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Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)

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  • Schmidt, Imke
  • Seele, Peter

Abstract

Der Artikel verbindet Ergebnisse der Lebensstilforschung mit den moraltheoretischen Voraussetzungen einer Verantwortung von Konsumenten als integraler Bestandteil der Wirtschaftsethik. Die Bedeutung von Schichtfaktoren wie Einkommen und Bildung sowie Grundorientierungen der sozialen Milieus in Deutschland werden im Hinblick auf die sozial-oekologischen Handlungsspielraeume von Konsumenten analysiert und hinsichtlich Umsetzungsfragen und Foerderungsmoeglichkeiten einer Konsumentenverantwortung diskutiert. (Next to the social responsibility of corporations (CSR) consumer decisions also have a major impact on the (ethical) orientation of an economy and its consequences for society and environment. Therefore this paper addresses consumer responsibility by combining findings from the sociology of lifestyles with philosophical contributions on responsibility and their theoretical conditions. Based on this theoretical framework the paper discusses the social and ecological latitudes of consumers regarding the question of how to strengthen and put into practice the consumers’ social responsibility.)

Suggested Citation

  • Schmidt, Imke & Seele, Peter, 2012. "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(2), pages 169-191.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_02_schmidt
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    Keywords

    consumer responsibility; sustainability; consumer research; business ethics; sociology;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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