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Sustainability For Hispanics In California: Do They Really Care?

Author

Listed:
  • Mary Beth McCabe
  • Ramon Corona
  • Richard Weaver

Abstract

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years, Hispanics grew 43%, equivalent to more than half of the growth of the entire US population. Given its importance and the undeniable needs of creating a conscious for sustainability in California, we developed this study to learn about the attitudes and perceptions of Hispanics regarding environmental practices, vs. non-Hispanics, in an effort to find out any differences between the two groups, and how this could be beneficial for many companies trying to market their products and services to this vibrant target market. The results of our survey showed a number of differences regarding environmentally friendly activities, such as use of solar energy and carpooling, and use of media to gain information about sustainability.

Suggested Citation

  • Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013. "Sustainability For Hispanics In California: Do They Really Care?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(2), pages 103-112.
    • Handle: RePEc:ibf:gjbres:v:7:y:2013:i:2:p:103-112
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    Citations

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    Cited by:

    1. Anna Mironova & Lidia Prokofieva, 2018. "The Involvement Of Russian Households In Intergenerational Transfers 2008-14," HSE Working papers WP BRP 18/PSP/2018, National Research University Higher School of Economics.

    More about this item

    Keywords

    Hispanics; Sustainability; Environmental; Marketing Strategies; Eco-friendly Behavior;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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