Internationalization of a Chinese "born glocal" brand: the case of Goodbaby
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References listed on IDEAS
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More about this item
KeywordsChina; global; glocal; internationalization; Goodbaby;
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2013-12-15 (All new papers)
- NEP-CSE-2013-12-15 (Economics of Strategic Management)
- NEP-INT-2013-12-15 (International Trade)
- NEP-IPR-2013-12-15 (Intellectual Property Rights)
- NEP-MKT-2013-12-15 (Marketing)
- NEP-TRA-2013-12-15 (Transition Economics)
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