academic and business cases using SPSS software.

Suggested Citation

  • Nelcy Rocío Escobar Moreno, 2013. "Análisis de regresión logística para investigación de mercados [Logistic regression analysis for marketing research]," Econógrafos, Escuela de Economía 022803, Universidad Nacional de Colombia, FCE, CID.
    • Handle: RePEc:col:000176:022803
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    File URL: https://fce.unal.edu.co/media/files/CentroEditorial/documentos/documentosEACP/documentos-EACP-18.pdf
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    More about this item

    Keywords

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • C87 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Econometric Software

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